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ABSTRACT

Consumers have described retargeted ads as “creepy,” possibly because these ads cue consumers that marketers are collecting personal data. Participants (N = 280) were either exposed to an ad that was targeted to past online behaviors or a general product ad. Behavioral targeting had a positive direct effect on purchase intent, but it also set off a negative indirect effect. Those exposed to behavioral targeting experienced increased perceived marketing surveillance, which led to increased threat, increased psychological reactance, negative attitudes toward the ad, and negative purchase intention. The indirect cost of perceived marketing surveillance on purchase intent was 4.5 percent.  相似文献   
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The prime aim of the workshop was to provide a forum to consider the global dimensions of a Software Engineering profession and determine the relevance and usefulness of an initiative concerning the harmonization of professional standards which had been produced under the auspices of the International Federation of Information Processing. In particular the workshop addressed: the current situation with regard to certification and/or licensing in different countries, the drivers and constraints regarding Software Engineering Professionalism, the extent to which world-wide Software Engineering Professionalism is achievable (particularly in the light of IFIP's proposals regarding harmonization), and possible strategy(ies) that would assist in achieving such world-wide Software Engineering Professionalism. A pre workshop survey was carried out at the conference and the results of this are reported. The two staged operation and results of the workshop are then detailed. Initial position statements are summarised and the conclusions from the four separate subgroups that operated within each of the two stages are reported. Finally the major points from a general discussion on what the future goals and strategies for achieving a recognised profession should be are presented followed by the overall conclusion of the workshop participants.  相似文献   
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University common reading programs provide a shared experience as students transition into college life and develop critical thinking skills. Typically in such programs, all students in an incoming class read and discuss the same book. Conversely, the University of Florida Honors Program’s (un)common reads facilitates the same skills development through multiple small sections, each focusing on a different book and each with flexible and innovative assignments and activities. Health Science Center librarians have taught in these (un)common reads since the spring semester 2010–2011. This article describes librarian involvement in this program as well as the ensuing benefits for students, librarians, and the university at large.  相似文献   
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Robots are becoming increasingly popular in social applications and have demonstrated effectiveness in a variety of contexts such as education, health, task management, and other complex cooperative roles. The purpose of this study was to examine human–robot interaction in a nonassistive environment: a negotiation scenario. Specifically, the authors examined what effect message appeals (guilt trip, no guilt trip) and robot agency (principal, agent) had on the negotiation outcomes and perceptions of credibility. Results indicated a significant main effect of agency and an interaction effect between agency and guilt messaging on perceptions of robot credibility such that participants rated a robot agent employing no guilt trips as more credible than one negotiating as principal or one utilizing guilt trips. Neither guilt nor agency had a significant effect on the overall concession of the negotiation task.  相似文献   
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