基于互联网的运动干预项目对大学生体质健康影响的实验研究     

黄中华  莫月红 《湖北体育科技》2016,(9):764-768

运用文献资料、教学实验、数理统计等方法,揭示微信平台和移动健身运用(APP)对大学生体质健康水平的影响及其作用机制。结果:1)实验组实验后体质健康各项指标(身高体重除外)均有显著的提升(P<0.05),对照组各指标也均有上升趋势,但无统计学意义(P>0.05);2)实验组实验后各项指标(身高体重除外)显著高于对照组(P<0.05)。结论:1)基于互联网的线上运动干预项目可以有效促进大学生的体质健康水平,可以作为大学生体育锻炼习惯养成及体质健康促进的有效手段;2)线上运动干预项目促进大学生体质健康的作用机制是通过目标设定,自我监测行为,个性化定制与指导,社会互动等强化因素作用的结果。  相似文献   

‘What on Earth are They Doing in a Racing Car?’: Towards an Understanding of Women in Motorsport     

Jordan J.K. Matthews  Elizabeth C.J. Pike 《国际体育史杂志》2016,33(13):1532-1550

Abstract

Motorsport is an under-researched area of socio-historical study. There is particularly limited academic understanding of female involvement in the social world of motorsports. Therefore, this paper focuses on the role of the media in presenting and establishing motorsport for women. In particular, a documentary analysis of articles published by a UK national newspaper group from 1890, and a case study of an all-female UK-based motor-racing championship are used to account for gendered processes that have influenced attitudes and behaviours towards women motor racers. The motor car emerged through technological progress in an overtly masculine-dominated industrial period. Traditional assumptions and biologically deterministic attitudes towards women were used by men to position motoring and motor-racing as a male preserve. Newspaper reporting throughout the 1930s suggests an era of heightened success for women motor racers as a result of gaining access to a key resource in the form of Brooklands motor-racing circuit. Following the Second World War, there was increasing commercialization and professionalization of male-dominated motorsport, as well as renewed marginalization and trivialization of female participants within the newspapers. These processes continue to influence perceptions of women in contemporary motorsport.  相似文献   

Olympics,Media and Politics: The First Olympic Ideas in Brazilian Society During the Late Nineteenth and Early Twentieth Centuries     

Fabio de Faria Peres  Victor Andrade de Melo 《国际体育史杂志》2016,33(12):1380-1394

Abstract

The Olympic Games of the modern era are powerful global mediated events. Olympic cities receive an overwhelming examination by world media. As the 2016 Olympic host, Rio de Janeiro has been given an enormous amount of attention, both by the international media and researchers who looked at the urban spaces of Rio, the struggles over the hegemony of the city and the social meanings the Olympics bring to the host city’s citizens. However, studies over the historical relationship between Rio, sport and media are rare. This paper addresses the historical uses of the term Olympic by Brazilian media during the late nineteenth and the early twentieth centuries. By looking at the main articles in the newspapers of these periods, we examine the extent to which ideologies over sports have changed the way the Olympics were represented in Brazil’s national imaginary. We demonstrate how the use of expressions associated with the Olympics historically generated a closer appreciation of these events by the public. We also show how political authorities appropriated the Olympics for their own benefit. The paper concludes by asking whether or not the historical lessons from the early Olympic ideas in Brazil have been learned by the 2016 Rio Games organizers.  相似文献   

提升网络学术期刊传播能力的实践与思考   总被引：1，自引：0，他引：1  

尚利娜  刘改换  牛晓勇 《出版科学》2016,24(1):82-85

为提升网络学术期刊的传播能力,提高网络学术期刊的发行质量,针对网络学术期刊的特点,围绕其发行与传播环境,并结合对2015年我国SCI收录期刊的实证分析,提出提升网络学术期刊传播能力的对策。网络学术期刊传播能力的提升,需要编辑树立互联网思维,需要建立健全多渠道的发行途径,重视标识符的使用以及重视挖掘语义出版等新出版模式。学术期刊的发展应顺应时代潮流,新元素和新出版模式的使用将成为网络学术期刊发展的必然趋势。  相似文献   

