浅析台湾电子书平台的运营特色和创新实践--以台湾电子书店Readmoo平台为例     

杨扬  孔少华 《出版科学》2016,24(1):86-89

电子书产业是信息社会中涌现出来的新兴业态,近些年来展现出巨大的发展潜力,台湾地区由于市场规模小,资源紧缺,往往难以实现产业发展中的规模效应。针对这一现状,台湾电子书平台在运营中另辟蹊径,以“创新性”“体验性”和“社交性”为发展方向,致力于丰富电子出版物的内容,提升平台的服务质量,培养读者的阅读兴趣,在实践中不断壮大电子出版市场。本文以台湾地区电子书城Readmoo平台的经营经验为例,深入分析台湾电子书平台的创新实践和运营哲学。  相似文献   

论张世英的哲学—伦理观     

陈泽环 《上海师范大学学报(哲学社会科学版)》2004,33(5):6-11

张世英"万物一体,民胞物与"的哲学-伦理观,主要包括以下几个方面的内容:哲学是追求人与万物一体的境界之学;以"主客二分"和"天人合一"作为人与世界的两种关系;基于真善美统一于万物一体,强调要把道德意识建立在万物一体的本体论基础之上;倡导哲学家应按自己的哲学信念生活,提出要以希望哲学来代替猫头鹰哲学,是一种综合了中西哲学史的积极成果,并对时代的挑战做出了创造性回应的哲学-伦理观。  相似文献   

传统媒体融合发展的阶段和策略     

刘子龙 《出版科学》2016,24(1):15-17

媒体融合发展是当前国内传统媒体面临的迫切任务,从媒体融合发展的趋势和规律看,笔者认为传统媒体的融合发展过程可能需要经历三个主要的渐进发展阶段,为此,传统媒体也要采取有针对性的发展策略。  相似文献   

新媒体时代出版社微信公众号运营现状、问题与对策研究     

刘蒙之 《出版科学》2016,24(4):88-92

移动互联网飞速发展,社交网络与社交产品开始衍生出媒体属性,微信公众号成为人们获取资讯和信息的重要渠道,目前许多传统出版社已开设大量微信公众号。本文基于清博指数数据分析研究传统出版社微信公众号 Top50的排名、原创文章比例、原创公号比例等运营状况与存在问题,并在此基础上从内容创作、团队运营、宣传推广和品牌建设方面提出些许改进对策。  相似文献   

5G时代融媒体报道的直播化趋势刍议     

蒋贻杰 《广西职业技术学院学报》2019,(3):122-124

JIANG Yi-jie(Guangxi Vocational and Technical College, Nanning, Guangxi 530226)  相似文献   

网络与多媒体辅助教学在大学英语课堂中的运用     

郑敏琦 《丽水学院学报》2006,28(3):78-81

网络与多媒体辅助教学在大学英语教学中既具有优势也存在使用误区。要在英语课堂中合理地使用网络与多媒体辅助教学,教师必须真正理解现代教育技术的内涵,并能科学地选择最佳的教学媒体来实施教学。  相似文献   

Communicating via photographs: A gendered analysis of Olympic athletes’ visual self-presentation on Instagram     

《Sport Management Review》2016,19(2):133-145

The purpose of this study was to examine Olympic athletes’ self-presentation on Instagram, a social media outlet on which users post photographs as their primary communication mechanism, in order to develop an understanding of the ways in which athletes use this medium as a communication and marketing tool to build their personal brand. Additionally, this research sought to understand whether differences existed between the utilisation of Instagram by male and female athletes. Drawing on Goffman's (1959) theory of self-presentation, this study examined eight purposively selected Olympic athletes’ Instagram photos. Findings revealed similarities to previous research on athletes’ use of written social media outlets such as Facebook and Twitter, as the majority of photos posted by athletes were personal in nature, thus reflecting backstage performance strategies according to self-presentation theory. The results indicated that female athletes were more likely to share photos of themselves and photos taken in private settings, but male athletes who posted a wider variety of photos encouraged greater engagement from their followers. Personal brand management implications for athletes and sport organisations are examined in greater detail in the discussion.  相似文献   

The legend of Texas Western: journalism and the epic sports spectacle that wasn’t     

Phillip Hutchison 《Critical Studies in Media Communication》2016,33(2):154-167

This essay interrogates journalistic accounts of Texas Western College’s 1966 college basketball championship, a game in which an all-Black team defeated an all-White team. The analysis traces the evolving portrayals of the game over 45 years. In 1966 American journalists did not emphasize the racial aspects of the game and it was largely forgotten. Twenty-five years later, however, journalists reconstructed the game as a racialized legend, and this account evolved into an epic American narrative. The author argues that the epic portrayals, although aesthetically appealing, reflect problems with accuracy, appropriation, and commercial exploitation. The latter factor led to the legend’s motion picture adaptation as part of a troublesome “White Savior” cinema genre.  相似文献   

When postcolonial studies meets media studies     

Raka Shome 《Critical Studies in Media Communication》2016,33(3):245-263

This essay addresses (1) how postcolonial studies might inform and enrich media studies, especially as the latter is situated in the Communication discipline, and (2) how media studies may productively expand the terrain postcolonial studies, that thus far has been dominated by the fields of Literature and Comparative Literature. Focusing on, and challenging, issues such as the North Atlantic temporal logics that inform the received history of media studies, as well as contesting the narrow boundaries of literary studies for engaging in contemporary postcolonial media/ted cultures, this essay attempts to argue for the importance of postcolonial media studies.  相似文献   

Big Data – What is it and why it matters          下载免费PDF全文

Andy Tattersall  Maria J. Grant 《Health information and libraries journal》2016,33(2):89-91

Big data, like MOOCs, altmetrics and open access, is a term that has been commonplace in the library community for some time yet, despite its prevalence, many in the library and information sector remain unsure of the relationship between big data and their roles. This editorial explores what big data could mean for the day‐to‐day practice of health library and information workers, presenting examples of big data in action, considering the ethics of accessing big data sets and the potential for new roles for library and information workers.  相似文献