Relationships among community interaction characteristics,perceived benefits,community commitment,and oppositional brand loyalty in online brand communities     

Ying-Feng Kuo  Lien-Hui Feng 《International Journal of Information Management》2013,33(6):948-962

To stand up for the brands they support, members of brand communities develop “oppositional brand loyalty” towards other rival brands. This study identifies how the interaction characteristics of brand community affect the perceived benefits of community members, and whether the perceived benefits cause members to develop community commitment, as well as the relationship between community commitment and oppositional brand loyalty. This study examined members of online automobile communities in Taiwan, and obtained a total of 283 valid samples. The analytical results reveal that interaction characteristics of brand community make members perceive many benefits, with “brand community engagement” being the most noticeable. Furthermore, hedonic, social, and learning benefits are the main factors to form community commitments. When members have community commitments, they will form oppositional brand loyalty to other rival brands. Based on the analytical results, this study provides suggestions to enterprises regarding online brand community operations.  相似文献   

Examining citizens' perceived value of internet of things technologies in facilitating public sector services engagement     

Ramzi El-Haddadeh  Vishanth Weerakkody  Mohamad Osmani  Dhaval Thakker  Kawaljeet Kaur Kapoor 《Government Information Quarterly》2019,36(2):310-320

With the advancement of disruptive new technologies, there has been a considerable focus on personalisation as an important component in nurturing users' engagement. In the context of smart cities, Internet of Things (IoT) offer a unique opportunity to help empower citizens and improve societies' engagement with their governments at both micro and macro levels. This study aims to examine the role of perceived value of IoT in improving citizens' engagement with public services. A survey of 313 citizens in the UK, engaging in various public services, enabled through IoT, found that the perceived value of IoT is strongly influenced by empowerment, perceived usefulness and privacy related issues resulting in significantly affecting their continuous use intentions. The study offers valuable insights into the importance of perceived value of IoT-enabled services, while at the same time, providing an intersectional perspective of UK citizens towards the use of disruptive new technologies in the public sector.  相似文献   

华语电影的英文字幕翻译——以电影《风声》为例     

杨森 《滨州学院学报》2011,27(2):113-116

电影字幕翻译是一个新兴的翻译领域。从影片《风声》的英文字幕翻译来看,要准确还原影视对白或者独白原意,译者进行字幕翻译时,不仅要考虑到语言转换问题,还要考虑到影视字幕翻译自身的特点及东西方语言文化差异所造成的各种因素的制约。作为文化交流的中介,电影字幕的翻译应以观众为中心,根据实际情况采用不同翻译策略对影片中的文化信息做出灵活处理,使字幕翻译真正发挥文化传播的中介作用。  相似文献   

以“四个结合”为切入点 提高电大德育工作的实效性     

钱宁 《佳木斯教育学院学报》2015,(5)

新型的网络教育是广播电视大学在新时期发展起来的,它的德育工作开展的难度远高于普通高校,但德育工作的实效性却不如普通高校。因此,本文就如何提高电大德育工作的实效性,提出了"四个结合",以发挥电大德育在人才培养和社会发展中的重要作用。  相似文献   

Enhancing the link between higher education and employment     

《International Journal of Educational Development》2015

This study aims to improve the efficiency of fiscal assistance programs for higher education by investigating those variables that influence college graduates’ employment rates. An empirical analysis of 2010–2011 higher education statistics shows that two variables – educational expenditure per student and the number of students per full-time faculty member – consistently and significantly affect college graduates’ employment rates, even after location and type of school are controlled. Although scholarship rates also affect employment rates positively, the number of students per industry–academe liaison officer does not have a statistically significant effect. Moreover, as educational expenditure per student or the student/faculty ratio increases beyond a certain level, graduate employment improves at an increasing rate. The two variables also affect the employment rate interactively. At a relatively higher level of per-student expenditure, employment rates increase even as the student/faculty ratio rises. However, at a relatively lower level of per-student expenditure, employment rates decline as the student/faculty ratio rises.The policy implication is that fiscal assistance programs for higher educational institutions should accord a much greater weight to these key variables when selecting and assessing institutional recipients.  相似文献   

Understanding the Internet banking adoption: A unified theory of acceptance and use of technology and perceived risk application     

Carolina Martins  Tiago Oliveira  Aleš Popovič 《International Journal of Information Management》2014

Understanding the main determinants of Internet banking adoption is important for banks and users; our understanding of the role of users’ perceived risk in Internet banking adoption is limited. In response, we develop a conceptual model that combines unified theory of acceptance and use of technology (UTAUT) with perceived risk to explain behaviour intention and usage behaviour of Internet banking. To test the conceptual model we collected data from Portugal (249 valid cases). Our results support some relationships of UTAUT, such as performance expectancy, effort expectancy, and social influence, and also the role of risk as a stronger predictor of intention. To explain usage behaviour of Internet banking the most important factor is behavioural intention to use Internet banking.  相似文献   

基于共轭分析的网络对抗效能评估     

孙江  张新春 《环球赛鸽科技》2014,(32)

本文为了探讨影响网络对抗效能评估的众多因素,利用可拓学中的共轭分析进行研究。介绍了共轭分析原理中的虚实、软硬、潜显和负正这四对概念,并利用这四对概念分别从网络对抗系统的物质性、系统性、动态性和对立性这四个方面分析影响其效能的各种因素,为网络对抗效能评估提供了新的思路。  相似文献   

Teacher e-mail message strategies and students' willingness to communicate online     

Jennifer Waldeck  Patricia Kearney  Timothy Plax 《Journal of Applied Communication Research》2001,29(1):54-70

In light of the prevalent use of e-mail between teachers and students, researchers have highlighted the need to assess its uses and effects. Relying on the research and thinking of teacher immediacy and extra-class communication, we developed a scale that measures those e-mail message strategies that influence students' willingness to communicate online with their teachers. Next, we isolated those reasons that students use e-mail to interact with their teachers: (1) to clarify course material and procedures, (2) as a means of efficient communication, and (3) for personal/social reasons. Finally, we examined student characteristics such as gender and ethnicity, and history of e-mail use that may (or may not) influence their attitudes toward e-mail exchanges with teachers.  相似文献   

报文摘要加密技术在网络化考试中的应用     

戴银飞 《现代情报》2006,26(11):209-210

通过采用网络安全技术中经常使用的“报文摘要”算法．将考生的试卷内容和考生的考号进行摘要计算，然后生成一个固定长度的摘要．而考生试卷中的任何一个字节变化都会影响到该摘要，从而保证考卷的数据完整性。因此．当答卷被修改，或者考生对其答案是否被修改提出质疑时。系统会提供明确的证据。  相似文献   

试论舆情的权变管理     

沈昕  凌宏彬 《国际新闻界》2011,(4)

权变理论是建立在西方管理理论丛林基础上的理论,具有以变求实、情境匹配、开放创新等特点。权变理论与舆情管理具有相通性,权变理论运用于舆情管理领域也已开始受到学界关注。为深化这一方面的研究,围绕权变理论与舆情管理的结合与互动,以有利于实现权变管理理念和方法在舆情管理中得以运用为目标,本文试拟出舆情——权变管理的描述性模型并进行解释。为有效实施舆情权变管理,应坚持以变求实、强化系统管理、提升舆情情境变量与舆情管理决策的匹配度、不断创新舆情权变管理的具体方法和手段。  相似文献