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Unlike other types of virtual communities, individuals participate in online stock message boards for their material needs rather than non-material needs (e.g., sense of belonging). They may seek and read others’ opinions to make better investment performances. The value of information in online stock message boards may vary from person to person according to their past investment experiences. However, little is known regarding how their past investment performance influences the value of others’ opinions. Therefore, our study investigates how individuals process others’ opinions on stock message boards for their investment decisions when they have different levels of past investment performance. We proposed the unique research model with two paths consisting of both online stock message board factors and individual factors to determine continuous use of online stock message boards. We conducted SEM analysis with 452 questionnaire data. The results, first, showed that message boards factors (e.g., satisfaction using others’ opinions) have a positive impact on continuous intention to use while their own satisfaction with past investment activities has a negative impact on continuous intention to use. In addition, we believe that this is one of the few papers to examine the moderating role of self-attribution bias on the effects of stock investment performance. Our results indicated that investors with strong self-attribution bias lower the usefulness of opinions when losing money while they increased confidence in their investment-related abilities when achieving a profit from investment. This study will help to support and extend the theory of IS continuance model while providing practical insights for online stock message board managers by suggesting ways to vitalize online stock message boards. 相似文献
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农民数字化贫困自我归因分析及启示 总被引：4，自引：4，他引：0
本文通过对安徽东至县、甘肃天祝县和天津静海县农村数字化贫困田野研究的访谈文本数据进行扎根理论研究,归纳出中国农村居民数字化贫困的常见归因类型:数字化能力、数字化努力、数字化情境和社会支持。数字化能力的缺失归纳为四种情况:数字化生理能力、数字化经济能力、数字化心理能力和数字化素养的缺失,这四种能力的缺失组合起来形成了数字化能力贫困的不同情形。数字化努力包含投入到数字化行为中的时间及基于此积累的使用经验。数字化情境是数字化贫困个体所处的信息基础设施、社会规范(风俗习惯、道德规范及传统认知)和运气。社会支持是数字化贫困个体从社会关系和社会机构中获得的物质支持与情感支持。本文构建了农村居民数字化脱贫动态模型,并有针对性地提出数字化脱贫策略。图1。表5。参考文献30。 相似文献
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