“玩概念”到“做概念”，邢台地产的进化之路     

王少勇  谭斌斌 《邢台职业技术学院学报》2013,(6):72-74

近年来,随着房地产行业的快速发展,行业内的竞争、资源的整合、国家各种政策法规的相继出台特别是“京七条”的推出,使房地产行业逐渐趋于成熟。在国家新政限购令出台的市场环境中,房地产开发商必须审时度势、力求以差异化的产品占领先机,以求在激烈的竞争中站稳脚跟。当前新环境下以邢台市房地产市场为例说明三四线城市房地产企业有哪些基本的营销策略,不足的地方及改进措施。  相似文献   

安平丝网企业的展会营销策略     

潘伟龙  张士军 《衡水师专学报》2013,(6):66-68

安平丝网企业向来注重展会营销的运用,并取得了较好的宣传和营销效果,同时也不可避免地存在着一些问题,如,营销工作规划缺乏科学性、展会组织管理不完善、宣传方式不当、工作人员素质缺乏等。为此提出一些营销策略：加强对参展人员的选拔和培训、充分做好展前准备工作、展会期间植入绿色营销理念、加快展后的产品推广步伐。  相似文献   

现阶段国产中端白酒swot分析     

潘长亮 《广西梧州师范高等专科学校学报》2013,(4):105-107

国产白酒行业经过几十年的快速发展,其盈利模式已经进入品牌营销阶段,各品牌之间的竞争日趋激烈,运用swot法对国产中端白酒进行客观分析,并提出提高市场销售额的营销策略。  相似文献   

Public Libraries,Dual Constituencies,and Marketing     

Dennis Carrigan 《Public Library Quarterly》2013,32(3):245-255

Marketing can be a powerful tool for public libraries. However, to realize marketing’s potential, it must be understood. Unfortunately, “Marketing is a term used by librarians to mean many different things and therefore has become confusing” (Doucett 2008, 1). Replacing confusion with clarity, which is especially important if the goal of marketing is to elicit financial and other support, requires answering two questions: What is marketing, and what is required for marketing to deliver the benefits it is capable of? Answers are sought before when marketing came “to mean many different things and … become confusing.”  相似文献   

Mentorship     

《图书馆管理杂志》2013,53(1):77-95

No abstract available for this article.  相似文献   

We Care—Virtually and in Person: A User-Centered Approach to Assessment,Implementation and Promotion of Library Resources and Services to a Remote Graduate Campus     

Paul Tremblay  Zhonghong Wang 《Public Services Quarterly》2013,9(3):207-232

ABSTRACT

The article relates how the Brooklyn Campus Library of Long Island University, despite limitations of physical distance and the varying conditions of the remote graduate campus at Westchester, makes every effort to face each challenge creatively with practical solutions for implementation. We share our findings and experiences—what worked and what did not—and what remains to be done in terms of supporting the curricula and bringing library resources and services to a mixture of remote site users. The authors recount how the gap between reality and the ideal is reduced and unique issues relevant to remote users are resolved by the Brooklyn Campus Library, in collaboration with other units of Long Island University. We relate how we combine library instruction with our marketing efforts to promote library resources and services. We also analyze survey data and interlibrary loan statistics to assess our success. The article contributes to the ongoing discussion of improving and promoting library resources and services to remote sites.  相似文献   

Do You See the Signs? Evaluating Language,Branding, and Design in a Library Signage Audit     

Amy F. Stempler  Mark Aaron Polger 《Public Services Quarterly》2013,9(2):121-135

Signage represents more than directions or policies; it is informational, promotional, and sets the tone of the environment. To be effective, signage must be consistent, concise, and free of jargon and punitive language. An efficient assessment of signage should include a complete inventory of existing signage, including an analysis of the types of signs, its location, language, and its design. This article outlines the steps involved in a comprehensive signage audit, which along with a literature review, provides the foundation for creating a signage policy, best practices guidelines, and a branding strategy for future signage.  相似文献   

The Special Library on Campus     

《Public Services Quarterly》2013,9(3):51-64

Abstract

A library and media center orientation program was developed for administrators, faculty and support staff after examining their information seeking behaviors, prior research, and demographics of this group. The goal of the orientation was to promote the library's and media center's services and resources; to encourage this user group to make use of them; and to teach the basic skills needed to address their information needs. This article includes a literature review; explanation of the processes involved in creating a library orientation program for this group; and discussion including ideas and thoughts as to where further research about this user group or library orientation programs might be beneficial.  相似文献   

Marketing “Drop-In” Workshops for Lifelong Learning     

《Public Services Quarterly》2013,9(4):43-65

Abstract

“Drop-in” workshops historically played important roles as components of instruction programs in college and university libraries. Unrelated to any specific course and initiated largely at the library's discretion, these sessions-along with tours, course-related library instruction sessions, and credit courses-served to introduce library users to the basics of information research as well as the organization of particular, local libraries. Perhaps because of increasing demands for library instruction and upon instruction librarians' time, as well as changes in values brought by the focus on information literacy, workshops have not factored significantly in recent library literature. Workshops still merit continued attention-as well as marketing to maximize their attendance and thus their effectiveness-because they uniquely allow students, faculty, and staff to behave as lifelong learners, not just to learn the information literacy skills characteristic of lifelong learners. Data from over a decade's worth of drop-in workshops at New Mexico State University underlie the discussion herein of ways to market workshops successfully by attention to their topics, their timing, and publicity.  相似文献   

Taking the Guesswork Out of Collection Development: Using Syllabi for a User-Centered Collection Development Method     

Cindy Shirkey 《资料收集管理》2013,38(3):154-164

Over the course of a year, 98 syllabi were collected from history, English, philosophy, religion, and foreign literatures and languages departments at a large university in the Southeast. The syllabi were analyzed for potential additions to the print collection. In addition to the syllabus study, a survey was conducted of all faculty in those departments to establish their views toward syllabi and the library's place in providing access to items on syllabi.  相似文献