Introduction     

Adrea Lawrence  KuuNUx TeeRIt Kroupa  Donald Warren 《History of education quarterly》2014,54(3):253-254

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American Indian Histories as Education History     

Donald Warren 《History of education quarterly》2014,54(3):255-285

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Transparency,accountability and good governance: Role of new information and communication technologies and the mass media     

Shahid Akhtar  Mahesh Kumar Malla  John Gregson 《媒体管理杂志》2013,15(3-4):124-132

Abstract

Customer orientation has been suggested to create competitive advantage of firms (Kohli &; Jaworski, 1990 Kohli, A. K. and Jaworski, B. J. 1990. Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54(2): 1–18. [Crossref], [Web of Science ®] , [Google Scholar]). Therefore, the recommendation to media managers has been to let the creation and delivery of customer value guide their strategies for advertising sales (Aris &; Bughin, 2005 Aris, A. and Bughin, J. 2005. Managing media companies: Harnessing creative value, Chichester, , England: Wiley.  [Google Scholar]). However, the concept of customer value, what it is, and how it is created remains unclear in many ways. This article explores the concept of customer value in advertising media purchasing from the media seller's perspective. Between December 2007 and February 2008, sales representatives from three Swedish TV networks were studied through in-depth interviews and observations as they progressed through a negotiation process with a large advertiser and its media agency. A qualitative analysis of the media sellers' experiences shows that they see advertiser and agency to perceiving the value of advertising media differently. Also, they see the customer side parties as diverging in the processes by which these value perceptions are formed. The article reveals the inherent problem of customer orientation on advertising markets—that within media purchasing practice, several actors have their own idea of value, and an advertiser's understanding of value is not always a decisive factor. The TV networks in the study have all chosen different strategies to deal with these dualities.  相似文献   

The relationship of supportive communication to sex discussion in the home     

Michael R. Neer  Clay Warren 《Communication Research Reports》2013,30(2):154-160

Supportive communication was examined as a component of mothers’ sex discussion with children. Results demonstrated that mothers who communicated supportively were more open and disclosing when discussing sex and were more likely to provide sons with birth control information and instruction than mothers who communicated nonsupportively. The study concludes by raising several issues for future research and sex education pro‐ams for parents.  相似文献   

Foreign and domestic news content of Chinese television     

John Warren 《广播与电子媒介杂志》2013,57(2):219-224

A sample from 10 weeks of the major Chinese national television news program was content analyzed; 559 news stories were coded according to duration, topic category, position in the newscast, and geographic origin. The 189 international stories clustered at the end of the broadcast and were significantly shorter than domestic stories. A plurality of domestic stories was from the capital, Beijing, and covered different topics than those that originated outside of China. Foreign and domestic stories were brief and provided little interpretation or background.  相似文献   

Family sex communication orientation     

Clay Warren  Michael Neer 《Journal of Applied Communication Research》2013,41(2):86-107

The United States leads all industrialized countries in unintended teenage pregnancies, teenage births, teenage abortions. Despite the seriousness of this problem, family communication researchers so far, for all practical purposes, have excluded it from the discipline's research agenda. Our study was designed to consolidate and examine a measure of children's attitudes toward family sex communication on the dimensions of comfort, information, and value — the Family Sex Communication Quotient scale (FSCQ) — and to test this orientation against other potential mediators of sex discussion in the family. Our tentative findings suggest: (1) family sex communication in general is infrequent and ineffective, (2) frequent and effective family sex communication may serve as a contextual model for children's communication patterns, (3) a strong family sex communication orientation, particularly as measured by the FSCQ which tested out to be a reliable measure and a significant and consistent mediator, seems to facilitate children's open discussion with dating partners and with parents and to develop responsible pre‐parenting attitudes, (4) discussing sex in the family does not promote an attitude of sexual license.  相似文献   

Student teaching: perceived confidence at attaining teaching competencies during preservice courses     

Warren Beasley 《International Journal of Science Education》2013,35(4):421-427

Summaries

English

Many trainee teachers have learned through bitter experience those teaching competencies experienced teachers hold most important. This paper describes the confidence at which fifty‐five science method students would approach sixty developmental tasks at strategic points during the preservice course of teacher education. The end‐of‐course outcomes are compared with the views of heads of school science department on the importance of these competencies for beginning science teachers.  相似文献   

"This won't take long…": Interviewing,ethics and diversity     

Simon Warren  Carol Vincent 《International journal of qualitative studies in education》2013,26(1):39-53

