高校图书馆中华传统文化立体阅读推广探究——以北京师范大学图书馆“二十四节气”阅读推广为例     

孙媛媛  张玲  于静  张珅 《图书情报工作》2020,64(9):57-64

[目的/意义] 以北京师范大学图书馆"二十四节气"传统文化立体阅读推广为例，探讨基于中华传统文化的高校图书馆立体阅读推广模式。[方法/过程] 论述高校图书馆开展中华传统文化阅读推广的意义及采用立体阅读模式的必要性，从活动准备、活动内容和特点、活动效果评价三方面阐述北京师范大学图书馆"二十四节气"传统文化阅读推广工作。[结果/结论] 提出高校图书馆以立体阅读模式开展中华传统文化阅读推广的策略。  相似文献   

Examining Minor League Baseball Spectator Nostalgia: A Neuroscience Perspective     

《Sport Management Review》2020,23(5):824-837

The purpose of this study was to explore nostalgia’s effect on MiLB spectators’ psychological, emotional, and behavioral responses. Mobile encephalography (EEG) headsets were used to monitor attendees’ neurological responses that may be indicative of nostalgia, while an ecological momentary assessment (EMA) permitted the capturing of spectators’ self-reported nostalgic levels. This approach allowed participants’ mental scores to be analyzed in relationship to their nostalgic occurrences. Brainwave frequencies emblematic of inward attention and arousal were significantly related with the number of instances spectators reported feeling nostalgic, which denote mental dispositions prevalent among attendees more prone to nostalgia. Moreover, PROCESS macro regression highlighted nostalgia’s ability to influence spectators’ behavioral intentions. Results also revealed environmental stimuli originating from sight, sound, and sociability to be especially prominent in triggering nostalgia. Overall, the study’s findings reveal unique characteristics present in baseball that render both immediate and enduring effects.  相似文献   

Application of network meta-analysis in the field of physical activity and health promotion     

Xiwen Su  Daniel J. McDonough  Haitao Chu  Minghui Quan  Zan Gao 《运动与健康科学(英文)》2020,9(6):511-520

Continued advancement in the field of physical activity and health promotion relies heavily on the synthesis of rigorous scientific evidence. As such, systematic reviews and meta-analyses of randomized controlled trials have led to a better understanding of which intervention strategies are superior (i.e., produce the greatest effects) in physical activity-based health behavior change interventions. Indeed, standard meta-analytic approaches have allowed researchers in the field to synthesize relevant experimental evidence using pairwise procedures that produce reliable estimates of the homogeneity, magnitude, and potential biases in the observed effects. However, pairwise meta-analytic procedures are only capable to discerning differences in effects between a select intervention strategy and a select comparison or control condition. In order to maximize the impact of physical activity interventions on health-related outcomes, it is necessary to establish evidence concerning the comparative efficacy of all relevant physical activity intervention strategies. The development of network meta-analysis (NMA)—most commonly used in medical-based clinical trials—has allowed for the quantification of indirect comparisons, even in the absence of direct, head-to-head trials. Thus, it stands to reason that NMA can be applied in physical activity and health promotion research to identify the best intervention strategies. Given that this analysis technique is novel and largely unexplored in the field of physical activity and health promotion, care must be taken in its application to ensure reliable estimates and discernment of the effect sizes among interventions. Therefore, the purpose of this review is to comment on the potential application and importance of NMA in the field of physical activity and health promotion, describe how to properly and effectively apply this technique, and suggest important considerations for its appropriate application in this field. In this paper, overviews of the foundations of NMA and commonly used approaches for conducting NMA are provided, followed by assumptions related to NMA, opportunities and challenges in NMA, and a step-by-step example of developing and conducting an NMA.  相似文献   

欧洲阅读联盟(EURead)推广阅读活动与启示     

吴汉华  倪弘 《图书情报工作》2019,63(13):114-121

[目的/意义]欧洲阅读联盟是欧洲社会力量开展阅读活动的母平台，联盟成员所开展的阅读活动既有差异，也有共性，社会影响力大。通过对欧洲阅读联盟成员所办阅读活动及其规律的分析，可为我国公共图书馆主导与开展阅读活动提供借鉴。[方法/过程]概述欧洲阅读联盟，对其成员类型进行解析，并对每一成员的阅读项目进行共性分析，凝练出阅读活动的经验及规律。[结果/结论]我国应建立多级阅读推广力量，建立政府购买阅读服务长效机制，开放图书馆的阅读活动空间，提升阅读活动频率，开发多样化、差异化的阅读活动。  相似文献   

