Threat appeals and persuasion: Seeking and finding the elusive curvilinear effect     

Eric J. Meczkowski  James Price Dillard  Lijiang Shen 《Communication monographs》2016,83(3):373-395

One of the earliest theories of threat appeals, the drive model, predicts that the fear–persuasion relationship is characterized by an inverted U-curve. Evidence of such a curve has proven elusive, probably because, in reality, there are two curvilinear hypotheses, not one. Existing primary studies and meta-analyses have tested the between-persons version of the inverted U-curve and found it wanting. In contrast, this study reports on a within-persons version and finds clear support for it. A peaked curve predicted change in intention to use dental floss, whereas a flatter curve did not. Partitioning the sample on individual differences in the behavioral inhibition system produced curves that did not differ in their ability to predict persuasion. Because no contemporary theory of threat appeals can predict these curvilinear findings, researchers should reconsider the utility of drive theory.  相似文献   

从"灰姑娘"叙事模式看《劝导》主题     

谭雪霏 《安康学院学报》2005,17(2):59-61

"灰姑娘"结构是奥斯丁所偏爱的叙事模式,她借这一模式表达了作为女性的作者本人,其个体生命中的"匮乏感"和对于男权中心社会主流观念的质疑与批判.<劝导>作为奥斯丁的最后一部小说,同样展示出这一主导意向.这一意向充分体现了一般女性作家将社会转型文化理念蕴涵于小说叙事结构的展开中的艺术特质.  相似文献   

浅析中西修辞劝说机制的异同——以广告语言为例     

杨凡 《南宁职业技术学院学报》2008,13(2)

通过中西方广告语言中的情感诉求、理性诉求、道义诉求等三个方面的论述及广告语言修辞中诉求手段的运用,分析了修辞劝说机制在中西方广告语言中的差异,明确了广告语中运用修辞劝说机制能增强语言的艺术性和感染力,从而更好地实现广告的价值。  相似文献