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Dustin Hillard Eren Manavoglu Hema Raghavan Chris Leggetter Erick Cantú-Paz Rukmini Iyer 《Information Retrieval》2011,14(3):315-336
The critical task of predicting clicks on search advertisements is typically addressed by learning from historical click data.
When enough history is observed for a given query-ad pair, future clicks can be accurately modeled. However, based on the
empirical distribution of queries, sufficient historical information is unavailable for many query-ad pairs. The sparsity
of data for new and rare queries makes it difficult to accurately estimate clicks for a significant portion of typical search
engine traffic. In this paper we provide analysis to motivate modeling approaches that can reduce the sparsity of the large
space of user search queries. We then propose methods to improve click and relevance models for sponsored search by mining
click behavior for partial user queries. We aggregate click history for individual query words, as well as for phrases extracted
with a CRF model. The new models show significant improvement in clicks and revenue compared to state-of-the-art baselines
trained on several months of query logs. Results are reported on live traffic of a commercial search engine, in addition to
results from offline evaluation. 相似文献
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Caroline Dyer Archana Choksi Vinita Awasty Uma Iyer Renu Moyade Neerja Nigam 《比较教育学》2002,38(3):337-351
This paper argues for the need to adopt a more participatory and research-based approach to teacher development in India. Drawing on the experiences of a participatory teacher educator development project in three States, we discuss processes of developing a democratically orientated qualitative research team to work with teachers and teacher educators, highlighting the interplay between their education and socialisation and the demands of the methodology. In the second part of the paper, aspects of developing collaborative action research projects with teacher educators in the context of District Institutes of Education and Training are discussed. Both these approaches require the development of autonomy and critical reflexivity, and although there are tensions in this process, these emerge as vital components of developing a more democratic approach to teacher education. 相似文献
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Bhupinder Kaur Gill Promila Jindal Raj Kumar Shweta Tiwari Namrata Sharma Anupama Goel 《Indian journal of clinical biochemistry : IJCB》2007,22(1):148-151
Study was undertaken to assess thyroid status in hyperemesis gravidarum. 150 women pregnant with <20 weeks of gestation were
selected randomly and out of these 100 women presenting with hyperemesis formed study group while 50 normal pregnant women
served as controls. 53% of hyperemetic pregnant women were primigravidae and 82% of pregnant women presented with vomiting
at less than 12 weeks of gestation. Statistically significant, 22% of hyperemetic women had increased serum T3 levels while T4 levels were increased in 67% of women in study group as compared to 8% and 16% respectively in control group. TSH levels
were decreased in 18% of hyperemetic women as compared to 8% in control group with decrease in mean TSH level statistically
significant. 22% of hyperemetic women had electrolyte disturbances and 7% were ketonuric. In clinically euthyroid women, biochemically
altered thyroid function can attribute to vomiting and its prolongation to second trimester 相似文献
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Shah Veenita Murthy Sahana Warriem Jayakrishnan Sahasrabudhe Sameer Banerjee Gargi Iyer Sridhar 《Educational technology research and development : ETR & D》2022,70(1):263-288
Educational technology research and development - MOOCs support the global need of learning resources with large impact through online access and no geographical boundaries. However, pedagogical... 相似文献
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Amy Diehl Jeffrey T. Grabill William Hart-Davidson Vishal Iyer 《Technical Communication Quarterly》2013,22(4):413-434
This article introduces a simple mapping tool called Grassroots, a software product from a longitudinal study examining the use of information communication technologies and knowledge work in communities. Grassroots is an asset-based mapping tool made possible by the Web 2.0 movement, a movement which allows for the creation of more adaptable interfaces by making data and underlying database structures more openly available via syndication and open source software. This article forwards three arguments. First is an argument about the nature of the knowledge work of everyday life, or an argument about the complex technological and rhetorical tasks necessary to solve commonplace problems through writing. Second is an argument about specific technologies and genres of community-based knowledge work, about why making maps is such an essential genre, and about why making asset maps is potentially transformative. Third is an argument about the making of Grassroots itself; a statement about how we should best express, test, and verify our theories about writing and knowledge work. 相似文献
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Swayamjeet Satapathy Namrata Das Debapriya Bandyopadhyay Sushil Chandra Mahapatra Dip Sundar Sahu Mruthyumjayarao Meda 《Indian journal of clinical biochemistry : IJCB》2017,32(3):357-363
Ocimum sanctum Linn. (also known as Tulsi) is a sacred Indian plant, the beneficial role of which, in obesity and diabetes is described traditionally. This is a randomized, parallel group, open label pilot study to investigate the effect of O. sanctum on metabolic and biochemical parameters in thirty overweight/obese subjects, divided into two groups A and B. Group A (n = 16) received one 250 mg capsule of Tulsi (O. sanctum) extract twice daily in empty stomach for 8 weeks and group B (n = 14) received no intervention. Statistically significant improvements in the values of serum triglycerides (p = 0.019); low density lipoprotein (p = 0.001); high density lipoprotein (p = 0.001); very low density lipoprotein (p = 0.019); Body Mass Index, BMI (p = 0.005); plasma insulin (p = 0.021) and insulin resistance (p = 0.049) were observed after 8 weeks in the O. sanctum intervention group. The improvement in HDL-C in the intervention group when compared to the control group was also statistically significant (p = 0.037). There was no significant alteration of the liver enzymes SGOT and SGPT in both the intervention (p = 0.141; p = 0.074) and control arms (p = 0.102; p = 0.055) respectively. These observations clearly indicate the beneficial effects of O. sanctum on various biochemical parameters in young overweight/obese subjects. 相似文献
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Although schools have been identified as important settings in which young people's sexual and reproductive health (SRH) can be promoted, there has been limited research into the role of teachers in delivering sex education programmes. This paper describes findings from a qualitative study of teachers' beliefs and attitudes towards young people's SRH in a Ugandan secondary school, and discusses the ways in which conservative attitudes to young people's sexual activity and an adherence to gender stereotypes can limit students' access to SRH information and services. Teachers' attitudes, beliefs and often superstitions relating to young people's sexual activity inevitably affect the content and nature of school-based sex education. Findings from this preliminary study suggest that, rather than assuming teachers act as neutral delivery mechanisms in schools, these attitudes and beliefs must be taken into consideration and addressed in the development of school-based sex education programmes. 相似文献
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Summary In order to understand the mechanism of fauling of electrode surfaces ofin vivo electrochemical sensors used for monitoring whole blood, the investigations on protein adsorption on the membrane surfaces
were undertaken. Using an oxygen sensor, the protein adsorption studies were carried out on two different polymeric surfaces-teflon
(PTFE) and polyurethane (PU)-using Scanning Electron Microscopy and Fourier Transform Infrared Spectrophotometry. Investigations
reveal that even a single protein like albumin or fibrinogen tend to adhere to the sensor membrane surface and influences
the electrochemical characteristics of the sensor. The influence is more significant, in the case of PTFE membrane. 相似文献
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Chaos is a type of complicated behaviour found in non-linear dynamical systems. Computers are playing an important role in the growth of this science. 相似文献