电商环境下的百货商场会员群体特征分析     

朱美玲 《晋城职业技术学院学报》2019,12(3):42-44

随着电商的发展,顾客的流动性日益增强,增加顾客的回头率对零售商就显得极其重要,增加顾客回头率的主要途径之一就是实行会员制度。相比较而言维系现有会员比发展新会员成本低,因此应该加强会员管理、完善其画像、向其推送感兴趣的商品并定期举办促销活动。根据某百货商场顾客消费明细,建立数学模型,挑选出会员,根据会员的购买力、活跃度将会员分为活跃会员与非活跃会员,采取措施增加会员激活率,制定出合理的促销计划,增大商场营业额,进而增加利润。  相似文献   

自闭症谱系障碍个体社会奖赏加工缺陷的神经机制     

徐慧  黄俊  王滔 《中国特殊教育》2021,(3):39-45

自闭症谱系障碍(ASD)是一种以社会交往障碍为主要特征的神经发育障碍,ASD的社会交往障碍与社会动机的缺乏有关,主要表现为社会奖赏加工缺陷。已有的神经影像学、脑电成分和神经化学成分的研究从神经机制上揭示了ASD个体的社会奖赏加工存在缺陷,并且该缺陷发生在奖赏预期阶段,但其非社会奖赏加工能力和奖赏加工阶段是否也存在缺陷没有获得一致的结论。研究者未来可结合fNIRS和其它神经科学技术进行多模态研究,进一步探究ASD个体的奖赏加工缺陷是否特定于社会刺激,并探究其奖赏加工缺陷发生的阶段,以期对ASD个体的社会动机展开更为全面和深入的研究。  相似文献   

Engaged food science: Connecting K‐8 learners to food science while engaging graduate students in science communication     

Alexandra J. Macbeth  Hannah S. Zurier  Erin Atkins  Sam R. Nugen  Julie M. Goddard 《Journal of Food Science Education》2021,20(1):31-47

Connecting the public to concepts in science, technology, engineering, and mathematics (STEM) is an essential for technological advancement and inspiring future scientists, impacting both the communicator and the audience's understanding of scientific topics. Without proper communication of scientific knowledge, acceptance and implementation of new technologies can be hindered. Additionally, increasing public awareness about current scientific issues through STEM engagement permits more informed policy and consumer choices, especially in the field of food science where many new food technologies are met with initial resistance by the consuming public. Here, we describe an event that introduced topics in food science to the nonexpert public, including K‐8th grade participants and their adult caregivers in an informal learning environment. This program consists of six activities that collectively introduce three areas in food science: food chemistry, food microbiology, and process engineering. Protocols are provided for each activity including a materials list (with the option to scale up or down according to event duration, event space allowances, and number of participants), learning objectives and discussion points that are adaptable to different age groups, event spaces, or budgets. Each activity has a participatory component to ensure both audience member and instructor engagement. A program designed for food science communication empowers young scientific minds to better understand complex scientific topics and could inspire them to envision a possible career in STEM fields, with the additional benefit of providing graduate students an exciting medium through which they may practice their science communication skills, potentially benefiting not only their personal academic and professional skills but also broader societal needs.  相似文献   

汉语特色块状语英译认知研究——时政文本视域下的翻译能力调查     

刘绍龙  王惠  王柳琪 《外语教学理论与实践》2021,176(4):137

在语言加工双通道论观照下,研究者通过纵向实证方法探究时政文本视域下三种水平译者之块状语表征心理现实性､认知加工范式､转换策略等差异对多字格块状语英译的影响｡ 结果发现: 1.就低､中水平学生译者而言,六字格块状语翻译质量最低,其次是三字格块状语;2.四字格块状语的翻译质量相对较高,且组间差异也更大;3.从译者水平由低至高的路径来看,不同字格数块状语英译的加工范式呈现出分析性加工范式至整体性加工范式的连续体发展模式;4. 学生译者策略多以异化和直译/硬译为主,专家译者归化､意译策略凸显且稳定｡据此,本文得到两点重要启示:学生译者的双语关联块状语表征亟待完善,翻译加工范式及策略的使用偏好有待调控和改进｡  相似文献   

Teacher well-being: A systematic review of the research literature from the year 2000–2019     

《Educational Research Review》2021

In recent years, teacher well-being has received increasing attention that has led to a plethora of empirical studies from various disciplines. The aim of this paper is to contribute to the clarification of the construct teacher well-being, add knowledge about the prevalence of teacher well-being and systematize predictors and outcomes of teacher well-being. A systematic review following the PRISMA-statement was applied to peer-reviewed papers published between the years 2000-2019 and a total of 98 studies were included in the final analysis. Heterogeneous approaches could be categorized into five distinct theoretical foundations. Empirical evidence did not confirm that teacher well-being is at risk. Among the variety of correlates and predictors of teacher well-being that could be categorized into general versus job-related categories on the individual or the contextual level, social relationships seem to play a pivotal role. Although empirical evidence regarding its outcomes is scarce, results suggest that teacher well-being influences teaching quality.  相似文献   

基于研究性学习的数字图像处理课程教学改革     

陈芳  张道强 《教育技术导刊》2021,19(12):48-50

数字图像处理课程作为电子信息类专业开设的专业课程,具有实用性特点。针对该课程特点,从应用型人才培养角度,提出基于研究性学习的数字图像处理课程教学改革方案。首先分析当前高校数字图像处理课程教学现状,并进一步阐述了将研究性学习引入人工智能大类课程下数字图像处理课程教学改革的观点,然后给出了基于研究性学习的数字图像处理课程实践措施。该教学模式能够有效提升学生的应用探究意识,引导教师在课程教学中重视应用需求、强化课题研究。  相似文献   

我国加工贸易向中西部转移的影响因素——政策的视角     

王增涛  丁洪涛 《科学．经济．社会》2007,25(3):3-5

本文就政策因素对我国加工贸易向中西部转移的影响进行了详细分析,结果发现:东西部政策缺少落差、部门之间政策协调性差和出口加工区政策矛盾等是制约我国加工贸易向中西部转移的最为重要的三个政策因素。据此,文章认为制定并完善有关政策是我国加工贸易转移升级所面临的重要任务。  相似文献   

试析信息时代制造业企业组织结构集中化   总被引：2，自引：0，他引：2  

杨勇束军意  陈建萍 《中国软科学》2004,9(6):83-86

本文在对工业经济时代与信息时代制造业企业组织信息处理的方式、方法比较分析的基础上,从理论与实践两个方面论证了信息时代制造业企业组织结构集中化的趋向。与此同时,论述了与信息时代组织结构集中化相适应的企业组织变革的内容。  相似文献   

R&D项目的动态管理   总被引：6，自引：0，他引：6  

董正英  司春林 《研究与发展管理》2002,14(6):19-25

技术创新对于企业长期生存和获取竞争优势的重要性随着经济全球化趋势的发展而日益增加。但由于技术创新过程的不可预测性,用传统的管理方法很难完成有效的管理。据此,将期权思想和周期管理理论相结合,试图提供一种解决创新研究的潜在价值评估和高效动态进程管理的方法,并进而给出了在实际应用中的可操作方案。  相似文献   

我国联机编目工作中的问题与对策   总被引：8，自引：0，他引：8  

方威明 《情报理论与实践》2004,27(1):93-95

我国联机编目网络正不断扩大，成员馆数量日益增多。本文结合我国开展联机编目工作的现状，着重分析了现阶段在开展联机编目过程中的5个难点问题，并有针对性地提出了理论上可行的解决方案，以求指导联机编目实际工作的进一步开展，并逐步走向稳定成熟。  相似文献