Many choices,one destination: multimodal university brand construction in an urban public transportation system     

Gerardo Blanco Ramírez 《International journal of qualitative studies in education》2016,29(2):186-204

Amidst global competition in higher education, colleges and universities adopt strategies that mimic and adapt business practices. Branding is now a widespread practice in higher education; multimodal advertisement is a manifestation of emerging branding strategies for universities. While the visibility of brands in higher education has grown substantially in recent years, its empirical study has lagged. This article reports on the findings from a study that employed social semiotic and multimodal analysis to explore text and visual rhetoric as brand construction strategies in publicly displayed university advertisements. After analyzing photographs representing advertising campaigns from 16 different universities displayed in an urban public transportation system, I suggest that universities construct their brand identity through messages that emphasize multiple choices and convenience, but construct success primarily according to corporate standards and values.  相似文献   

A response to strategies and tactics through participatory action research in a developmental mathematics course     

German Alonso Moreno  David Rutledge 《Educational Action Research》2018,26(3):420-438

This paper explores the value of participatory action research in a community college developmental mathematics course. The authors used the framework of critical mathematics education in order to understand the critical conversations of students about their learning experiences, and also to help the instructor of the course develop the curriculum that attended to student experiences. The authors also draw on Michel de Certeau’s ideas about strategies and tactics to understand how students responded to their past learning experiences. Data results from the study show that students can gain a better understanding of their own learning and subsequently develop deeper content knowledge when they are more involved in the teaching and learning process. Lastly, the authors conclude that as adult learners grow in their understanding of the learning processes and of the content being presented, participatory action research can play an important role in the entire development of thinking and intellectual engagement.  相似文献   

Gender differences in responding to open-ended problem-solving questions     

Roxana Moreno  Richard E. Mayer 《Learning and individual differences》1999,11(4):849

We reanalyzed data from published studies (Harp & Mayer, 1997, 1998; Mayer & Moreno, 1998, Mayer et al., 1995, 1996) in which college students learned about the formation of lightning, and were then given open-ended problem-solving question. When asked, “What could you do to decrease the intensity of lightning?,” females were approximately eight times more likely than males to refuse to answer on the grounds that nature cannot be altered. The pattern persisted across four data sets involving 810 participants. The results have practical implications for the design of alternative assessment instruments involving open-ended questions and theoretical implications for gender-based differences in verbal communication styles.  相似文献   

The local curriculum in Mozambique: the Santa Rita Community School in Xinavane     

Adelaide Dhorsan  Albertina Moreno Chachuaio 《Prospects》2008,38(2):199-213

In 1983, Mozambique started reviewing the education system that it had inherited from the Portuguese colonial administration. One of the innovations introduced into basic education is the time allocated to the local curriculum (LC) within the national curriculum (NC). The LC enables the communities, including the poorest and those furthest removed from the school environment, to identify themselves with the importance of schooling and allow children to find meaning in what they learn with respect to their life in their community. The good practice described below has been introduced in a community school, where it has successfully brought together the LC and NC to become an individual and collective asset for the community in which it has been implemented. It is a successful example worth studying in detail.

Albertina Moreno ChachuaioEmail:

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Adelaide Dhorsan (Mozambique)   is a holder of a postgraduate diploma (DEA) in languages and general linguistics from the University Paul Valéry, Montpellier III, France, she is a pedagogical officer in the Department of Curriculum Planning and Development, Section of Bilingual Education, at the National Institute for Education Development (INDE). Previously, she was a lecturer in the Department of French at the University of Education, Maputo, and Head of the Department of Languages in Upper Secondary Education. Her research focuses on socio-linguistics and didactics, in particular, teaching methods for bilingual education (Portuguese and Mozambican languages). She coordinated the design of the project for curriculum reform and planning for general secondary education and is the author of numerous teaching manuals for basic education in Mozambique. Albertina Moreno Chachuaio (Mozambique)   is a holder of a master’s degree in linguistics from the University Eduardo Mondlane, Maputo, Mozambique, she is Head of the Department for Curriculum Planning and Development at the National Institute for Education Development, Ministry of Education and Culture of Mozambique. Previously she was a teacher of Portuguese in Upper Secondary Education and a research assistant in linguistics for the computerization of linguistic data at the University Eduardo Mondlane, Mozambique. Her work and research interests focus on monitoring the curriculum for basic and secondary education and the assessment of teaching materials. She is the author of numerous teaching materials for basic education.  相似文献   

