Relationships among community interaction characteristics,perceived benefits,community commitment,and oppositional brand loyalty in online brand communities     

Ying-Feng Kuo  Lien-Hui Feng 《International Journal of Information Management》2013,33(6):948-962

To stand up for the brands they support, members of brand communities develop “oppositional brand loyalty” towards other rival brands. This study identifies how the interaction characteristics of brand community affect the perceived benefits of community members, and whether the perceived benefits cause members to develop community commitment, as well as the relationship between community commitment and oppositional brand loyalty. This study examined members of online automobile communities in Taiwan, and obtained a total of 283 valid samples. The analytical results reveal that interaction characteristics of brand community make members perceive many benefits, with “brand community engagement” being the most noticeable. Furthermore, hedonic, social, and learning benefits are the main factors to form community commitments. When members have community commitments, they will form oppositional brand loyalty to other rival brands. Based on the analytical results, this study provides suggestions to enterprises regarding online brand community operations.  相似文献   

Essential Concepts of Nanoscale Science and Technology for High School Students Based on a Delphi Study by the Expert Community     

Sohair Sakhnini 《International Journal of Science Education》2013,35(11):1699-1738

Nanoscale science and technology (NST) is an important new field in modern science. In the current study, we seek to answer the question: ‘What are the essential concepts of NST that should be taught in high school'? A 3-round Delphi study methodology was applied based on 2 communities of experts in nanotechnology research and science education. Eight essential concepts in NST were identified. Each concept is accompanied by its explanation, definition, importance and includes subcategories that compose it. Three concepts emerged in the Delphi study, which were not identified before: functionality, classification of nanomaterials, and the making of nanotechnology. Differences between the concepts suggested by the 2 communities of experts were found. The results of this study serve as a tool to examine different nanotechnology programs that were reported thus far and to make recommendations for designing a NST program for high school students that includes the essential concepts.  相似文献   

普及公共图书馆——民众图书馆权利的保障途径     

张新鹤 《图书馆建设》2007,(2):26-28

本文在对图书馆权利和民众的图书馆权利进行讨论的基础上,指出大力普及公共图书馆是目前我国民众图书馆权利的重点和保障途径,社区图书馆和流动图书馆是普及公共图书馆的良好方式。  相似文献   

北京市西城区成人体质监测与分析     

杨永耀  王港  秦友庭  田纪昭  夏恒明  柴文胜  王保成 《四川体育科学》1998,(3)

１９９６年和１９９７年,对北京市西城区社区成人体质的两次监测,说明了社区全民健身示范工程的实施对成人体质的提高有显著作用。监测反映出不同年龄、性别、工作性质人的体质差异。为如何有效地开展社区全民健身活动提供依据。  相似文献   

制约社区体育健身俱乐部发展的政府因素分析   总被引：4，自引：0，他引：4  

周传尧  吴云凤 《哈尔滨体育学院学报》2007,25(4)

随着我国社会的不断发展,构建一个和谐稳定的社会已成为人们的共识,非营利组织因其特有的社会功能而成为社会建设的一个重点。本文以社会学的视角和方法,对政府推动下的社区体育健身俱乐部的现状进行了深入的调查研究,论述了影响、制约俱乐部发展的根本原因——政府的过度干预,提出了俱乐部发展的一些思考和建议。  相似文献   

元认知策略与自主能力的培养     

余晖 《六盘水师范高等专科学校学报》2007,19(5):73-75

学习者自主学习是大学英语教学的手段和目的。培养学习者的自主学习能力是当今高等教育的主要任务之一。元认知策略的使用在培养学习自主性的过程中起着重要作用.  相似文献   

社区体育与学校体育有机结合发展的研究   总被引：1，自引：0，他引：1  

詹英 《哈尔滨体育学院学报》2007,25(3)

随着全民健身活动的开展,社区体育越来越受到人们的重视。本文通过分析社区体育和学校体育的内在关系,进而提出了社区体育和学校体育有机结合发展的研究方案。  相似文献   

大学生自主学习英语的阻碍因素及应对策略     

BAI Shu-ting 《大同职业技术学院学报》2007,(3)

自主学习作为一种全新的学习模式,对我国大学英语教学具有重要的指导意义。本文简要介绍了自主学习的定义、培养自主学习能力的阻碍因素及其应对策略。培养学习者的自主学习能力是外语教学界的长期目标。  相似文献   

法治社会中的自治秩序     

牛海洋  秦国玉 《沙洋师范高等专科学校学报》2007,8(4):42-44

在世界的角落一直都存在着这样的秩序:人们无需法律的调整,只是依据日常生活的习惯来解决彼此的"恩怨"。在法治时代到来之时,我们也不应忽视这种秩序的存在,而应思考这种秩序存在的原因,并以此改进立法,使法律具有更多的实效。  相似文献   

‘We can do it’: Community,resistance, social solidarity,and long-term volunteering at a sport event     

《Sport Management Review》2015,18(2):256-267

Much research on volunteers has focused on who the volunteers are, and what motivates them on an individual level. This study, however, aims to contextualize the long-term commitment found in a whole community of volunteers and to explain this pattern of collective volunteering not in terms of individual motivations but in terms of broader social processes. Data gathered from interviews with volunteers in Vikersund, Norway, and the analysis of local and national press coverage in the years leading up to the 2013 World Cup in Ski flying in Vikersund suggest that long-term volunteering can be understood in terms of (i) a high level of social integration (socialization, institutionalization); (ii) the creation of a collective identity focused around the ski flying hill; and (iii) the maintenance and reinforcement of strong community identity and social solidarity by local resistance to the perceived hostility of outside organizations. This focus on the broader community/social processes has implications for researchers examining sport event volunteers as well as managers of recurring sport events wishing to retain volunteers.  相似文献