图书馆与出版界开展全民阅读宣传活动比较研究     

程远  欧阳周遐  王域铖 《图书情报工作》2011,55(15):90-51

通过对图书馆与出版界开展全民阅读宣传活动的比较，发现出版界比图书馆更具优势，但只要图书馆扬长避短，积极争取政府部门的高度重视和更多支持，切实增加活动网点，加强电子资源建设，有效加大宣传力度，就一定能全力保障宣传活动的开展，就能够在更大范围将宣传活动辐射到更多的受众，并以时尚新颖手段吸引受众眼球，激发大众的阅读兴趣和参与热情，取得更好的宣传效果。  相似文献   

Rhetoric as a way of knowing     

Gerard A. Hauser 《Communication quarterly》2013,61(1):43-48

Islam represents one of the world's major rhetorical patterns, claiming nearly half a billion adherents from northern Africa to Indonesia. And yet, Islamic rhetoric has received relatively little scholarly attention in the West. Language differences and historical animosities dating back to the Crusades help explain this deficiency. Typifying the Judeo‐Christian view of Islam, Dante placed the Prophet Mohammed among the lower circles of Hell, with other “sowers of scandal and of schism.” Even as late as 1893, a Christian leader stood before an international conference of the world's religions and described the Middle East as “a desert of Mohammedan superstition and bigotry.”  相似文献   

黑龙江省学校武术运动的现状及发展战略研究   总被引：3，自引：0，他引：3  

郭旭茂 《哈尔滨体育学院学报》2008,26(1)

为了进一步促进武术运动的良性发展,对学校武术运动的发展提出有益的建议,本文对黑龙江省学校武术运动的现状与发展过程中存在的问题进行了全面的调查和研究,指出开展学校武术运动的指导思想、管理体制、师资队伍建设、招生就业等方面存在的问题,提出了以省教育厅为主导,以体育院系为龙头,以各级学校为主体的武术运动发展模式和战略。  相似文献   

Means-End Theory: Getting the Service Customers's Attention     

《Journal of Marketing for HIGHER EDUCATION》2013,23(4):13-33

ABSTRACT

In today's technically sophisticated, information-rich environment, consumers are bombarded with information. Consequently colleges and universities must develop ways to get the prospective student to give their promotional material more than a cursory glance. Pre-purchase service evaluation has received little attention beyond the nature of cues used by consumers to categorize service alternatives. The studies presented in this paper examine the usefulness of Means-End Theory in developing effective recruitment brochures. Empirical evidence is presented that demonstrates college brochures that emphasize attributes (e.g., cost, location) over consequences (e.g., getting a job) or values (e.g., security) will generate greater interest in an educational institution.  相似文献   

Attracting College Candidates: The Impact of Perceived Social Life     

《Journal of Marketing for HIGHER EDUCATION》2013,23(1):93-106

ABSTRACT

This paper explores how perceived attractiveness of the social life at a college/university influences potential applicants' likelihood to request information from, visit and apply to (decision approach actions) that school. Results obtained from a study of high school juniors indicate that attractiveness of social life, defined in terms of characteristics of the people and experiences to be found at a school, is at least as important as quality of education in determining the likelihood of a candidate undertaking decision approach actions toward a school. The implications of these findings for colleges'/universities' recruitment efforts are discussed.  相似文献   

A functional analysis of presidential television spots: A comparison of Korean and American ads     

Cheolhan Lee  William L. Benoit 《Communication quarterly》2013,61(1):68-79

This study applies the Functional Theory of Political Campaign Discourse to the television spots from the 2002 Korean presidential campaign. TV ads appear to have become an institutionalized component of the Korean presidential campaign; as yet no study has examined the most recent Korean presidential ads. Like American candidates, Korean presidential candidates rely more on acclaims (positive utterances) than attacks (negative statements). They also rarely defend in spots. The incumbent party candidate, Roh, offered more acclaims than the challenger Lee, whereas the challenger Lee used more attacks than did Roh. However, unlike American candidates (who emphasized policy over character), policy (issue) and character (image) were almost equally discussed in Korean advertisements. Unlike American presidential candidates, the winner in Korea in 2002 emphasized character more than policy. It is clear that presidential campaign messages from these two cultures possess both similarities and differences.  相似文献   

《大公报》与清季反缠足运动     

姜乐军 《安徽教育学院学报》2004,22(2):33-36

近代"反缠足"运动逐步兴起,成为女权运动的重要内容之一.大公报从阐明缠足的非正统性和不合理性、"官为提倡"和民间推动相结合、大兴女学成立放足会以及树立新型婚姻观念等方面入手,推动了"反缠足"运动的进行,对于近代妇女解放运动的发展产生了深远的影响.  相似文献   

为右翼文化鞠躬瘁的王平陵－从南京到重庆的文艺斗士     

古远清 《涪陵师范学院学报》2002,18(4):20-24

王平陵在现代学史上虽以“国民党御用人”身份称，但实际上他还有作为抗日爱国作家及清贫士的一面。  相似文献   

对北大歌谣运动的再认识     

陈永香 《上海师范大学学报(哲学社会科学版)》2000,(3)

北大歌谣运动是“五·四”新文化运动的产物,它在中国学术史上占有极其重要的历史地位。它结束了中国民俗学的史前史,开启了中国民俗学的科学史。使中国民间文化第一次登上了中国文化的大雅之堂,汇入主流文化:第一次有一批一流的学术精英关注研究民间文化,开展了对民间文化的学科的研究,形成了第一个民间文化研究的中心,创办了第一个民间文化的刊物——《歌谣》周刊,培养了一批民间文化研究的学者。  相似文献   

"五四"至抗战:中国现代文学"大众化"趋势的嬗变     

许江 《海南师范大学学报(社会科学版)》2005,18(1):20-25

“大众化”是中国现代文学的一条重要的发展脉络。“五四”时期诞生的平民文学观念开启了一条对平民社会“启蒙 认同”的思想认知传统;1928年创办的《大众文艺》表现出“左翼”文化阵营内部对“大众化”问题的歧见;1930年代的“文艺大众化”运动使中国现代文学的“大众化”趋势加速向“左”转,“大众化”被等同于“普罗化”,这一过程中存在着比较明显的缺失。因此,五四至抗战期间现代文学“大众化”趋势的内部实际上具有一个“双重指涉”的意义空间。  相似文献