浅析台湾电子书平台的运营特色和创新实践--以台湾电子书店Readmoo平台为例     

杨扬  孔少华 《出版科学》2016,24(1):86-89

电子书产业是信息社会中涌现出来的新兴业态,近些年来展现出巨大的发展潜力,台湾地区由于市场规模小,资源紧缺,往往难以实现产业发展中的规模效应。针对这一现状,台湾电子书平台在运营中另辟蹊径,以“创新性”“体验性”和“社交性”为发展方向,致力于丰富电子出版物的内容,提升平台的服务质量,培养读者的阅读兴趣,在实践中不断壮大电子出版市场。本文以台湾地区电子书城Readmoo平台的经营经验为例,深入分析台湾电子书平台的创新实践和运营哲学。  相似文献   

传统媒体融合发展的阶段和策略     

刘子龙 《出版科学》2016,24(1):15-17

媒体融合发展是当前国内传统媒体面临的迫切任务,从媒体融合发展的趋势和规律看,笔者认为传统媒体的融合发展过程可能需要经历三个主要的渐进发展阶段,为此,传统媒体也要采取有针对性的发展策略。  相似文献   

5G时代融媒体报道的直播化趋势刍议     

蒋贻杰 《广西职业技术学院学报》2019,(3):122-124

JIANG Yi-jie(Guangxi Vocational and Technical College, Nanning, Guangxi 530226)  相似文献   

网络与多媒体辅助教学在大学英语课堂中的运用     

郑敏琦 《丽水学院学报》2006,28(3):78-81

网络与多媒体辅助教学在大学英语教学中既具有优势也存在使用误区。要在英语课堂中合理地使用网络与多媒体辅助教学,教师必须真正理解现代教育技术的内涵,并能科学地选择最佳的教学媒体来实施教学。  相似文献   

Communicating via photographs: A gendered analysis of Olympic athletes’ visual self-presentation on Instagram     

《Sport Management Review》2016,19(2):133-145

The purpose of this study was to examine Olympic athletes’ self-presentation on Instagram, a social media outlet on which users post photographs as their primary communication mechanism, in order to develop an understanding of the ways in which athletes use this medium as a communication and marketing tool to build their personal brand. Additionally, this research sought to understand whether differences existed between the utilisation of Instagram by male and female athletes. Drawing on Goffman's (1959) theory of self-presentation, this study examined eight purposively selected Olympic athletes’ Instagram photos. Findings revealed similarities to previous research on athletes’ use of written social media outlets such as Facebook and Twitter, as the majority of photos posted by athletes were personal in nature, thus reflecting backstage performance strategies according to self-presentation theory. The results indicated that female athletes were more likely to share photos of themselves and photos taken in private settings, but male athletes who posted a wider variety of photos encouraged greater engagement from their followers. Personal brand management implications for athletes and sport organisations are examined in greater detail in the discussion.  相似文献   

The legend of Texas Western: journalism and the epic sports spectacle that wasn’t     

Phillip Hutchison 《Critical Studies in Media Communication》2016,33(2):154-167

This essay interrogates journalistic accounts of Texas Western College’s 1966 college basketball championship, a game in which an all-Black team defeated an all-White team. The analysis traces the evolving portrayals of the game over 45 years. In 1966 American journalists did not emphasize the racial aspects of the game and it was largely forgotten. Twenty-five years later, however, journalists reconstructed the game as a racialized legend, and this account evolved into an epic American narrative. The author argues that the epic portrayals, although aesthetically appealing, reflect problems with accuracy, appropriation, and commercial exploitation. The latter factor led to the legend’s motion picture adaptation as part of a troublesome “White Savior” cinema genre.  相似文献