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81.
The content generation strategy of a sports franchise determines whether the user engagement increases or decreases on social media platforms. Thus, the role of Chief Operating Officer (COO) is profound who generally decides and governs social media policies of the franchises. We show that the cultural differences between local-COO vis-à-vis foreign-COO-governed sports franchises reflect in their content generation strategy and are also associated with user engagement. We use Hofstede's cultural dimensions theory and extract relevant features from the tweets. Overall, the results show that user engagement is more when the content generation strategy is in alignment with fans’ national culture. The first contribution of our work is towards showing the incremental impact of power distance, individualism and collectivism on user engagement. The second contribution of our work is towards feature construction, feature selection and building authorship attribution classifiers to understand the content generation strategy. Prior literature shows that national culture impacts writing of online reviews. We investigate the role of national culture in social media content generation and user engagement and extend the literature. Our study is useful for organizations to understand the role of national culture in content generation and how it is related to user engagement. 相似文献
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The increased availability of social media big data has created a unique challenge for marketing decision-makers; turning this data into useful information. One of the significant areas of opportunity in digital marketing is influencer marketing, but identifying these influencers from big data sets is a continual challenge. This research illustrates how one type of influencer, the market maven, can be identified using big data. Using a mixed-method combination of both self-report survey data and publicly accessible big data, we gathered 556,150 tweets from 370 active Twitter users. We then proposed and tested a range of social-media-based metrics to identify market mavens. Findings show that market mavens (when compared to non-mavens) have more followers, post more often, have less readable posts, use more uppercase letters, use less distinct words, and use hashtags more often. These metrics are openly available from public Twitter accounts and could integrate into a broad-scale decision support system for marketing and information systems managers. These findings have the potential to improve influencer identification effectiveness and efficiency, and thus improve influencer marketing. 相似文献
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Language distribution in scientific communication reflects the influence of different languages on science in global perspective. The study, based on over 450 thousand scientific tweets of all publications indexed by Scopus in June 2015, reveals the language distribution in informal scientific communication. Moreover, this result is compared with the language distribution in formal scientific communication reflected in scientific publications. Results show: (1) The language of scientific tweets is concentrated in English (91%), Japanese (2.4%) and Spanish (1.7%), while the language of scientific publications is concentrated in English (90.6%), Chinese (5%) and German (1.1%). (2) Both scientific tweets and scientific publications present disciplinary differences in language distribution, reflecting the different amount of attention that authors of different languages have on certain disciplines. (3) Except Saudi Arabia, investigated countries all over the world, regardless of whether their native language is English or not, all have English scientific tweets in the dominant position. For the vast majority of these countries, the native language scientific tweets only rank the second position. (4) Overall, 26% of tweeters use more than one language to tweet scientific products, while 49% of scientific tweeters tweet everything in English only. The results indicate that English has undoubtedly become the lingua franca in informal scientific communication. 相似文献
84.
The media are normatively expected to play significant roles in conflictual discussions within national and international communities. As previous research shows, digital platforms make scholars rethink these roles based on media behavior in online communicative environments as well as on the structural limitations of the platforms. At the same time, traditional dichotomies between information dissemination and opinion formation roles, although seemingly universal, also vary across cultures. We look at four recent conflicts of comparable nature in the United States, Germany, France, and Russia to assess the roles that legacy media have performed in the respective ad hoc discussions on Twitter. Our approach differs from previous studies, as we combine content analysis of tweets by the media and journalists with the resulting positions of the media in the discussion graphs. Our findings show that, despite the overall trend of the “elite” and regional media sticking to information dissemination, online-only media and individual journalists vary greatly in their normative strategies, and this is true across countries. We also show that combining performance in content and social network analysis may allow for reconceptualization of media roles in a more flexible way. 相似文献
85.
Ahmed Al-Rawi 《Journalism Practice》2017,11(6):705-720
This study aims at understanding international news differences by studying the headlines of over 360,000 news stories posted on the Twitter pages of 12 Arabic and English news organizations. The most referenced countries as well as figures and political actors are examined in these headlines, and the results show that a number of news values elements provide insight into the nature of the news selection. While Arabic channels are mostly focused on the events taking place in the Middle East (proximity), some English-language channels show clear preference for the countries from which they are located, especially CNN and Sky News, as well as Arabic and English state-owned media outlets like France 24 and RT (agenda and ideology). The findings suggest that news content largely follows a number of news values criteria that can explain the news selection process. 相似文献
86.
Brian L. Ott 《Critical Studies in Media Communication》2017,34(1):59-68
This essay explores the changing character of public discourse in the Age of Twitter. Adopting the perspective of media ecology, the essay highlights how Twitter privileges discourse that is simple, impulsive, and uncivil. This effect is demonstrated through a case study of Donald J. Trump's Twitter feed. The essay concludes with a brief reflection on the end times: a post-truth, post-news, President Trump, Twitter-world. 相似文献
87.
Abstract This article describes possibilities afforded by using social media, specifically Twitter, as a way to encourage students to join political conversations across the United States and around the world. In this study, we describe a project in which students used Twitter to share commentary about the state of the 2012 presidential election. The experiences of these students illustrate both the potential strengths and limitations of using social media as a tool for political engagement. 相似文献
88.
《Journalism Practice》2013,7(6):726-741
Now that an increasing number of journalists and editorial offices make use of social media platforms such as Facebook and Twitter to research, break, distribute and discuss the news, social media guidelines are being issued with increasing frequency by news organizations that want to indicate to journalists what is and is not permitted on these platforms. This study investigates how Flemish journalists experience the sense and nonsense of these social media guidelines, focusing on rules that prescribe their behaviour on Twitter. Analysis of 20 in-depth interviews demonstrates that the majority of Flemish journalists find the introduction of rules concerning the use of Twitter unnecessary. The argument heard most often is that the journalist's common sense should be enough to deal with the platform in the proper way. A number of journalists even find the rules a curtailment of individual freedom. Guidelines concerning specific formal requirements—such as mentioning the employer in the Twitter biography and/or account name, or the requirement to only use one account—encounter particular resistance. The journalists interviewed are, however, favourably disposed to a list of non-enforceable recommendations. Based on these findings, the tweeting journalists seem to indicate that they themselves are able to both adapt their use of social media to fit traditional professional norms and adapt those norms to fit the media logic of the Twitter platform. 相似文献
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