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41.
《Communication monographs》2012,79(2):177-206
The current research integrates and extends the notion of issue framing to the study of innovation-diffusion and explores the influence of frames on the formation of beliefs about a technological innovation. Frames reflecting a new note-taking software's attributes were developed based of the Unified Theory of Technology Adoption and tested within a randomized experiment. Results revealed a significant and unique framing effect. Frames influenced the psychological importance attached by adopters to specific attributes or beliefs about the technology rather than their generalized beliefs about technology. These salient beliefs, in turn, shaped the individual's expectations from technology and influenced their decision to adopt it. Of the frames tested, extrinsic frames that highlighted social influence factors had a stronger effect. This effect was strongest when the frame presents negative extrinsic information about the innovation. In contrast, frames that positively highlighted performance and ease of use of the innovation tended to create higher expectations from the innovation, get compared to the feature-based triggers in the innovation, and get rejected by users. Interestingly, though there was an attenuation of framing effects across all conditions after one week of actual technology use, the framing effect endured and significantly influenced perceptions about the technology's performance. The results suggest the possibility of using small changes in content to significantly alter the meaning attributed to a technology and powerfully influence its rate of adoption over time.  相似文献   
42.
在疫情期间,直播教学成为各个学校停课不停学的重要教学模式之一。相关研究指出,5G时代直播教学将迎来大发展,直播教育因其诸多优点,正在成为在线教育的常态,在大规模教育活动、远程观测与实验、名师课堂、全景实时直播以及全息互动等方面具有广泛的应用。目前还缺乏对教师直播教学采纳影响因素的理论与实证研究。基于TAM3模型与UTAUT模型构建了教师直播教学采纳影响因素理论模型,并进行了实证研究。研究发现,社群影响、有用性感知与易用性感知与教师直播教学行为意向正相关;社群影响、工作绩效与教师直播教学有用性感知正相关;计算机自我效能感、外部支持以及娱乐性感知与易用性感知正相关;性别、专业以及自愿性对相关路径系数具有调节作用;有用性感知与易用性感知在相关路径中间存在一定的中介效应。构建模型具有良好的解释力,对教师直播教学行为意向的解释度为68.0%。在上述研究的基础上,提出了后疫情时代高校教师直播教学发展的对策建议。  相似文献   
43.
The current study is the first to investigate the school selection considerations and school-related experiences of sexual-minority parents with young children. The sample consisted of 210 parents in 105 couples, including 35 lesbian couples, 30 gay male couples, and 40 heterosexual couples, all of whom had adopted a child three years earlier. We found that parents with less income were more likely to consider cost in choosing a preschool, and parents with less education were more likely to consider location. More educated parents tended to emphasize racial diversity and the presence of adoptive families, and, among sexual-minority parents, the presence of other lesbian/gay parents. Sexual-minority parents were more likely to consider racial diversity than heterosexual parents. In reporting on their experiences with schools, heterosexual parents were more likely to perceive mistreatment due to their adoptive status than sexual-minority parents, and sexual-minority parents living in less gay-friendly communities were more likely to perceive mistreatment due to their sexual orientation than sexual-minority parents living in more gay-friendly communities. Our findings have implications for early childhood educators and administrators seeking to create an inclusive learning community for all types of families.  相似文献   
44.
Purpose: This article examined how institutional factors influencing the promotion of two elephant crop-raiding deterrent innovations (ECDIs) introduced to farmers through a ministry-based extension system in the Okavango Delta, Botswana, have impacted farmers’ adoption behaviour. Methodology: A standardised interview schedule was used to elicit responses from 388 randomly sampled subsistence arable farmers on how institutions influenced the adoption of ECDIs in five communities in the study area. This was complemented by focus group discussions to obtain in-depth information on the subject-matter. Key informants interviews were also conducted with purposively selected extension agents, village project committee chairpersons and village dikgosi. Findings: Four institutional factors were found to be critical for the adoption of ECDIs. These include institutional relations, availability and/or supply of deterrent innovation inputs, farmers’ contact with extension agents and government support for extension services. Theoretical Implications: Immediate and widespread adoption of ECDIs in the ever-changing socio-economic and political environment can be enhanced by context-specific institutional arrangements in addressing social and organisational constraints to innovation adoption. Originality: This paper invoked organisational theory to contribute to the scholarly debate on how agricultural extension systems influence farming clientele’s behaviour and social change. It offers the first attempt in the investigation of the role of extension and associated institutions/organisations in promoting adoption of ECDIs among subsistence farmers in the Okavango Delta, Botswana. Findings indicate that local farmers do not perceive extension agencies to hold monopoly of ideas and solutions to their unique problems.  相似文献   
45.
