Student success pocket-graphic: a mountain of data transformed     

Karen Briere  Kelly Drifmeyer 《Public Services Quarterly》2020,16(1):48-58

Abstract

How does a small community college library, without marketing experience or budget, advocate for its value to a campus community and its administrators? We did so by creating an engaging, bright, and easy-to-read “pocket-graphic.” In this column, we reflect on the process of shaping a multi-use product out of a mountain of data. Through research in design practices, field observations of popular information tools, and an uncomfortable step into braggadocio, we learned to articulate the successes of our library. Our “pocket-graphic” told our story, yes – but it also provoked surprise, questions (“you really have all that?”) and delight in the lesser known successes (“you really DO all that!”). In the process, we connected our students more deeply to helpful services and resources, faculty to supportive instruction, and positively changed the tone of conversation with all our stakeholders. By turning data points into selling points, we found insights and a focus that moved our own development forward, helping ourselves to define improved priorities for advancing our critical role in student success.  相似文献   

全媒体视域下科普期刊用户类别化运营机制探索     

闫伟娜 《中国科技期刊研究》2018,29(7):745-751

【目的】 探索全媒体视野下我国科普期刊用户的互联网运营机制，为科普期刊全媒体转型提供可行策略。【方法】 运用案例研究和综合分析相结合的方法，从科普期刊全媒体转型的现实问题入手，以用户生态化构建与运营视角，综合运用杠杆化与数据化思维手段，探索科普期刊全媒体转型过程中的用户类别化运营机制。【结果】 全媒体视野下科普期刊用户运营应强调杠杆化思维、数据化思维和生态化思维，并将全媒体生态圈的用户细分为核心用户、活跃用户、典型用户和普通用户，依据用户特点进行有针对性的类别化运营，以实现用户价值的最大化。【结论】 全媒体视域下科普期刊应建立用户驱动与运营意识，并对全媒体用户进行精细化管理与维护，激发用户能动性，助力科普期刊全媒体运营。  相似文献   

美国体育小镇的运行机制及其对中国的启示     

王峰  郑国华  陈宁 《武汉体育学院学报》2019,53(4):26-33

体育是美国人生活中不可或缺的一部分，发达的体育文化为美国小镇体育的繁荣奠定了基础。研究以美国体育小镇为对象，运用文献资料、实地考察、逻辑分析及ArcGIS地理信息绘图等方法和技术对美国体育小镇进行了研究。结果表明：美国体育小镇的布局属非均匀化发展，存在东强西弱，南强北弱的特点且表现出"马太效应"。进而从社会学的角度分析了美国体育小镇运行的外部环境和内在动力机制，并以典型案例对体育小镇运行特点进行了剖析。建议我国体育小镇的建设应从目标引领、政策驱动、环境支持、形成正反馈循环和塑造灵魂等方面思考以推动体育小镇的建设。  相似文献   

高成长高科技企业资金运营特征——基于沪深股市上市公司样本数据     

李红松  熊莉 《科技管理研究》2018,(6)

以沪深上市公司为选样框、运用LOGIT模型的分析结果表明,资金周转效率、负债及杠杆经营对于决定高科技企业高成长具有显著影响,而资金运营效益、资金回笼及其他资金运营方面影响并不明显,上述特征对于制定和实施高科技企业的快速成长战略具有重要的启示意义。  相似文献   

Examining Minor League Baseball Spectator Nostalgia: A Neuroscience Perspective     

《Sport Management Review》2020,23(5):824-837

The purpose of this study was to explore nostalgia’s effect on MiLB spectators’ psychological, emotional, and behavioral responses. Mobile encephalography (EEG) headsets were used to monitor attendees’ neurological responses that may be indicative of nostalgia, while an ecological momentary assessment (EMA) permitted the capturing of spectators’ self-reported nostalgic levels. This approach allowed participants’ mental scores to be analyzed in relationship to their nostalgic occurrences. Brainwave frequencies emblematic of inward attention and arousal were significantly related with the number of instances spectators reported feeling nostalgic, which denote mental dispositions prevalent among attendees more prone to nostalgia. Moreover, PROCESS macro regression highlighted nostalgia’s ability to influence spectators’ behavioral intentions. Results also revealed environmental stimuli originating from sight, sound, and sociability to be especially prominent in triggering nostalgia. Overall, the study’s findings reveal unique characteristics present in baseball that render both immediate and enduring effects.  相似文献   

