Examining Minor League Baseball Spectator Nostalgia: A Neuroscience Perspective     

《Sport Management Review》2020,23(5):824-837

The purpose of this study was to explore nostalgia’s effect on MiLB spectators’ psychological, emotional, and behavioral responses. Mobile encephalography (EEG) headsets were used to monitor attendees’ neurological responses that may be indicative of nostalgia, while an ecological momentary assessment (EMA) permitted the capturing of spectators’ self-reported nostalgic levels. This approach allowed participants’ mental scores to be analyzed in relationship to their nostalgic occurrences. Brainwave frequencies emblematic of inward attention and arousal were significantly related with the number of instances spectators reported feeling nostalgic, which denote mental dispositions prevalent among attendees more prone to nostalgia. Moreover, PROCESS macro regression highlighted nostalgia’s ability to influence spectators’ behavioral intentions. Results also revealed environmental stimuli originating from sight, sound, and sociability to be especially prominent in triggering nostalgia. Overall, the study’s findings reveal unique characteristics present in baseball that render both immediate and enduring effects.  相似文献   

我国体育产业发展与国民经济增长关系的实证研究     

李国  孙庆祝 《武汉体育学院学报》2019,53(1):43

运用文献资料、数理统计、VAR模型等方法，基于2005-2015年国民经济与体育产业发展统计指标数据，通过协整检验、向量误差模型、格兰杰因果检验、脉冲响应函数与方差分解等，对我国体育产业发展与国民经济增长之间的关系进行实证分析。研究结果为：（1）协整检验与向量误差模型分析显示，体育产业增加值与国民经济发展之间存在正相关长期协整关系，这种均衡关系具有反向修正机制，当均衡关系发生波动时，当期以-1.744 073倍的力度对前一期偏离状态进行调整，将其拉回到长期均衡状态；（2）格兰杰因果检验显示，体育产业发展是国民经济增长的Granger原因，但国民经济增长不是体育产业发展的Granger原因；（3）脉冲响应函数显示，国民经济波动对其自身发展与体育产业发展均产生负效应，体育产业对于自身冲击的脉冲响应呈正相关趋势，并且能够迅速促进国民经济发展。（4）方差分解显示，国民经济在其自身发展与体育产业发展中的作用呈逐渐增大之势，体育产业的影响则呈逐渐减小之势。最后，提出了"识别均衡关系：促进国民经济与体育产业互惠共生发展"、"衡量脉冲响应：降低国民经济与体育产业均衡发展负效应"、"重视方差分解：权衡国民经济与体育产业影响因素相对性"、"完善政策法规：优化国民经济与体育产业均衡发展制度环境"等促进国民经济与体育产业均衡发展的现实路径。  相似文献   

Student success pocket-graphic: a mountain of data transformed     

Karen Briere  Kelly Drifmeyer 《Public Services Quarterly》2020,16(1):48-58

Abstract

How does a small community college library, without marketing experience or budget, advocate for its value to a campus community and its administrators? We did so by creating an engaging, bright, and easy-to-read “pocket-graphic.” In this column, we reflect on the process of shaping a multi-use product out of a mountain of data. Through research in design practices, field observations of popular information tools, and an uncomfortable step into braggadocio, we learned to articulate the successes of our library. Our “pocket-graphic” told our story, yes – but it also provoked surprise, questions (“you really have all that?”) and delight in the lesser known successes (“you really DO all that!”). In the process, we connected our students more deeply to helpful services and resources, faculty to supportive instruction, and positively changed the tone of conversation with all our stakeholders. By turning data points into selling points, we found insights and a focus that moved our own development forward, helping ourselves to define improved priorities for advancing our critical role in student success.  相似文献   

Segmenting the audience of a cause-related marketing viral campaign     

《International Journal of Information Management》2021

This paper analyses the attitudinal effect of a cause-related marketing campaign which becomes viral through social networks. This attitudinal response is observed in three Internet user segments with different affinity levels: i) strong (familiar with the sponsoring brand and the promoted cause); ii) intermediate (familiar with the brand or the cause); and iii) weak (without previous experiences of either the brand or the social cause). To develop our experiment, 360 Internet surfers agree to participate. Their attitudes were measured before and after the showing of a viral spot in which a pet food brand encourages pet adoption. Our results show that a viral campaign works perfectly for the strong-affinity segment and adequately for the week affinity segment. On the contrary, this viral campaign leaves the intermediate-affinity segment indifferent.  相似文献   

Selecting an open innovation community as an alliance partner: Looking for healthy communities and ecosystems     

