Examining Minor League Baseball Spectator Nostalgia: A Neuroscience Perspective     

《Sport Management Review》2020,23(5):824-837

The purpose of this study was to explore nostalgia’s effect on MiLB spectators’ psychological, emotional, and behavioral responses. Mobile encephalography (EEG) headsets were used to monitor attendees’ neurological responses that may be indicative of nostalgia, while an ecological momentary assessment (EMA) permitted the capturing of spectators’ self-reported nostalgic levels. This approach allowed participants’ mental scores to be analyzed in relationship to their nostalgic occurrences. Brainwave frequencies emblematic of inward attention and arousal were significantly related with the number of instances spectators reported feeling nostalgic, which denote mental dispositions prevalent among attendees more prone to nostalgia. Moreover, PROCESS macro regression highlighted nostalgia’s ability to influence spectators’ behavioral intentions. Results also revealed environmental stimuli originating from sight, sound, and sociability to be especially prominent in triggering nostalgia. Overall, the study’s findings reveal unique characteristics present in baseball that render both immediate and enduring effects.  相似文献   

法治视角下我国运动员参赛资格管理的改革与创新     

王家宏  辜德宏 《成都体育学院学报》2020,(2):11-19

文章运用文献资料法对我国运动员参赛资格存在的典型问题及特点、运动员参赛资格改革的困境进行了分析,在此基础上借鉴权利保障、公平竞争、程序正义原则,提出了我国运动员参赛资格管理改革的几点建议。研究认为:我国运动员参赛资格存在的典型问题为,尖子运动员无法获得参赛资格、运动员的竞争优势被蓄意改变、运动员参赛行为遭受人为干扰;其特点主要表现为,问题主要集中发生在我国的传统优势项目,运动员处于弱势被支配地位,运动员较难争取应得权益。改革的困境主要在于,管理机构设置方面,选拔主体与审批主体同构,权力缺乏制约;管理理念方面,国家利益或集体利益高于一切,个人利益有时成为牺牲品;管理流程方面,自由裁量空间大,选拔程序尚待规范;管理手段方面,监督和约束手段相对单一,管理亟需优化。研究建议:逐步做实项目协会和奥委会,体育行政部门负责监督、审计和政治审查;严禁参赛资格的利益交换,以法治代人治,保障运动员的合理权益;建构规范的管理流程,明晰选拔标准、程序及选拔主体权限,提升管理效能;完善内部救济机制,司法适度介入,提升运动员参赛资格的权利保障和救济水平。  相似文献   

基于ICWGT和灰色关联分析法的起重机安全评价     

肖汉斌  熊楚宸  祝锋  刘敏 《上海海事大学学报》2020,41(2):117-122

针对目前起重机安全评价过于依赖主观权重且忽视起重机安全状态变化趋势的问题，建立基于改进博弈论组合赋权法（improved combination weighting method of game theory，ICWGT）和灰色关联分析法的起重机安全评价体系。在该评价体系中，收集样本数据以确定评价值，构建评价等级空间来计算起重机行为特征序列与标准行为特征序列的关联系数。运用ICWGT在层次分析法和信息熵 未确知测度理论确定的主、客观权重中寻找平衡。充分考虑专家经验和样本数据，确定优化权重以改善关联系数的分配问题，从而获取起重机灰色关联度评价值和安全等级，旨在对起重机安全状态变化趋势进行更加准确的定量描述和定性分析。实例分析验证了该评价体系的有效性。  相似文献   

面向新生的“微视频+代入式体验”信息素养教育研究     

洪跃 《图书情报工作》2019,63(20):88-95

[目的/意义]基于建构主义学习理论，借鉴翻转课堂先进理念，以提高个人信息素养能力的初学者为主要教育研究对象，调研分析其个性特征、信息行为和教育方式偏好。[方法/过程]通过调研分析，总结教育方式与学生需求之间的矛盾成因，提出面向新生的"微视频+代入式体验"信息素养教育创新模式，着重分析模式特点、构建策略和实施方案，并提出可行性组织策略。[结果/结论]"微视频+代入式体验"信息素养教育新模式，综合运用微视频所特有的视觉冲击力，克服教师语言抽象化的不足，同时通过代入式情境体验，完成知识吸收内化、高层次思维认知，有效提升学生的信息素养综合能力。  相似文献   

