The Impact of Market Segmentation on African American Frequency,Centrality, and Status in Television Advertising     

Karie L. Hollerbach Ph.D. 《广播与电子媒介杂志》2013,57(4):599-614

Market segmentation made communication with the advertising audience dependent upon the audience segment. African Americans were the first racial minority group identified as having economic viability as a target market that could be reached through advertising content and placement. A content analysis of 358 prime-time television advertisements for African American and general audiences revealed that African Americans are still playing a subordinate role, even in advertising targeted to them. Market segmentation has increased the breadth, but not necessarily the depth of African American advertising depictions.  相似文献   

Autobiographical Counternarratives from the Community College to the PhD     

Eboni M. Zamani-Gallaher  Francena Turner  Karie Brown-Tess  Chauntee Thrill 《Community College Journal of Research & Practice》2017,41(4-5):326-328

ABSTRACT

Historically, community colleges and those they serve have been relegated to the margins of academe. Community colleges’ critics argue that students starting at two-year institutions are less likely to earn bachelor’s degrees and have lower student outcomes. This CCJRP Exchange Article draws upon counternarratives in highlighting multiple truths of the community experience through use of scholarly personal narratives (SPN) of those that moved in, through and out the community college to the PhD. The faculty member and doctoral students reflect on how their community college experiences influenced their career trajectories. Further, implications for community college practice, policy, and research are shared as the authors make a case for applying SPN in an effort to see community colleges as sites of deep growth that have lasting effects on the personal and professional lives of their students.  相似文献