Abstract

Research has shown the value of reading for school children. In South Africa most pupils study through the medium of a second language and their language competence would benefit from wide reading. Teachers should serve as role models to encourage pupils to read, but many are unqualified or underqualified and lack a knowledge of children's books. Often their initial teacher education does not provide them with the necessary knowledge or media to make their classroom presentations more stimulating. Shell Education Service developed the Holdall Lectern and Prompt Posters which provide teachers with compact, flexible media which they can adapt to suit their own needs. The media can be used immediately and teachers' confidence is increased. Pupils learn better and are introduced to a wider variety of popular books. The Holdall Lectern and Prompt Posters have been used successfully for both formal and non-formal education.  相似文献   
46.
The purpose of this article is to propose a fruitful analytical framework for data supposedly related to the concept of the so-called "digital divide." The extent and the nature of this divide depend on the kind of access defined. Considering the possession of hardware, growing divides among different categories of income, employment, education, age, and ethnicity can be proved to have existed in the 1980s and 1990s according to official American and Dutch statistics. If only by effects of saturation, these gaps will more or less close. However, it is shown that differential access of skills and usage is likely to increase. The growth of a usage gap is projected. Multivariate analyses of Dutch official statistics reveal the striking effect of age and gender as compared to education. The usage gap is related to the evolution of the information and network society. Finally, policy perspectives are discussed.  相似文献   
47.
The innovative nature of e-mentoring along with its ongoing adoption process provided the reasons for conducting an innovation–adoption study on e-mentoring. A sample of 234 mentors that have been employed by Ergani Center, a well respected Greek mentoring organization, were asked to identify with the use of an online questionnaire the factors that influence the adoption of e-mentoring. Gender, age, personal innovativeness, relative advantage computer self-efficacy, problems and pressures from mentees emerged as predictors of the innovation process.  相似文献   
48.
The digitalization phenomenon is leveraging new relationship models through the entire supply chain network. In this outlook, blockchain is a cutting-edge technology that is already transforming and remodeling the relationships between all members of logistics and supply chain systems. Yet, while studies on blockchain have gained a relative pace over the recent years, the literature on this topic does not report sufficient research cases on blockchain adoption behavior at the individual level. The present study, therefore, aims to bridge this gap, notably by helping understand the individual blockchain adoption behavior in the logistics and supply chain field in India and the USA. Drawing on the emerging literature on blockchain, supply chain and network theory, as well as on technology acceptance models (TAMs), we have developed a model based on a slightly-altered version of the classical unified theory of acceptance and use of technology (UTAUT). The model being developed was then estimated using the Partial least squares structural equation modeling (PLS-SEM). As the model was eventually supported, the results obtained revealed the existence of distinct adoption behaviors between India-based and USA-based professionals. In parallel, the findings appear as a useful contribution to and a sign of progress for the literature on IT adoption, SCM, and blockchain.  相似文献   
49.
The primary aim of this study is to examine the factors that predict end users’ intention to adopt mobile government (m-government) services in a developing country. The research is based upon a self-administered questionnaire survey of 120 current users’ in the United Arab Emirates (UAE), a leader in m-government development in the Arab world. The study employs advanced statistical techniques to test an extended the Technology Acceptance Model (TAM) by incorporating the determinants of trust, cost, social influence, variety of services, perceived usefulness in information technology and demographic profiles. The findings revealed that trust and social influence are positively associated with end users intention to adopt m-government services in the UAE. By identifying the predictors of users’ adoption of m-government, this study provides several theoretical and practical implications related to m-government service adoption.  相似文献   
50.
Framed by a social constructionist approach to language, this study explored Korean adoptees’ naming and labeling practices for members of their birth family and the motives underlying these choices. In-depth interviews were conducted with 19 Korean adoptees who had reunited with at least one member of their birth family. Participants discussed how they addressed (named) and referred to (labeled) members of their birth family, and explained why these names and labels were used. Most participants used Korean terms of address (e.g., ??: omma for mother, ??: appa for father) to address members of their birth family. Other participants used labels from their own “native” (i.e., their adopted country’s) language, avoided addressing their birth parents, or, occasionally, used their birth parent’s first name. Participants tended to refer to their birth families as their birth/biological family, or Korean family; however, some participants stated that their terms of reference depended on context. Participants’ naming choices reflected three main motives: an appeal to family identity (relative closeness to their birth or adoptive family), an appeal to outsiders (to protect the feelings of their adoptive family), and an appeal to pragmatism (for clarity). Theoretical and practical implications are discussed.  相似文献   
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