电子书用户使用意愿影响模型构建与实证     

杨方铭  张志强 《图书情报工作》2020,64(9):85-94

[目的/意义] 探究用户使用电子书意愿的影响因素，以有助于电子书产业走出缓慢的发展困境。[方法/过程] 以UTAUT2、使用满足理论为基础，从需求满足和外部情景因素两个层面构建影响因素模型，并将需求满足细化为内容需求、社交互动需求和休闲娱乐需求3个测量变量。采用问卷调查方法收集有效样本1 013份，使用AMOS21软件对模型进行验证。[结果/结论] 研究发现，需求满足、阅读习惯、价格价值、社会影响对使用意愿有正向影响作用，而激励措施对使用意愿有负向影响作用，努力期望对使用意愿的影响不显著，并依据研究结果提出促进电子书产业发展的建议。  相似文献   

Does digital footprint act as a digital asset? – Enhancing brand experience through remarketing     

《International Journal of Information Management》2019

The purpose of this paper is to examine the utilization of the marketing adaptability of branded mobile applications (apps) in order to understand the relationship between consumers and their attachment to branded apps. We develop a model grounded in the purchaser-brand relationship theory of remarketing in order to develop the consumer-brand relationship through mediator brand experience (BE) and moderator digital footprint. A survey was conducted with 421 participants from different regions in India. AMOS 21.0 and SPSS plugin called “Process Analysis System” proposed by Hayes (2013) were used to analyze the hypotheses. The results corroborate the proposed research model. It approves brand association with brand connection for those brands that are easily identifiable. The result also confirms that the comprehensive consumption values are the major influencing factors in the adoption of branded apps. The study enhances the comprehension of the impact of brand connotation on consumer behavior in terms of the usage of various branded apps and the practical and non-useful esteem attached to them.  相似文献   

On activities and affordances for mobile learning     

《Contemporary educational psychology》2020

Across the articles in this special issue, there is a clear and important focus on how people learn through mobility, which allows them to move across contexts as they learn. This commentary considers ways mobile technologies can support learning with a focus on understanding the affordances to of the mobile technologies develop new learning practices that could not be accomplished without this technology. With this in mind, we return to the definition of mobile learning that suggests mobile learning is learning across multiple contexts, through social interaction, using personal electronic devices that can immediately capture information about, or provide information to the user. To explore how to implement this definition in truly powerful ways, we suggest explicitly unpacking this into its four component parts, so that we can explore and discuss the unique affordances of mobile learning: (1) multiple contexts, (2) social interactions, (3) content interactions, and (4), capturing information and providing information to users in real-time. We further suggest a 5th element, which is the synergies among these different dimensions. We conclude with the challenges in doing research in mobile learning environments and the need to understand both how and what people learn in such environments.  相似文献   

Setting the future of digital and social media marketing research: Perspectives and research propositions     

《International Journal of Information Management》2021

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.  相似文献   

A Practical Guide to Scholarly Activity for Health Sciences Librarians     

Terri Gotschall  Shalu Gillum  Nadine Dexter 《Medical reference services quarterly》2020,39(3):220-237

Abstract

This guide to scholarly activities provides early- and mid-career health sciences librarians with a path to immersing in scholarly activities. The four levels walk librarians through increasing stages of scholarship. Early-career librarians will begin at the first level, navigating from discovering mentors and areas of research interest to level two, publishing a resource or book review and finding their first public speaking opportunity. More experienced librarians will find where they are on the path and continue to build their scholarship all the way to conducting and publishing original research and becoming leaders in their field.  相似文献   

唐代秘书省图书出版职能研究     

郭伟玲 《兰台世界》2020,(4):141-144

唐代秘书省作为中央图籍机构,在前雕版印刷时代承担起部分国家出版职能,主要表现在图书发行、图书复制、出版管理等方面,本文通过梳理秘书省的出版史实,分析唐代国家出版管理观念的主要内容,以唐宋之际出版职能的转移、丰富、提升为落脚点,对比分析唐代秘书省出版职能的历史局限性。  相似文献   

When digitalized customers meet digitalized services: A digitalized social cognitive perspective of omnichannel service usage     

《International Journal of Information Management》2020

With the prevalence of digital technologies, various services have grown digitalized. Specific to the marketing section, multichannel has been gradually replaced by omnichannel, which aims to integrate all the physical and digital channels tightly. Although omnichannel has received considerable attention, there is still a dearth of research that theorizes the multi-faceted impacts of digitalization on omnichannel. This study thus extends social cognitive theory (SCT) to the digitalized context and contextualizes the digitalized customer and digitalized environment as mobile identity and channel integration quality, respectively. Moreover, based on the self-regulation process of human agency, we incorporate omnichannel self-efficacy, satisfaction, and habit as the agentic factors to interpret a customer’s conscious (ability and expectancy beliefs) and unconscious (automatic behavioral tendency) decision-making under the omnichannel setting. Through an online survey of 401 omnichannel customers, we find support for all the proposed hypotheses. Implications and limitations of this study are further discussed.  相似文献   

Are quiz-games an effective revision tool in Anatomical Sciences for Higher Education and what do students think of them?     

Kate Wilkinson  George Dafoulas  Hemda Garelick  Christian Huyck 《British journal of educational technology : journal of the Council for Educational Technology》2020,51(3):761-777

  相似文献   

人文社科专著众筹OA出版发展现状和思考——以Open Book Publishers和Knowledge Unlatched为例     

徐志玮 《图书情报工作》2021,64(22):77-84

[目的/意义] 梳理人文社科专著众筹OA出版的发展现状，分析具有公益性特点的OA出版物和具有商业性特点的众筹出版所引起的冲突，以期对学术专著众筹出版提出有价值的思考。[方法/过程] 从发起者、投资者和众筹平台3个基本要素梳理Open Book Publishers和Knowledge Unlatched的众筹模式，比较异同点，探讨两者在竞争中引起的问题。[结果/结论] 目前，欧美国家的学术专著众筹出版分为高校、众筹商和OA出版社3种模式。Knowledge Unlatched是期望通过对图书馆的优质服务获得收益的众筹商，Open Book Publishers是借助网络开展众筹出版的OA出版社，两者属于商业化大型公司和非营利性OA出版社的竞争关系，在OA出版物的商业化开发、财务公开透明、垄断性的销售模式和审核制度方面值得高度关注。  相似文献   

出版业供应链中的信息共享研究     

张美娟 《情报科学》2007,25(12):1854-1858

信息技术的飞速发展和普及运用使人们及时准确传递信息成为可能，目前影响供应链信息共享因素往往源于非技术方面的主观认知、行为和制度。本文从供应链信息共享的主体和客体、实施可能存在的负面影响与由此可能导致的博弈行为，及其模式选择和激励机制三个方面对目前我国出版企业供应链上的信息共享进行了具体研讨。  相似文献