In this paper, the focus is on one particular research project, conducted in the UK, which studied the role of parent groups and organizations in relation to the mainstream education system. The authors seek to analyze and evaluate access to the different "structures of feeling" inhabited by the various respondents involved in the project. Using the project as a lens, a critical case, the relationships between respondents and researchers are problematized, highlighting a number of issues with broad applicability. These include negotiating access, securing informed consent, the debates around symmetry and asymmetry between researcher and respondent, the processes of interviewing, data analysis and dissemination. The authors also comment on the formation and development of relationships with respondents, trying to tease out the differences and similarities of age, race, social class, language, and gender, and to suggest how these disjunctions and connections affected the process of datacollection and analysis. Finally, the article concludes with a brief consideration of the implications for future research design and conduct of the arguments put forward.  相似文献   

The eastern public speaking conference     

Wilbur Jones Kay President  Warren C. Shaw Secretary‐Treasurer 《Quarterly Journal of Speech》2013,99(1):92-93

THE LEGISLATIVE STRUGGLE. By Bertram M. Gross. New York: McGraw‐Hill Book Co., 1953; pp. xviii+472. $6.50.

MASON'S MANUAL OF LEGISLATIVE PROCEDURE. By Paul Mason. New York: McGraw‐Hill Book Co., 1953; pp. 640. $6.50.

I AM HAPPY TO PRESENT. By Guy R. Lyle and Kevin Guinagh. New York: The H. W. Wilson Company, 1953; pp. 265. $3.00.

THE MIRACLE OF LANGUAGE. By Charlton Laird. New York: The World Publishing Co., 1953; pp. xii+308. $4.00.

PHONETICS IN ANCIENT INDIA. By W. S. Allen. London Oriental Series, Volume 1. London: Oxford University Press, 1953; pp. x+96. $3.00.

SUPERVISING PEOPLE. By George D. Halsey. (Revised edition). New York: Harper &; Brothers, 1953; pp. 238. $3.00.

COMMUNICATION IN MANAGEMENT. By Charles E. Redfield. Chicago: The University of Chicago Press, 1953; pp. xvi+290. $3.75.

ADULT EDUCATION, THE COMMUNITY APPROACH. By Paul H. Sheats, Clarence D. Jayne, and Ralph B. Spence. New York: Dryden Press; pp. xiii+530. $5.75.

THE ART OF EFFECTIVE TEACHING. By C. B. Eavey. Grand Rapids: Zondervan Publishing House, pp. 298. $3.75.

HOW TO BECOME A BETTER READER. By Paul Witty. Chicago: Science Research Associates, Inc., 1953; pp. viii+304. $5.00.

READING ALOUD. By Wayland Maxfield Parrish. (Third Edition). New York: The Ronald Press Company, 1953; pp. iv+572. $4.25.

TIME FOR TRUE TALES AND ALMOST TRUE. By May Hill Arbuthnot. New York: Scott, Foresman and Co., 1953; pp. 396. $3.50.

THE COLLECTED PLAYS OF W. B. YEATS. By W. B. Yeats. New York: The Macmillan Company, 1953; pp. 446. $5.00.

THE AUTOBIOGRAPHY OF WILLIAM BUTLER YEATS. New York: The Macmillan Company, 1953; pp. 344. $5.00.

TILBURY TOWN: SELECTED POEMS OF EDWIN ARLINGTON ROBINSON. By Lawrence Thompson. New York: The Macmillan Company, 1953; pp. xvi+144. $3.50.

THESE THAT I HAVE LOVED. AN ANTHOLOGY OF LIVING POETRY AND PROSE. By Mildred Welker Hufstater. New York: Pageant Press, 1953; pp. xiv+112. $3.00.

LITERARY MASTERPIECES OF THE WESTERN WORLD. Edited by Francis H. Horn. Baltimore: Johns Hopkins Press, 1953: pp. xix+255. $3.50.  相似文献   

The Laryngectomees organize     

Warren H. Gardner 《Quarterly Journal of Speech》2013,99(3):270-272

Team sport apologia are rooted in the ethic of the sport world. Sport figures defend their characters when their conduct appears to the fans to be inconsistent with that ethic. Sport personalities not only attempt to “repair” their public image, but they also reassure fans that they are committed to their teams and the ethic of their sport. They express sorrow for offending others, assert a desire to play the game, and ignore situational detail that could undermine their apologies.  相似文献