The moderating role of cultural orientation in explaining temporal orientation of self-referencing     

Seungae Lee  Jun Heo 《亚洲交流杂志》2016,26(4):333-349

A psychological process called self-referencing justifies the use of ‘you’ statements in advertisements; the more an individual relates an ad to him/herself, the greater the likelihood of recall and favorable evaluation. Self-referencing can be differentiated based on the temporal dimension of the self being activated while processing advertisements: when people remember themselves in the past they engage in retrospective self-referencing whereas they engage in anticipatory self-referencing when imagining themselves in the future. The current study examined the moderating role of consumers’ cultural background (i.e. long-term vs. short-term orientation) on the effects of temporal orientation of self-referencing. A corollary of this premise is that the match between cultural time orientation and the type of self-referencing activated by an ad will increase the extent of viewers’ self-referencing as well as advertising effectiveness. Further, this study confirmed a mediating role of self-referencing in explaining the match effects. The findings inform the extant literature on self-referencing and also provide managerial implications for international advertising practitioners.  相似文献   

Uses and Gratifications,Journalists’ Twitter Use,and Relational Satisfaction with the Public     

Yonghwan Kim  Youngju Kim  Yuan Wang  Na Yeon Lee 《广播与电子媒介杂志》2016,60(3):503-526

This study employed the uses and gratification approach to investigate how journalists perceive relational satisfaction with the public on Twitter, specifically the associations between journalists’ motivations to use Twitter, their Twitter use, and their relational satisfaction with the public. Through a survey of South Korean journalists, this study revealed that journalists’ motivations for Twitter use are positively related to their job-related activities on Twitter (e.g., posting/sharing their news and interacting with audience), which consequently influences perceived relational satisfaction with the public. The findings provide new insight into an increasingly important part of the public’s engagement and news/information flows in the digital media environment. This study expands upon the literature by analyzing how journalists’ motivations for using Twitter and their job-related activities on Twitter are associated with relational satisfaction with the public.  相似文献   

Social Media Type Matters: Investigating the Relationship Between Motivation and Online Social Network Heterogeneity     

Cheonsoo Kim  Jae Kook Lee 《广播与电子媒介杂志》2016,60(4):676-693

This study investigated relationships between social media motivation, relative preferences for social media type, and network heterogeneity, using a U.S. national survey. By classifying social media into the symmetrical and the asymmetrical, we showed that relationship motivation was more likely to be associated with a preference for the symmetrical type, whereas information motivation with a preference for the asymmetrical. Network heterogeneity was positively predicted by relationship motivation but not by information motivation. Finally, a relative preference for the symmetrical type was found to mediate the association between relationship motivation and network heterogeneity.  相似文献   

The “sacred” standing for the “fallen” spirits: Yasukuni Shrine and memory of war     

JongHwa Lee 《Journal of International and Intercultural Communication》2016,9(4):368-388

This essay examines the rhetoric/politics of Yasukuni Shrine as an experiential memory-scape, a material and discursive ground to frame and enact banal patriotism and militant nationalism. As a powerful mnemonic and rhetorical institution, Yasukuni Shrine (re)produces a nationalistic narrative and identity by (con)fusing natural feelings of individual grief and cultural tradition of commemoration with national heritage of banal patriotism. By (con)fusing what is “particular” and “universal,” Yasukuni Shrine establishes its rhetorical ground to justify a “banal” sense of patriotism that slips into the “ordinary yet honorable” fervor of militant nationalism, while effectively evading its moral/ethical reflexivity.  相似文献   

Embracing the Opportunities Ahead: An Analysis of Communication Position Announcements for 2013–2014     

Rain Wuyu Liu  Joshua C. Nelson  Di Pei  Yiting Yang 《Communication Research Reports》2016,33(3):259-264

Knowing what the Communication job market is can be helpful and informative when planning how to build a program of study or research. On the other side, those who are looking for a job or are preparing for future job hunting also need knowledge about the current job market to help make decisions and predictions. To facilitate these processes, this article surveys the entirety of job postings posted on NCA’s CRTNET service and Spectra publication over the course of 2013 and 2014. The analyses provide an in-depth look at what kind of positions are being offered, which have tenure-track options, what degrees are required, if and what research methodological experience is needed, what kind of institution is offering the position, whether grant and/or teaching experience is desired, and what kinds of topical specializations are sought after.  相似文献   