土司体育文化在永顺县中小学推广现状的调查与分析——以土家族摆手舞为例     

向依依  郑军 《体育科技文献通报》2020,(2):24-26

为促进土司体育文化更好的开展,扩展土家摆手舞的开展范围和提高摆手舞的质量,促进土司体育的发展,提高学生身体素质和文化修养。本文采用文献资料法、问卷调查法、座谈访问法、逻辑分析法,对永顺县中小学土家摆手舞开展的现状进行调查与分析。结果认为,永顺县中小学摆手舞存在学生学习兴趣不高、对摆手舞认知不足的现象,学校也因为资金受限,体育教学场地存在教学用面积不足及地面不平整状况,多数老师靠自学和其他老师所教学习的摆手舞,体育教师认为师资分配不合理现象存在,并且多数学生认为体育教师教学动作不够规范,直接影响了摆手舞在中小学的发展。  相似文献   

Student success pocket-graphic: a mountain of data transformed     

Karen Briere  Kelly Drifmeyer 《Public Services Quarterly》2020,16(1):48-58

Abstract

How does a small community college library, without marketing experience or budget, advocate for its value to a campus community and its administrators? We did so by creating an engaging, bright, and easy-to-read “pocket-graphic.” In this column, we reflect on the process of shaping a multi-use product out of a mountain of data. Through research in design practices, field observations of popular information tools, and an uncomfortable step into braggadocio, we learned to articulate the successes of our library. Our “pocket-graphic” told our story, yes – but it also provoked surprise, questions (“you really have all that?”) and delight in the lesser known successes (“you really DO all that!”). In the process, we connected our students more deeply to helpful services and resources, faculty to supportive instruction, and positively changed the tone of conversation with all our stakeholders. By turning data points into selling points, we found insights and a focus that moved our own development forward, helping ourselves to define improved priorities for advancing our critical role in student success.  相似文献   

Segmenting the audience of a cause-related marketing viral campaign     

《International Journal of Information Management》2021

This paper analyses the attitudinal effect of a cause-related marketing campaign which becomes viral through social networks. This attitudinal response is observed in three Internet user segments with different affinity levels: i) strong (familiar with the sponsoring brand and the promoted cause); ii) intermediate (familiar with the brand or the cause); and iii) weak (without previous experiences of either the brand or the social cause). To develop our experiment, 360 Internet surfers agree to participate. Their attitudes were measured before and after the showing of a viral spot in which a pet food brand encourages pet adoption. Our results show that a viral campaign works perfectly for the strong-affinity segment and adequately for the week affinity segment. On the contrary, this viral campaign leaves the intermediate-affinity segment indifferent.  相似文献   

体育产业促进就业:域外经验与本土启示     

朱凯迪  鲍明晓 《武汉体育学院学报》2019,53(11):10-15

就业是民生之本、安国之策。体育产业作为国家积极培育的新经济增长点和支柱性产业，不仅要在促进国民经济发展中有所建树，也应在促民生、稳就业方面积极作为。从文本分析入手，阐释和总结了发达国家体育产业就业的概况和共性经验。研究表明：发达国家体育产业主要通过促进产业成长释放更多就业岗位、响应社会需求扩充热门体育职业、利用赛事关照弱势群体锻造劳力、扶持中小企业提升就业吸纳水平等措施扩大了就业渠道，带动了社会就业。最后以此为关照，启发体育产业促进就业的本土实践新思路。  相似文献   

Setting the future of digital and social media marketing research: Perspectives and research propositions     

《International Journal of Information Management》2021

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.  相似文献   

篮球教学中学生观察学习能力的提升研究     

张峻玮 《体育科技文献通报》2020,(6):108-109,160,165

为了深入探讨提高学生在篮球教学中的观察学习能力,本论文主要通过文献资料法,对观察学习的分类及其过程进行阐述,分析了观察学习与相关学习的区别。并对学员观察学习的对象及其特点进行了分析,最后根据观察学习理论与学生身心特点给出了相关建议。  相似文献