美术创新方式对聋儿健康成长的影响     

王淑文 《中国科教创新导刊》2014,(7):197+199-197,199

创新是任何教育提高教学效率的唯一途径,聋生的美术教育更是如此.本文就着重针对美术创新教学方式、影响聋生健康成长的因素进行了分析,提出了相关的建议.  相似文献   

中国中央卫生行政机构发展简史     

樊波  袁国铭 《中华医学图书馆杂志》2014,(3):31-33

阐释了中央卫生行政机构在我国建立与发展的历程,探讨了中央卫生行政机构在中国古代、近代、当代不同历史阶段的中央卫生行政机构的演进与差异,从而填补我国卫生制度史学研究的空白。  相似文献   

军队医学图书馆利用“图书馆云”服务基层部队的实践     

董伦敦  陈雪红  吴雅云 《中华医学图书馆杂志》2014,(9):55-57

采用“云计算”、“虚拟化”、“专用通信信道”等相关技术,建立“图书馆云”,并通过虚拟专用网络将图书馆丰富的资源送到体系基层部队卫生机构和官兵手中,实现了驻军医院与本体系部队基层单位的信息资源共享。  相似文献   

Mothers,Sons and Testicular Cancer: An Exploratory Investigation of Health Communication     

《Qualitative Research Reports in Communication》2013,14(1):66-74

This study highlights the importance of parent-child communication of sensitive health-related issues, specifically the importance of cancer prevention discussions. For females, communication about breast cancer has been desensitized; yet, testicular cancer is not being discussed among males, even though it is highly curable when caught early. Testicular cancer primarily impacts males ages 15–40, so introducing the conversation early is important. In this exploratory study, mothers (N = 22) participated in three focus group discussions and described communication with their sons about general health issues and testicular cancer. While the mothers discussed a number of health issues with their sons, they did not mention testicular cancer and believed their sons knew very little about testicular cancer. Mothers' communication about testicular cancer with their sons was characterized by uncertainty and ambiguity. Findings from this study shed light on how little mothers know about testicular cancer as well as the need for comprehensive testicular cancer campaigns that target intervening publics.  相似文献   

The mediating role of mental imagery in mobile advertising     

Diana Gavilan  Maria AvelloAuthor VitaeCarmen AbrilAuthor Vitae 《International Journal of Information Management》2014

The future of communication and advertising is mobile. There is, however, little empirical evidence as to exactly how mobile advertising works. This research examines the role of mental imagery elicited by mobile advertising and its mediating effect on trust in the advertising message (ad trust) and purchase intention. Using a 2 × 2 factorial experimental design, we examined the influence of the type of message – SMS vs. MMS – and type of content – informational vs. transformational – on the three dimensions of mental imagery: vividness, quantity and elaboration. Results show a greater impact of MMS mobile ads and transformational ads on vividness and elaboration, while SMS mobile ads have a greater impact on the quantity dimension. The study also suggests that ad trust can be improved by enhancing the mental imagery elicited by mobile ads. Vivid and elaborate mental imagery mediates the effect of the type of ad on ad trust and exerts a positive influence on purchase intention. These findings have important implications for mobile advertisers since overcoming trust issues remains a major obstacle in the adoption of this medium. In addition, practical aspects of mobile ads’ conception and design are discussed and directions for future research are suggested.  相似文献   

中等职业学校校园文化建设刍议     

陈学平  陈永华 《鞍山师范学院学报》2013,(3):93-95

校园文化是学校教育不可缺少的重要组成部分,是学校所具有的特定的精神环境和文化氛围,它体现了一所学校的校风。本文阐述校园文化建设对卫生职业教育的作用,提出中等卫生职业学校校园文化建设的相关策略。  相似文献   

Reshaping the “Pillow Angel”: Plastic Bodies and the Rhetoric of Normal Surgical Solutions     

John W. Jordan 《Quarterly Journal of Speech》2013,99(1):20-42

This essay uses the controversial “Ashley Treatment” to argue that normative body rhetorics have become untethered from and more influential than traditional medical perspectives in determinations about surgical intervention. While disagreeing greatly over the ethics of the “Treatment,” both its supporters and critics construct rhetorics of a “healthy” body against which pre- and post-Treatment bodies can be evaluated. These rhetorics demonstrate how “health” and “illness” can be defined more through social ideology than medical certainty, resulting in fluid notions of what it means to have a “normal” body and how surgical techniques should be employed to achieve normality.  相似文献   

School ethos and personal,social, health education     

Jackie Brown  Robert Busfield  Alison O’Shea  Joanne Sibthorpe 《Pastoral Care in Education》2013,31(2):117-131

This paper will discuss research undertaken within a London borough in 2009 that aimed to examine how Personal, Social, Health and Economic education (PSHE) was perceived and delivered. The ethos of schools was incorporated into the enquiry as a key determinate of both perception and delivery of PSHE. The findings are presented with particular reference to three areas: school ethos, participation and evaluation. The overall conclusion of the study is that staff value PSHE, but with some reservations. Staff believe that PSHE has a positive impact on pupil behaviour. The value placed by schools on PSHE, and how it interrelates with the existing ethos of schools, remains a crucial factor in its provision.  相似文献   

Empowerment of children through circle time: myth or reality?     

Bernie Collins 《Irish Educational Studies》2013,32(4):421-436

The focus of this paper is circle time, a widely used method in primary schools in Ireland and elsewhere. It involves children sitting in a circle with their teacher using method-specific techniques and strategies for self-esteem enhancement, promoting positive relationships and development of social skills. Qualitative research was undertaken in 2010–11 in five Irish primary school classrooms. Methods included observations, analysis of teacher journals and pre-and post-observation interviews. The theoretical and conceptual framework adopted for the research had empowerment of children as a central principle, supported by theories of self-esteem, emotional intelligence and voice and participation theory. Findings relating to rules and processes and aims and benefits are reported here. While teachers generally followed the Mosley Model of circle time, there were differences in relation to some rules and processes. Teachers in the research were aiming to develop social and personal skills, confidence, equality of voice and a positive classroom atmosphere. Benefits included enjoyment for both teachers and children, a sense of safety and ease of communication. A shift in aims and processes is suggested that would place more emphasis on social and personal skills development, the use of children's voice for agency and respect for children's right to contribute or not in circle time.  相似文献   

Effects of Humor on Presence and Recall of Persuasive Messages     

Paul Skalski  Ron Tamborini  Ed Glazer  Sandi Smith 《Communication quarterly》2013,61(2):136-153

This investigation examined how exposure to a humorous persuasive message affects antecedents of presence (i.e., the sensation of being “in” a mediated environment) facilitating message recall. Participants in an experimental study viewed either a humorous or non-humorous version of an alcohol public service announcement and then completed measures of positive emotion, perceived credibility, psychological reactance, presence, and message recall. As predicted, positive emotion was related to an increase in perceived credibility and a decrease in reactance. Increased perceived credibility was associated with greater feelings of presence, negatively affecting recognition memory. These findings suggest that presence may sometimes impede persuasive message recall, although not necessarily to the detriment of attitude change.  相似文献