A national sports institute as a learning culture     

Jessica Lee  Nathan Price 《Physical Education & Sport Pedagogy》2016,21(1):10-23

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A coach’s political use of video-based feedback: a case study in elite-level academy soccer     

Michael Booroff  Lee Nelson  Paul Potrac 《Journal of sports sciences》2016,34(2):116-124

This paper examines the video-based pedagogical practices of Terry (pseudonym), a head coach of a professional junior academy squad. Data were collected through 6 in-depth, semi-structured interviews and 10 field observations of Terry’s video-based coaching in situ. Three embracing categories were generated from the data. These demonstrated that Terry’s video-based coaching was far from apolitical. Rather, Terry strategically used performance analysis technologies to help fulfil various objectives and outcomes that he understood to be expected of him within the club environment. Kelchtermans’ micropolitical perspective, Callero’s work addressing role and Groom et al.’s grounded theory were primarily utilised to make sense of Terry’s perceptions and actions. The findings point to the value of developing contextually grounded understandings of coaches’ uses of video-based performance analysis technology. Doing so could better prepare coaches for this aspect of their coaching practice.  相似文献   

Influence of moderate intensity physical activity levels and gender on conditioned pain modulation     

Masataka Umeda  Wanseok Lee  Courtney A. Marino  Shelby C. Hilliard 《Journal of sports sciences》2016,34(5):467-476

This study examined the potential influence of moderate intensity physical activity (PA) levels and gender on central pain modulation using conditioned pain modulation (CPM) in healthy men and women. Twenty four individuals (12 men and 12 women) who reported engaging in the moderate intensity PA for 150 min or more per week and 24 individuals (12 men and 12 women) who reported engaging in moderate intensity PA for 60 min or less per week completed a self-report PA questionnaire and a 7-day PA assessment using an accelerometer. Furthermore, the participants completed the CPM testing to evaluate the efficiency of central pain modulation. The active individuals scored higher on the PA questionnaire and spent more minutes for light, lifestyle, moderate and vigorous intensity PA than the less active individuals. The active men and women exhibited comparable magnitudes of CPM, and showed a greater magnitude of CPM when compared to their less active counterparts. However, these beneficial effects of higher dose moderate intensity PA disappeared when time spent for vigorous intensity PA was statistically controlled for. These results suggest that the higher dose moderate intensity PA does not add to the benefits from vigorous intensity PA to further improve central pain modulatory systems.  相似文献   

An Evolution of the Migration of Taiwanese Female Basketball Players: From the ‘American Dream’ to the ‘Chinese Dream’     

Ren-Shiang Jiang  Ping-Chao Lee 《国际体育史杂志》2016,33(18):2253-2270

Abstract

This paper explores the migration of female basketball players from Taiwan to China. Governance theory is adopted as the framework in this study to analyze the phenomenon of players’ migration and to understand how it was shaped over the years. The empirical work draws on a qualitative approach, which is based on a review of documentary materials and semi-structured interviews; coding and analysis were undertaken with a content analysis approach in order to investigate the decision-making processes and their consequences for the players’ migration. The feature of systematic governance for the development of women’s basketball has been revealed in this study. Stakeholders with personal interests caused the downturn of women’s basketball development in Taiwan, and it eventually led to the players’ migration abroad. Through the lens of governance theory, it has been revealed that a number of factors – namely, political, financial, personal, socio-economic, and cultural – all intertwine with one another dynamically to influence the female players’ decision to move abroad. This finding broadens the scope for the research of Taiwanese athletes’ migration to China, extending the focus from only business or industry to other aspects, thereby highlighting the fact that the subject is more complex than previously understood.  相似文献   

Bifactor Approach to Modeling Multidimensionality of Physical Self-Perception Profile     

ChihMing Chung  Hairong Song  Taehun Lee 《Measurement in physical education and exercise science》2016,20(1):1-15

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