基于游戏化学习的科技馆展示艺术设计探讨     

胡毓轩 《科教导刊》2020,(1):117-118

随着游戏化学习这种新型学习方式的出现与广泛应用,科技馆为了紧随时代的发展脚步开始积极引入各种科普游戏。本文从当前开发的具备学习和教育功能游戏展示角度出发,探究这类游戏对场馆和硬件设施的要求,落实科技馆展示艺术设计工作,从而为关注这一话题的人们提供参考。  相似文献   

Student success pocket-graphic: a mountain of data transformed     

Karen Briere  Kelly Drifmeyer 《Public Services Quarterly》2020,16(1):48-58

Abstract

How does a small community college library, without marketing experience or budget, advocate for its value to a campus community and its administrators? We did so by creating an engaging, bright, and easy-to-read “pocket-graphic.” In this column, we reflect on the process of shaping a multi-use product out of a mountain of data. Through research in design practices, field observations of popular information tools, and an uncomfortable step into braggadocio, we learned to articulate the successes of our library. Our “pocket-graphic” told our story, yes – but it also provoked surprise, questions (“you really have all that?”) and delight in the lesser known successes (“you really DO all that!”). In the process, we connected our students more deeply to helpful services and resources, faculty to supportive instruction, and positively changed the tone of conversation with all our stakeholders. By turning data points into selling points, we found insights and a focus that moved our own development forward, helping ourselves to define improved priorities for advancing our critical role in student success.  相似文献   

Segmenting the audience of a cause-related marketing viral campaign     

《International Journal of Information Management》2021

This paper analyses the attitudinal effect of a cause-related marketing campaign which becomes viral through social networks. This attitudinal response is observed in three Internet user segments with different affinity levels: i) strong (familiar with the sponsoring brand and the promoted cause); ii) intermediate (familiar with the brand or the cause); and iii) weak (without previous experiences of either the brand or the social cause). To develop our experiment, 360 Internet surfers agree to participate. Their attitudes were measured before and after the showing of a viral spot in which a pet food brand encourages pet adoption. Our results show that a viral campaign works perfectly for the strong-affinity segment and adequately for the week affinity segment. On the contrary, this viral campaign leaves the intermediate-affinity segment indifferent.  相似文献   

传播的游戏理论视角下 新浪微博俄罗斯世界杯传播效果分析          下载免费PDF全文

陈肖鹏 《河北体育学院学报》2019,33(3):33-38

使用“传播的游戏理论”，对新浪微博俄罗斯世界杯传播效果进行分析，并对新媒体用户的需求进行探讨。研究认为，世界杯传播是一场盈余时代的足球“游戏”，满足用户对愉悦、趣味的需求和对游戏的需求是新媒体未来发展的一种趋势；新浪微博俄罗斯世界杯期间，体现主观、个性的“选择性会聚”让用户在“游戏”过程中促进了“自我”的发展；只为享受足球魅力的非功利性传播为用户提供了一个宽松的“游戏”环境；利用微博话题、短视频、直播等新媒体技术传播乐趣，用户从“游戏”中收获了愉悦。对于传播效果的研究立足受众的个性特征和主观心态，注重体现个体主观能动意识，对把握未来新媒体传播发展和趋势具有启示意义。  相似文献   

Setting the future of digital and social media marketing research: Perspectives and research propositions     

《International Journal of Information Management》2021

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.  相似文献   

基于博弈理论数学模型的人才培养策略解析     

舒译苇 《成才之路》2020,(3):88-89

经济和社会的高速发展使得人力资源竞争逐渐成为国际竞争的核心,特别是高素质人才的培养已经成为制约我国经济持续发展的关键。文章根据博弈论的基本概念和研究思路,用纳什非合作博弈理论数学模型解析人才培养策略。  相似文献