Crowdfunding for Academic Libraries: Indiana Jones Meets Polka     

Sara Bushong  Susannah Cleveland  Christopher Cox 《The Journal of Academic Librarianship》2018,44(2):313-318

Crowdfunding – or creatively presenting a case for funding to like-minded individuals – is becoming an effective development strategy for academic libraries. The crowdfunding projects described offer multiple approaches to consider, from an adventure-themed video to embracing polka music to entice donors to give. Social media, used in conjunction with the web and well-established email communication formed the basis of successful project promotion. Developing a robust communication plan ahead of campaign launch is critical for success. Thanking donors for their transformational gifts and follow up communication describing the impact of their participation six months later raises friends for the library potentially for many years to come. With proper planning, an active and enthusiastic committee and effective donor stewardship, crowdfunding campaigns will help libraries raise funds to support strategic initiatives.  相似文献   

People and productivity. How to help people understand stress and improve motivation     

Charles E. Shields  Joseph P. Yaney  Kae Hentges 《Performance Improvement》1986,25(1):33-34

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Social media and the university decision. Do prospective students really care?     

Alison B. Shields  Adam Peruta 《Journal of Marketing for HIGHER EDUCATION》2019,29(1):67-83

In the world of social media marketing, colleges and universities can benefit from enhanced understanding of how prospective students use social media. Due to the ever-evolving nature of social media use, there are gaps in the current research regarding how students use social media to aid in their matriculation decision-making. Using survey data from current university students across the U.S. (n?=?364) and one-on-one interviews (n?=?12) with students at a small liberal arts college, the authors address conflicting information where students report both using and not using social media to narrow their search and make their matriculation decision. The findings suggest that while students may not report visiting social media sites or may report that social media does not impact their matriculation decision when asked in a survey, in interview settings the vast majority of students reported using social media platforms to learn more about higher education schools under consideration. By exploring which platforms students use and the selection of platforms for specific use cases, the authors provide suggestions and guidelines for social media managers looking to maximize the effectiveness of their social media recruiting strategies and campaigns.  相似文献   

The Politics of Punk: Protest and Revolt from the Streets David A. Ensminger. Rowman & Littlefield, 2016.          下载免费PDF全文

Susannah Cleveland 《Journal of American culture (Malden, Mass. : 2003)》2017,40(4):433-434

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Chemical patents index,a comprehensive and detailed index of the subject matter of specification and claims of United States patents: by Edward Chauncey Worden, 1915–1924, vols. III,IV, V,subject index,F to Z. New York,The Chemical Catalog Company,Inc., Price $25.00 per volume     

T.K. Cleveland 《Journal of The Franklin Institute》1934,217(5):653-654

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The mechanism of homogeneous organic reactions from the physical-chemical standpoint: By Francis Owen Rice,Associate Professor of Chemistry in the Johns Hopkins University. American Chemical Society Monograph Series. 217 pages, 23 × 15 cm., cloth. New York,The Chemical Catalog Company,Inc., 1928. Price, $5.00     

Theodore K. Cleveland 《Journal of The Franklin Institute》1928,205(6):897-898

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Popular errors in meteorology     

Cleveland Abbe 《Journal of The Franklin Institute》1887,123(2):115-128

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Radio-électricité générale; tome I, Étude des Circuits et de la propagation: par R. Mesny. 375 pages,tables, illustrations, 16.5 × 25.5 cms. Paris. Etienne Chiron,Price fifty francs     

T.K. Cleveland 《Journal of The Franklin Institute》1935,220(4):518-519

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Tautomerism: by John William Baker,D.Sc., Ph.D. (Lond.) A.R.C.S., F.I.C., 332 pages,illustrations, 14 × 22 cms. New York,D. Van Nostrand Company,Inc., 1934. Price $9.00     

T.K. Cleveland 《Journal of The Franklin Institute》1935,219(1):119

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Lexique technique Anglais-Francais: par Guy Malgorn,avec la collaboration de M. Desmarets. 254 pages, 14 × 22 cms. Paris,Gauthier-Villars, 1934. Price 25 francs     

T.K. Cleveland 《Journal of The Franklin Institute》1935,220(1):141-142

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