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111.
The future of communication and advertising is mobile. There is, however, little empirical evidence as to exactly how mobile advertising works. This research examines the role of mental imagery elicited by mobile advertising and its mediating effect on trust in the advertising message (ad trust) and purchase intention. Using a 2 × 2 factorial experimental design, we examined the influence of the type of message – SMS vs. MMS – and type of content – informational vs. transformational – on the three dimensions of mental imagery: vividness, quantity and elaboration. Results show a greater impact of MMS mobile ads and transformational ads on vividness and elaboration, while SMS mobile ads have a greater impact on the quantity dimension. The study also suggests that ad trust can be improved by enhancing the mental imagery elicited by mobile ads. Vivid and elaborate mental imagery mediates the effect of the type of ad on ad trust and exerts a positive influence on purchase intention. These findings have important implications for mobile advertisers since overcoming trust issues remains a major obstacle in the adoption of this medium. In addition, practical aspects of mobile ads’ conception and design are discussed and directions for future research are suggested.  相似文献   
112.
Given that e-tailing service failure is inevitable, a better understanding of how service failure and recovery affect customer loyalty represents an important topic for academics and practitioners. This study explores the relationship of service failure severity, service recovery justice (i.e., interactional justice, procedural justice, and distributive justice), and perceived switching costs with customer loyalty; as well, the moderating relationship of service recovery justice and perceived switching costs on the link between service failure severity and customer loyalty in the context of e-tailing are investigated. Data collected from 221 useful respondents are tested against the research model using the partial least squares (PLS) approach. The results indicate that service failure severity, interactional justice, procedural justice and perceived switching costs have a significant relationship with customer loyalty, and that interactional justice can mitigate the negative relationship between service failure severity and customer loyalty. These findings provide several important theoretical and practical implications in terms of e-tailing service failure and recovery.  相似文献   
113.
Portals provide an aggregated and personalized view of information through a large application integrating information, people, and processes across organizational boundaries. As such, portals can significantly impact organizations, completely changing how they work and operate. In addition, many critical success factors can affect portals at any stage of implementation. Many organizations lack suitable frameworks for implementing portals to ensure success in the organization, customer satisfaction, and employee morale. To address this gap, we proposed a comprehensive framework to develop and operate portal projects by considering specific critical success factors. We have evaluated and compared this work with previous work in the same field, more accurate and significant results.  相似文献   
114.
Rapid advances in mobile technologies and devices have made mobile banking increasingly important in mobile commerce and financial services. Using innovation diffusion theory and knowledge-based trust literature, this study develops a research model to examine the effect of innovation attributes (perceived relative advantage, ease of use and compatibility) and knowledge-based trust (perceived competence, benevolence and integrity) on attitude and behavioral intention about adopting (or continuing to use) mobile banking across potential and repeat customers. Based on a survey of 368 participants (177 for potential customers and 191 for repeat customers), this study uses a structural equation modeling approach to investigate the research model. The results indicate that perceived relative advantage, ease of use, compatibility, competence and integrity significantly influence attitude, which in turn lead to behavioral intention to adopt (or continue-to-use) mobile banking. Additionally, by using multi-group analysis with t-statistics, the results found that the antecedents of attitude toward mobile banking differ between potential and repeat customers. The implications for research and practice and future research directions are discussed.  相似文献   
115.
The study focuses on which users to target and why and how to inspire their participation by applying combination of von Hippel's lead user and user innovation toolkits with Rogers’ innovation diffusion theories. After an investigation of a social networking website, this study finds that individuals with large number of hits are highly active users of new functions. Moreover, they are likely to use toolkits to customize their personal uses and respond to others’ problems. Therefore, they garner appreciation from others in return, achieve higher ranks in the top hit parade, and obtain better-expected benefits from the website's incentive compensation. This study also evaluates the toolkits’ efficacy in the Web 2.0 context and finds that they are not equivalents. This research offers insights useful for web service providers to target innovative users and create an environment using web toolkits to induce user-generated innovation and achieve better effect of innovation communication.  相似文献   
116.
