Influence of Cultural Orientations on Electronic Word-of-Mouth (eWOM) in Social Media     

Youngtae Choi 《Journal of Intercultural Communication Research》2019,48(3):292-313

This study explores how horizontal/vertical individualism and collectivism (HVIC) orientations influence electronic word-of-mouth (eWOM) (i.e., opinion leadership and opinion seeking) in social media. Online survey panel data through Amazon MTurk were collected from American social media users to address the research purpose. The results, using the structural equation modeling, show that the paths from horizontal individualism to opinion leadership, vertical individualism to opinion leadership and opinion seeking, horizontal collectivism to opinion leadership, and vertical collectivism to opinion leadership and opinion seeking were significant. This study provides theoretical and managerial implications regarding the influence of HVIC orientations on eWOM in social media.  相似文献   

Latino Portrayals in Local News Media: Underrepresentation,Negative Stereotypes,and Institutional Predictors of Coverage     

Mingxiao Sui  Newly Paul 《Journal of Intercultural Communication Research》2017,46(3):273-294

Given the rise in negative rhetoric about Latinos in the U.S., it is essential to examine whether this negative tone extends to general, local news as well. An analysis of 2426 news articles drawn from 55 local newspapers in 2015 reveals several important findings. First, despite the intense spotlight on Latinos, they are still underrepresented in local news media. Relative to the other ethnic groups and whites, Latinos are more likely to be portrayed through negative stereotypes. However, the probability of this negative coverage is smaller for news media with a big proportion of Latino audiences, or for publicly-owned media outlets.  相似文献   

Hello,Friend: Cybersecurity Issues in Season One of Mr. Robot     

Allison Nellis 《期刊图书馆员》2016,71(3-4):203-211

Mr. Robot is a cyber-thriller television show that premiered on USA Network during the summer of 2015. Apart from quickly becoming a cult hit, the show was lauded for accurately portraying hacker culture. The goal of this article is to isolate three specific cybersecurity issues that recur through the first season of Mr. Robot: personal cybersecurity, corporate cybersecurity, and remote access Trojans; and to determine what laws the characters are in violation of as well as recent case law that can be applied to them.  相似文献   

Beyond “Woodstein”: Narratives of Investigative Journalism     

Sandford Borins  Beth Herst 《Journalism Practice》2020,14(7):769-790

ABSTRACT

Using a methodology inspired by structural narratology and by James Hamilton’s [2016. Democracy’s Detectives: The Economics of Investigative Journalism. Cambridge: Harvard] economic analysis of investigative journalism, this paper identifies a set of 14 recurring structural and formal elements (plot events, character types and functions, visual iconography) that constitute a fable about investigative journalism. The fable structure is applied to analyze six diverse films about investigative journalism produced in the US in the last 40 years. The films include two instantiations of successful investigative journalism (All the President’s Men, Spotlight), two cases where conflict between journalists and corporate managers diminished the impact of the investigation (Good Night and Good Luck, The Insider), and two instances of a counter-fable of failed investigative journalism (Truth, Kill the Messenger). The paper argues that the films’ representation of investigative journalism influences public perceptions of investigative journalism. It also speculates about the factors that will influence investigative journalism and its representations in the current political context in the US.  相似文献   

媒体导向与大众情感--以民国时期的施剑翘复仇案为例     

李凌菲 《保定学院学报》2016,(4):90-92

1935年11月，归隐军阀孙传芳在天津居士林被施剑翘枪杀。这场复仇奇案轰动了全国，引起媒体的广泛关注。众多媒体同情并塑造了施剑翘良好的形象，极大地引导了大众情感。在“法”与“情”的论争中，国民政府选择了民意所向的“情”的一面，施剑翘最终被特赦。“施剑翘案”是中国司法史上的大事，也是中国新闻史上的大事。该案表明近代媒体舆论力量的增强，也充分说明媒体导向容易左右大众情感。  相似文献   

浅析Authorware课件的播放问题及解决策略     

杨丽慧  许胜男 《承德师专学报》2014,(2)

针对Authoware作品在制作和播放过程中出现的特效无法正常显示;特殊字体的改变;视频播放不了等问题,提出了相应的解决方法。  相似文献   

“自媒体”时代高校青年网络行为与引导策略研究     

毛欣 《佳木斯教育学院学报》2014,(12):178-179

随着互联网技术的发展,微博、掘客等自媒体的使用,改变了媒体的传播格局。"自媒体"时代的来临,使青年学子被其信息形态的多元化、发布平台个性化等特点吸引,成为"自媒体"的最多使用群体,如何将"自媒体"为我所用,提高思政教育的实效性,成为了思政教育者需要面对的问题,本文就是在此现实基础上,进行了问卷调查分析了高校青年网络行为,并提出了引导策略。  相似文献   

智能化时代传统媒介新闻理念的演进与方法创新     

刘坚 《传媒观察》2020,(5):5-11,F0002

在新闻智能化传播的环境下,传统媒介的新闻信息资源理念发生变化,智能算法成为新闻信息资源获取和开发的重要手段。智能化传播的新闻信息价值判断,建构了新闻事实信息-社会数据信息-用户需求信息三位一体的新闻信息价值确认系统,体现了智能化新闻信息价值理念的特殊追求。新闻信息生产流程中人工智能系统与新闻传播者形成特殊的生产关系,新闻信息生产理念强调人机协作与共处,由此产生新闻报道视野和新闻产品形态的变化。智能化的新闻发布机制,促进了新闻信息的多渠道推送和分散化传播,也有力推动了传统媒介新闻信息传播理念的智能化转变。  相似文献   

Setting the future of digital and social media marketing research: Perspectives and research propositions     

《International Journal of Information Management》2021

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.  相似文献   

国内外社交媒体存档研究与实践述评     

黄新荣  高晨翔 《图书情报工作》2019,63(4):122-134

[目的/意义]社交媒体是网络信息资源的重要组成部分，对国内外社交媒体存档的相关研究成果进行总结与梳理，形成比较完整的综述内容，为国内该领域研究提供参考与借鉴。[方法/过程]基于多学科视角，通过文献计量与内容分析得到社交媒体存档领域的文献分布情况，总结社交媒体存档的理论基础，从宏观层面将社交媒体存档理论与实践研究归纳为"目的与主体""政策与指南""问题与障碍"三个研究主题并展开综述。[结果/结论]国内外社交媒体存档研究具有发展速度较快、与实践结合紧密、区域发展不均衡等特征，在未来研究中需要重视研究对象的变化、管理标准的构建以及多主体间的协作。最后对国内社交媒体存档研究与实践的发展提出建议。  相似文献