“区块链+体育”的应用场域及其运营保障     

杨麟  阿英嘎 《体育学研究》2020,(1):27-32

区块链技术思路与实施手段为新技术革新和产业变革提供了创新动能,其在体育领域的应用场域、实施路径正逐渐明晰,在此基础上,"区块链+体育"的运营策略将成为业界聚焦的关键节点。运用文献资料法、专家访谈法和综合分析法,简要回顾了区块链技术在体育领域应用的重要意义和基本方向,明晰了"区块链+体育"的应用场域及目标,在此基础上,进一步阐释了体育领域应用区块链技术的运营手段与保障策略,为体育产业高质量发展并最终成长为国民经济支柱性产业提供新动能、奠定新基础。  相似文献   

集装化危险品物流作业风险因素识别与评价     

何景师  张智勇 《上海海事大学学报》2020,41(4):62-69

为识别与评价集装化危险品物流作业的风险因素，通过鱼骨图分析法构建风险因素评价指标体系。以风险发生的概率和后果为决策变量建立基于熵权 层次分析法（analytic hierarchy process, AHP）约束的数据包络分析(data envelopment analysis, DEA)法的风险评价模型。利用熵权 AHP解决传统DEA法的权重无限性问题，利用DEA法求解风险极大、极小值并对风险因素进行评价与排序。研究发现，人员风险、包装风险达到风险极大值，集装箱风险达到风险极小值。研究得到各风险因素决策单元的风险降低比例，并根据风险因素的特点提出集装化危险品物流作业风险管理的建议。结果表明了该评价模型的适用性和评价方法的科学性。  相似文献   

动态能力、双元学习与新产品开发绩效          下载免费PDF全文

弋亚群  谷盟  刘怡  马瑞 《科研管理》2018,39(1):74-82

基于动态能力和组织学习理论，本文以双元学习为调节变量，构建了技术能力、营销能力影响新产品开发绩效的理论模型，并提出相应假设。213家中国企业的实证结果表明，技术能力、营销能力与新产品开发绩效的关系因学习方式的不同而有所差异。而且，双元学习平衡对于技术能力和营销能力的效用具有相反的调节作用。  相似文献   

Triggering effects of mobile video marketing in nature tourism: Media richness perspective     

Ari Alamäki  Juho Pesonen  Amir Dirin 《Information processing & management》2019,56(3):756-770

The aim of this study was to investigate videos as potential triggers of behavior. Therefore, we applied the theories of triggers and media richness to learn about the triggering efficiency of mobile marketing videos on participants’ behavioral intentions. The experiment involved three distinct test groups, each comprising 41 student participants. From the perspective of media richness theory, we observed that the different kinds of videos had quite similar effects in terms of triggering behavioral changes. However, the mechanisms explaining why triggers were present differed for each video. Further, the results reveal that the consumer's position in the information search process was the most significant reason for the triggering of any kind of effect. In addition, the instructionally designed videos were able to exert an affective triggering effect: the more participants liked the video, the more it affected their participation intention and recall scores. This study extends the media richness research by demonstrating that the effects of media richness can vary within technically similar videos, as they form different logical connections among non-verbal visual cues related to a video's storyline.  相似文献   

采编系统数据辅助办刊决策分析     

任艳青  王雪峰  翁彦琴 《中国科技期刊研究》2018,29(12):1229-1233

【目的】 将科技期刊采编过程中产生的数据反馈于办刊的决策过程中，使期刊出版和管理成为闭环，促进期刊质量和影响力的提高。【方法】 通过深入分析采编系统中存在的收发稿件数据和评审数据，挖掘数据映射出的实际问题。【结果】 对采编系统中数据的分析和深入挖掘，有助于进一步优化期刊的收稿方向，合理地统筹安排刊期与专刊组织频次，提高期刊同行评议的效率，通过挖掘核心作者与机构，可有目标、有针对性地做好期刊的宣传推广。【结论】 采编系统的数据为办刊决策提供了量化的数据支撑，对相关数据的深入分析和挖掘，有助于明确期刊的办刊思路和方向，对办刊具有一定的指导意义。  相似文献