Strategic Management in the Media: Theory to Practice,by Lucy Küng     

Markus Will 《媒体管理杂志》2013,15(1):46-53

Abstract

Management has always been about communications. Business strategy in particular can only work, if implemented. Part of the process is communicating strategy to all company's stakeholders. The more team‐orientated a management style the more communications becomes a key success factor. By the same token, there has never been a management discipline for communications in its own right comparable to all the others that have developed over time: Neither Marketing nor HR nor even Finance were part of the original settings as, for example, laid out by Erich Gutenberg in the 1960s. All these “subs”; were initiated by increasing specialisation of business administration and developed to mature disciplines.

This article will argue for yet another management discipline, communications management. The reasons are mainly twofold: on the one hand there are increasing needs on different types of communications even without the world‐wide web (such as financial communications), which must be integrated in one holistic approach. And on the other hand there are increasing new challenges caused by the digital economy (such as customer related communications), which will have to be integrated in an even advanced holistic management approach. This article will combine both reasons, but mainly focus on the first aspect.  相似文献   

Flowing Networks in the Entertainment Business: Organizing International TV Format Trade     

Klaus-Dieter Altmeppen  Katja Lantzsch  Andreas Will 《媒体管理杂志》2013,15(3):94-104

Little is known about entertainment acquisition and production, especially the international format trade, although its worldwide market volume adds up to about 2.4 billion. Format trade is a process along the stages of creating, distributing, producing or reproducing, and broadcasting entertainment programs. Findings of a current empirical research project conducted by means of in-person interviews with managers in Germany and the United Kingdom reveal a phenomenon by which the particular organizations involved (creators, distributors, producers, and broadcast stations) establish structures that are called “flowing organizational networks.” Depending on situational requirements and the respective stages of the format trade process, actors tend to activate different organizational structures.  相似文献   

Relational maintenance behaviors in the sibling relationship   总被引：1，自引：1，他引：0  

Joe Ayres  Tim Hopf  Anthony Will 《Communication quarterly》2013,61(1):19-26

Beatty, McCroskey, and Heisel (1998) argue that a limitation of current intervention research on communication apprehension is that the experimental designs employed in this research have failed to take into account the effects of testing on participants, among other things. To address this issue, this study employed a Solomon Four‐Group Design, which controls for testing effects, to examine whether systematic desensitization, a widely used procedure for reducing communication apprehension, would reduce communication apprehension beyond the level attributable to repeated testing. These data indicate that systematic desensitization produced a significant reduction in communication apprehension that cannot be explained by “testing effects.” The paper concludes with a discussion of the implications of these findings.  相似文献   

AN INTEGRATION PROGRAM     

Naomi Levine  Will Maslow 《Equity & Excellence in Education》2013,46(1):37-40

This is an account of a teacher education program's attempt to connect with a neighboring community in order to better prepare faculty to teach about the urban context in which their preservice teacher education students practice. Taking a feminist perspective, the two authors discuss their goals—the processes of using a community organization to lead the discussion and obstacles inherent to university settings. Knowledge about urban communities is an area that is often neglected in teacher preparation and one that needs to be more fully considered.  相似文献   

Service Design in Student Affairs: Blueprinting the Student Experience     

Roberts  J. Will 《Innovative Higher Education》2022,47(3):367-387

Innovative Higher Education - Service blueprinting is a service design technique commonly used by for-profit organizations to illustrate and enhance customer experiences. This article describes an...  相似文献   

The effect of recovery strategies on physical performance and cumulative fatigue in competitive basketball     

Paul G. Montgomery  David B. Pyne  Will G. Hopkins  Jason C. Dorman  Katherine Cook  Clare L. Minahan 《Journal of sports sciences》2013,31(11):1135-1145

Abstract

To evaluate the effectiveness of recovery strategies on physical performance during a 3-day tournament style basketball competition, 29 male players (mean age 19.1 years, s = 2.1; height 1.84 m, s = 0.34; body mass 88.5 kg, s = 14.7) were assigned to one of three treatment groups: carbohydrate + stretching (7.7 g · kg ^?1 · day ^?1, s = 1.7; ‘n = 9), cold water immersion (11°C, 5 × 1; n = 10) or full leg compression garments (18 mmHg, ～18 h; n = 10). Effects of the recovery strategies on pre–post tournament performance tests were expressed as the mean change (% ± standard deviation of the change score). Changes and differences were standardized for accumulated game time, assessed against the smallest worthwhile change for each test, and reported qualitatively. Accumulated fatigue was evident over the tournament with small to moderate impairments in performance tests. Sprint and agility performance decreased by 0.7% (s = 1.3) and 2.0% (s = 1.9) respectively. Vertical jump decreased substantially after the first day for all treatments, and remained suppressed post-tournament. Cold water immersion was substantially better in maintaining 20-m acceleration with only a 0.5% (s = 1.4) reduction in 20-m time after 3 days compared with a 3.2% (s = 1.6) reduction for compression. Cold water immersion (?1.4%, s = 1.7) and compression (?1.5%, s = 1.7) showed similar substantial benefits in maintaining line-drill performance over the tournament, whereas carbohydrate + stretching elicited a 0.4% (s = 1.8) reduction. Sit-and-reach flexibility decreased for all groups, although cold water immersion resulted in the smallest reduction in flexibility. Basketball tournament play elicited small to moderate impairments in physical test performance. In conclusion, cold water immersion appears to promote better restoration of physical performance measures than carbohydrate + stretching routines and compression garments.  相似文献   