《Research Policy》2019,48(8):103766

Organizations build strategic alliances with other firms with the intent of tapping into partners’ resources and capturing long-term value from these relationships. Such partnerships are typically governed by contractual or equity arrangements with clear mutual obligations. More recently, however, organizations have begun to seek strategic partnerships with open innovation communities, which are novel digitally enabled forms of organizing, and where contractual commitments are not possible. Thus, selecting the right open innovation community as an alliance partner becomes a more complex decision. We follow how the organizational decision makers, in two technology firms that were pioneers of forming strategic alliances with open innovation communities, developed metrics around making such decisions. We build upon Shah and Swaminathan’s (2008) contingency model of alliance partner selection and consider how it applies to the case of partnering with open innovation communities. This framework was useful in to frame our findings, yet our work recognizes and builds upon two key differences: 1) the evaluation metrics used in selecting an open innovation community were more focused on value creation than value capture; and 2) open ecosystem considerations, and not just partner-specific metrics, featured prominently in this type of alliance partner evaluation. We develop the notions of community and ecosystem health to refer to these new metrics.  相似文献   

公共图书馆服务供给政社合作关系研究     

李杨 《图书情报工作》2019,63(7):30-37

[目的/意义]在当前政府职能转变的背景下，政府与社会组织合作提供公共图书馆服务是公共图书馆管理体制改革的有效措施，也是公共图书馆事业发展的重要趋势。研究政府与社会组织的合作关系，不仅能够丰富相关理论成果，而且能为公共图书馆服务供给政社合作的发展提供参考。[目的/意义]通过文献调研、网络调研与实地调研相结合，论述公共图书馆服务供给政社合作关系的概念及特征，对公共图书馆服务供给政社合作关系中各主体的角色、政社合作关系的成因、政社合作关系的类型及形成过程进行深入分析。在此基础之上，提出公共图书馆服务供给政社合作关系可持续发展的对策。[结果/结论]良好合作关系的建立需要端正合作动机，完善合作制度，规范合作行为。  相似文献   

外部网络关系对企业双元创新的影响——基于知识视角的分析     

庞娟  靳书默 《科技管理研究》2019,39(11)

外部网络关系对企业双元创新的影响结果存在较大争议,企业维持何种状态的外部网络关系会促进双元创新,影响机理中知识吸收能力起到怎样的作用,这是亟需研究的问题。对387家企业为样本进行问卷调查,运用结构方程模型法,以知识获取能力和知识实现能力为双重中介,探析外部网络关系对企业双元创新的影响。研究结果表明：外部网络关系不同维度对双元创新具有差异化影响；网络关系强度和网络关系密度的提高以及网络关系深度的适度降低有利于渐进性创新,网络关系深度和网络关系密度的提高以及网络关系强度的适度降低更有利于突破性创新；知识吸收能力在外部网络关系对双元创新的影响中发挥部分中介作用。  相似文献   

博物馆通过协同发展成功应对挑战          下载免费PDF全文

比约恩·斯坦费斯 《自然科学博物馆研究》2018,(2):66-73

关于博物馆通过协同发展应对挑战的本项研究,将以当前博物馆面对的全球化趋势为切入点,并对“全球博物馆社区”这个概念进行解释。在此基础上,提出支持博物馆协同发展的7P营销策略:Promotion(推广),People(人),Product(产品),Process(过程),Politics(政治),Place(地方),Price & Accessibility(价格与可行性)。  相似文献   

A mechanism of mutually beneficial relationships between employees and consumers: A dyadic analysis of employee–consumer interaction     

Kyungyeol Kim  Kevin K. Byon 《Sport Management Review》2018,21(5):582-595

Although sport management researchers concur with one another regarding the significance of interaction between employees and consumers in shaping the consumers’ attitudes and behaviors, the vast majority of previous studies are largely isolated such that they take assessment exclusively from one side of the dyad—either employees or consumers. The authors seek to advance the current body of knowledge by utilizing a dyadic method that includes judgments provided by employees as well as one of each employee’s consumers in a high-contact sport service context (i.e., multi-purpose fitness centers). As such, the authors investigate how employee citizenship behavior and deviance behavior influence consumer citizenship behavior and participative behavior through consumers’ perceived service quality and satisfaction with employees. The results indicated that employee citizenship behavior positively and deviance behavior negatively shaped consumers’ perceptions of service quality, whereas the negative moderating effect of employee deviance behavior between employee citizenship behavior and service quality was not supported. Satisfaction with employees significantly mediated the relationship between service quality and consumer citizenship behavior but not between service quality and consumer participative behavior. Theoretical, methodological, and practical implications derived from this study are discussed.  相似文献   

Setting the future of digital and social media marketing research: Perspectives and research propositions     

《International Journal of Information Management》2021

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.  相似文献