Incidental Affect and Message Processing: Revisiting the Competing Hypotheses     

Lijiang Shen 《Communication Studies》2013,64(3):337-352

Using six television public service announcements (PSAs) and with a 3 (message topic) × 4 (frame combination) × 2 (messages) mixed design (N = 270), this study explores the impact of incidental affect on message processing in a broader horizon that incorporates operationalization of depth of message processing and how incidental affect is conceptualized and induced. Results showed that (a) there was no significant main effect of incidental affect on message processing in support of the cognitive capacity or affect as information explanations, and (b) there were significant simple main effects of incidental affect on message processing, but such an effect was consistent with the affect as resource explanation, rather than the hedonic contingency model. Implications and direction for future studies were discussed.  相似文献   

高校图书馆文化服务活动实施模式研究-以上海交通大学图书馆为例     

陈幼华  陈进  郝雁 《大学图书馆学报》2013,31(2):35-41

开展文化服务活动既是图书馆传承文化的使命体现,也是处于变革时期的图书馆革新服务体系的重要内容.该文全面介绍上海交通大学图书馆系列文化服务活动的推出背景、宗旨、思路、目标、内容规划、计划实施、效果等,总结了高校图书馆文化服务取得成功的关键要素,并指出了未来高校图书馆文化服务活动的实施策略.  相似文献   

Let's Talk About HPV: Examining College Male Perceptions of the HPV Vaccine     

《Qualitative Research Reports in Communication》2013,14(1):28-36

Human papillomavirus is the most common sexually transmitted infection in the United States. Males have been identified as playing a major role in the transmission and acquisition of human papillomavirus, thus placing themselves and their partners at greater risk for certain types of cancer. Through this study the authors sought to develop a better understanding of college males' perceptions regarding human papillomavirus and the human papillomavirus vaccine. Results provide an initial understanding of college males' perceptions of human papillomavirus and the vaccine as a means of establishing a baseline for determining appropriate health communication messages.  相似文献   

多面Rasch模型在学科能力测评中的应用     

王立君  黄星艳 《考试研究》2013,(1):41-50

本研究利用多面rasch模型(MFRM)评估大学生"多元统计方法分析"课程的能力水平,并分析题目的难度和评分者的严苛度。研究结果显示,多面Rasch分析可以很好地解决开放式考试中对于学科能力的评估,其评估结果与学生的反馈一致。  相似文献   

大学物理实验课程如何有效地培养学生的创新能力     

徐义爽  王刚  杨广武 《中国科教创新导刊》2013,(26):13-14

结合多年教学经验,对大学物理实验课程的教学现状进行分析,提出新的教学模式来培养学生的创新能力。通过三年的教学实践,表明该模式与传统教学模式相比在培养学生创新能力方面具有一定优势。  相似文献   

后现代课程观视角下大学英语分组教学模式探析     

梁宇 《鞍山师范学院学报》2013,(5):59-61

多尔的后现代课程观具有开放性、多元性和批判性的特点。在大学英语分组教学中,引入后现代课程观理论,有助于进一步明确大学英语课堂中教师与学生的角色定位,充分调动学生的积极性,提高学生的语言交际能力。  相似文献   

Integrating privacy studies into teacher education curricula     

Jo Ann Oravec 《Technology, Pedagogy and Education》2013,22(1):55-70

Abstract

Privacy studies may be seen by some teacher educators as being ‘anti-technology’ in their character, with the potential to dim the enthusiasm of future teachers for new technological initiatives. However, privacy is taking on new significance in an age of the Internet and advanced information technologies, as the examples and sources outlined in this article demonstrate. Privacy issues have a strong influence on various pressing international political and economic concerns, and thus add important dimensions to curricula. Some technological developments (such as encryption) also provide hands-on dimensions to privacy topics that are likely to whet the interests of many students. Teacher educators can work to introduce privacy notions to future teachers in ways that will enhance both their information technology studies and their understanding of other curricular areas (including citizenship, business, and social studies). As described in this article, privacy exercises, scenarios, and hands-on laboratory sessions were provided in several teacher education courses in the United States. What teacher educators do in relation to privacy studies will help determine the future character of discourse and the direction of technological development pertaining to privacy.  相似文献   

OutwardBound模式的演变轨迹与当代启示     

王海波 《和田师范专科学校学报》2013,(4):115-118

为了探寻适应我国国情的拓展训练模式,审视了20世纪40年代以来国外拓展训练四种模式的演化轨迹,在呈现出不同模式特点的基础上,分析不同模式的“共性”与“不足”,借鉴其成功方法,归纳其启示思路．将有利于推进我国“本土化”拓展训练模式的构建进程,进而促进我国拓展训练的全面发展。  相似文献   

Asian Americans Beyond the Model Minority Stereotype: The Nerdy and the Left Out     

《Journal of International and Intercultural Communication》2013,6(1):20-37

Abstract

Most racial-ethnic stereotypes about Asian Americans are constructed, activated, and perpetuated by the media, but very few empirical studies have ever investigated the extent to which people accept the media stereotypes about Asians. This study applied cultivation theory to examine whether people's perceptions of Asian Americans are consistent with media stereotypes and whether the media activated racial-ethnic stereotypes affect people's interaction behaviors with Asians. Results demonstrate that people's perceptions and judgments about Asian Americans are largely aligned with the media representations, and these stereotypes impact people's intent to interact with Asians. Four specific findings were obtained. First, among racial-ethnic groups in the U.S., Asians are perceived as most likely to achieve academic success; second, Asians are most likely to be perceived as nerds; third, Asians are perceived as most likely to be left out; and last, people are least likely to initiate friendship with Asians and Hispanics.  相似文献   

RFID systems in libraries: An empirical examination of factors affecting system use and user satisfaction     

Yogesh K. Dwivedi  Kawaljeet Kaur Kapoor  Michael D. Williams  Janet Williams 《International Journal of Information Management》2013

Library operation and management requires the performance of a number of repetitive, painstaking, labour- and time-intensive activities. Hence, in order to increase efficiency and effectiveness, many libraries are moving towards automation of the majority of their activities. Libraries are deploying Radio Frequency Identification (RFID) technology as a substitute for barcode systems for item identification and tracking, and this ultimately enables the automation of the majority of their processes. It is apparent from the available literature that research on RFID-related issues is largely concentrated on technical, organizational and implementation aspects, and less attention has been paid to understanding the use and user-satisfaction aspects. Therefore, this article aims to understand factors affecting the use of RFID systems and user satisfaction in a library context by empirically testing relevant constructs from DeLone and McLean's IS Success Model. A questionnaire-based survey was employed to collect data from a total of 181 respondents, who were all active users of an RFID-based library system. The findings from this study suggest that factors like system quality, use and user satisfaction positively influence consumer attitudes towards RFID-enabled services. The concluding section outlines salient points and briefly describes the associated limitations of this research, along with suggestions for future research directions.  相似文献