The management of email remains a major challenge for organisations. In this article, we explore the extent of the perceptions of email as a business critical tool within an organisation and how the level of such perceptions may moderate the level of email overload experienced by individuals within the organisation. Data from a sample of 1100 employees of a multinational technology firm are analysed using multivariate techniques. The results suggest that without a clearly stated code of email practice within an organisation, there are likely to be large variations in what is perceived as ‘business-critical’ email and, as a result, a substantial amount of email generated within the organisation may not be ‘business-critical’, potentially increasing the level of ‘email-overload’ experienced by individuals within the organisation.  相似文献   
117.
Because the cost of attracting new customers is much higher than the cost of retaining old customers, keeping customers loyal is a crucial issue for service firms. This research explores how relationship quality and switching barriers influence customer loyalty. Relationship quality consists of two aspects: satisfaction and trust. Antecedents of satisfaction and trust are explored. To test the proposed research model, a survey research methodology was used. Paper survey was distributed to mobile phone users in Taiwan. A total of 311 valid questionnaires were returned. Structural equation modeling was used to test hypotheses. Satisfaction, trust, and switching barriers have positive effects on loyalty. In terms of antecedents, it was found that playfulness and service quality impact satisfaction while service quality and intimacy affect trust. From a managerial perspective, this research suggests that practitioner should not only keep improving service quality, but also provide playfulness to ensure customer satisfaction. Service providers should also build relationship quality and switching barriers to reduce the possibility of defection and enhance customer loyalty.  相似文献   
118.
The concept of the regional innovation system (RIS) has been developed into an important framework for evaluating innovation performance. The study reported in this paper explores the relationship between the RIS and the firm's innovation system (FIS) according to the basic premise that firms that better utilize sources of information (SI) available within their regional innovation system (RIS) perform better due effect this has in enhancing the firm's technological innovation capabilities (TICs). The different innovation capabilities of a firm are regarded as the key components of the firm's innovation system. The sources of information available within an RIS include external sources (EXT) and external expert organizations, the latter of which are referred to as knowledge-intensive business services (KIBS). This study also explores the dual role of KIBS as both sources of and bridges for innovation in the RIS. Data were obtained through a mailed survey using a self-administered questionnaire. The utilization concept and the dual role of KIBS were verified. The results show that externally available information affects all innovation capabilities of the firm, while external expert organizations affect only the firm's R&D and resources allocation capabilities. This study contributes to the RIS literature by providing empirical evidence on how firms can interact with the RIS by utilizing SI to enhance their TICs and achieve global competitiveness.  相似文献   
119.
Using a case study of the Indian Tobacco Company's (ITC) e-Choupal initiative, the paper empirically analyses the role of information delivery through information and communication technology (ICT) in enhancing decision-making capabilities of Indian farmers. Users of e-Choupal show significantly better decision-making aptitudes, as compared to non-users, on various agricultural practices across the agricultural supply chain. Further, socio-demographic background's of the users such as education levels, the social category they belong to, income level's, and landholding size also play a significant role in impacting decision-making aptitudes. The impact is particularly prominent in production planning and post-harvest and marketing related decisions. Policy implications of these findings are discussed. The study emphasizes the importance of designing ICT enabled information systems to suit the socio-demographic profile of the user groups.  相似文献   
120.
Research has identified numerous factors that influence initial technology adoption decisions. However, extant studies consider beliefs to be static rather than dynamic over the adoption time-span. Various models have been employed to identify adoption behavior, pre- and post-adoption, however, there is little research on the dynamics of users’ belief structures over time and the inter-relationships among them. This study aims to investigate the dynamic nature of users’ beliefs and the relationships among their dynamics, i.e., rates of change. We test our research model based on data obtained at three time-windows using a parallel-growth process model. The results reveal that self-efficacy, usefulness and intention to use are likely to be dynamic, and increase with time. The rate of change in self-efficacy influences the rate of change in usefulness, which in turn affects the rate of change in intention to use. This study theoretically contributes to expanding the extant cross-sectional TAM research to include time-phased TAM studies, and highlights the role of self-efficacy as an important determinant of the dynamics.  相似文献   
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