Students perceptions on the long-range value of information literacy instruction through a learning community     

Vickery Kaye Lebbin 《Research Strategies》2005,20(3):204-218

Whereas academic library participation in learning communities has become visible in recent years, the literature is still lacking research studies providing assessment data. This article offers the first perspective from students on the value of information literacy instruction through a learning community and the impact that instruction has on academic careers. A qualitative research method of focus group interviews was employed to solicit opinions from students who completed during a three-year period the University of Hawaii at Manoa's (UHM) Libraries, Scholarship, and Technology (LIS 100) learning community course. The findings indicate learning communities provide a valuable context for learning both affective and cognitive information literacy skills necessary in an undergraduate education.  相似文献   

The clash of interests in computer information services     

A. Vickery 《Information processing & management》1978,14(1):37-43

The University of London is a federal body consisting of over sixty colleges and institutes. These institutions differ in size, function and the degree of autonomy. Each institution has at least one library, some colleges have departmental libraries of considerable independence from the main library. There are five major computer centres within the University, with large resources in hardware and specialist staff, and with many years of experience in the provision of services to the wide population of the University. A Central Library Resources Co-ordinating Committee was formed in 1972 to coordinate the rich documentary resources of the University and to encourage the transfer and dissemination of information accumulated in its libraries. Under its administration, a Central Information Service headed by a Senior Information Systems Officer was initiated in October 1974. Its first task has been to undertake a large evaluation study of computer information services. Academic staff and postgraduate students have been exposed to a variety of experimental services and the impact of these services on the users has been assessed. Out of this work have come recommendations for continued provision of these services to the University in a cost-effective way. The paper considers the successes and setbacks of the project, and the reactions to it of the various parties involved—users, information officers, librarians and computer staff. The conflicts which arose during implementation of the project are discussed. They were caused by economic stringency at the University, technological changes introduced into libraries, and problems of charging for new computerised services.  相似文献   

Bang for the Buck: Autonomy and Charter School Efficiency in Milwaukee     

Will Flanders 《Journal of School Choice》2017,11(2):282-297

Charter schools are a relatively new phenomenon in American education. Since the first charter school opened in Minnesota in 1991, they have expanded to 42 states and represent 6.2% of all public schools in the country.¹ This growth has been attributed to a number of factors, chief among them evidence that charter schools can improve performance (Lamdin and Mintrom, 1997). While there is a substantial evidence for relative performance benefits of charter schooling (e.g. CREDO, 2015) far less research been conducted on the efficiency of charter schools relative to traditional public schools. What research there is has produced both positive (e.g. Wolf et. al., 2014) and negative results (e.g. Carpenter and Noller, 2010). What can account for the disparity in these findings? In this paper, I make the case that differences in charter efficiency may be accounted for by differences in their level of autonomy from the school district. I base this argument on economic theories that the devolution of power to the lowest level possible tends to produce gains in efficiency (Johnson, 1991; Duncombe and Yinger, 1997). Those that are “on the ground” are thought to be more effective at monitoring expenditures, and allocations of resources have to pass through less ‘red tape (Hess 2006).’ In addition, more autonomous charter schools better fit the original purpose of charter schools in devolving power from centralized authorities (Budde, 1996). In order to test this theory, I take advantage of a unique situation that exists in Milwaukee, Wisconsin in which three types of charter schools with varying levels of autonomy operate simultaneously. Using school type as a proxy for autonomy, I find that more independent charter schools are more efficient than traditional public schools and charter schools with less autonomy.  相似文献   

Self-study courses in undergraduate science teaching: The report of a survey     

Will Bridge 《Higher Education》1976,5(2):211-224

This paper surveys the use of self-study courses in universities, polytechnics and colleges in the United Kingdom and Ireland. These are an increasingly common alternative to the traditional lecture-tutorial course in undergraduate science teaching. They place great emphasis upon individual study by students of prepared materials, primarily in the form of written units.Forty-three such courses in the physical, social and applied sciences were located and surveyed by means of questionnaires, interviews and discussions. This paper describes the background against which these courses have been introduced and reviews the wide variety of approaches to self-study courses which emerged. The outcomes of the courses are also reported in terms of examination performance, staff and student reaction. Finally, the paper collects together the lessons learnt by the teaching staff in introducing self-study courses and considers the influence of certain emerging trends upon the future of self-study courses in undergraduate science.  相似文献