An Examination of Change in Teacher Self-Efficacy Beliefs in Science Education Based on the Duration of Inservice Activities     

Roberts  J. Kyle  Henson  Robin K.  Tharp  Barbara Z.  Moreno  Nancy P. 《Journal of Science Teacher Education》2001,12(3):199-213

Journal of Science Teacher Education -  相似文献   

Effect of verbal instructions and image size on visual search strategies in basketball free throw shooting     

Al-Abood SA  Bennett SJ  Hernandez FM  Ashford D  Davids K 《Journal of sports sciences》2002,20(3):271-278

We assessed the effects on basketball free throw performance of two types of verbal directions with an external attentional focus. Novices (n = 16) were pre-tested on free throw performance and assigned to two groups of similar ability (n = 8 in each). Both groups received verbal instructions with an external focus on either movement dynamics (movement form) or movement effects (e.g. ball trajectory relative to basket). The participants also observed a skilled model performing the task on either a small or large screen monitor, to ascertain the effects of visual presentation mode on task performance. After observation of six videotaped trials, all participants were given a post-test. Visual search patterns were monitored during observation and cross-referenced with performance on the pre- and post-test. Group effects were noted for verbal instructions and image size on visual search strategies and free throw performance. The 'movement effects' group saw a significant improvement in outcome scores between the pre-test and post-test. These results supported evidence that this group spent more viewing time on information outside the body than the 'movement dynamics' group. Image size affected both groups equally with more fixations of shorter duration when viewing the small screen. The results support the benefits of instructions when observing a model with an external focus on movement effects, not dynamics.  相似文献   

Do the initial and the continuous teachers’ professional development sufficiently prepare teachers to understand and cope with the complexities of today and tomorrow’s education?     

Juan Manuel Moreno 《Journal of Educational Change》2007,8(2):169-173

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Translating quality in higher education: US approaches to accreditation of institutions from around the world     

Gerardo Blanco Ramírez 《Assessment & Evaluation in Higher Education》2015,40(7):943-957

This article reports on findings from a sociolinguistic qualitative study exploring inter-discursive relations manifested in the approaches and strategies that regional accrediting agencies in the United States utilise when recognising foreign universities. Even as most countries have developed national quality assurance systems and whilst international rankings comparing institutions globally are available, a growing number of universities around the world seek recognition from American regional agencies. By comparing policy statements, manuals, guidelines and other documents, and after interviewing top-level officers at US accrediting agencies, this study makes explicit the assumptions and central discourses associated with US accreditation of non-US institutions of higher education, from the accreditors’ perspective. Following constant comparison and cultural critical discourse analysis, the study reveals concerns about the equivalency of quality, emphasis on capacity building and reluctance toward adapting US standards. An interest in building international partnerships, in order to respond to globalisation, is also identified.  相似文献   

Knocking on employment’s door: internships and job attainment     

Di Meglio  Gisela  Barge-Gil  Andrés  Camiña  Ester  Moreno  Lourdes 《Higher Education》2022,83(1):137-161

Higher Education - Undergraduate internships have gained popularity among students, universities, governments and firms since the creation of the European Higher Education Area. However, empirical...  相似文献   

Universal and Specific Services for University Students with Specific Learning Disabilities: The Relation to Study Approach,Academic Achievement,and Satisfaction     

Gerardo Pellegrino  Nicole Casali  Chiara Meneghetti  Carla Tinti  Anna Maria Re  Barbara Sini  Maria Chiara Passolunghi  Antonella Valenti  Lorena Montesano  Barbara Carretti 《Learning disabilities research & practice》2023,38(4):274-284

In recent years, an increasing number of students with specific learning disabilities (SLDs) have enrolled in universities. The present exploratory study examined the frequency of use and appreciation of universal (open to every student) and specific services (offered to students with SLDs) and their relation to age, academic achievement, satisfaction, self-efficacy, and use of self-regulated learning (SRL) strategies. Participants were 147 Italian university students with SLD diagnoses (42 males; mean age: 22.49, SD = 3.29). Results showed that, overall, the frequency of use and appreciation of specific services were positively related to academic satisfaction, self-efficacy, and SRL strategies. Furthermore, frequency of use of compensatory tools and dispensatory measures was positively associated with academic achievement. These findings suggest that universities play an important role in supporting students with SLDs during their academic years by providing them with useful services and accommodations.  相似文献