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Franklin J. Boster Rain Wuyu Liu Ying Cheng Wonkyung Kim Sonia Jawaid Shaikh 《Communication Studies》2018,69(1):4-22
Stickiness refers to the set of persuasive message properties: simple, unexpected, concrete, credible, emotional, and stories (SUCCES). Heath and Heath (2007) argue that a sticky message is expected to be more memorable and hence more persuasive than a non-sticky message. A 2 (sticky v. non-sticky message) x 3 (pretest v. posttest v. delayed test) longitudinal experiment is employed to examine the persuasiveness of sticky messages on applying sunscreen. Results of a mixed model analysis of variance show that the sticky message produces attitudes and behaviors more favorable to the message recommendation than the non-sticky message. Specifically, a time × message induction non-additive effect was found, which sustained only in the sticky message condition across time. Despite this interesting effect, its explanation remains elusive. 相似文献
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Embracing the Opportunities Ahead: An Analysis of Communication Position Announcements for 2013–2014
Rain Wuyu Liu Joshua C. Nelson Di Pei Yiting Yang 《Communication Research Reports》2016,33(3):259-264
Knowing what the Communication job market is can be helpful and informative when planning how to build a program of study or research. On the other side, those who are looking for a job or are preparing for future job hunting also need knowledge about the current job market to help make decisions and predictions. To facilitate these processes, this article surveys the entirety of job postings posted on NCA’s CRTNET service and Spectra publication over the course of 2013 and 2014. The analyses provide an in-depth look at what kind of positions are being offered, which have tenure-track options, what degrees are required, if and what research methodological experience is needed, what kind of institution is offering the position, whether grant and/or teaching experience is desired, and what kinds of topical specializations are sought after. 相似文献
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Although reading is known to be an important contributor to language abilities, it is not yet well established whether different text genres are uniquely associated with verbal abilities. We examined how exposure to narrative fiction and expository nonfiction predict language ability among university students. Exposure was measured both with self-report and with recognition tests of print exposure. Verbal ability was measured in the form of synonym knowledge, analogies, sentence completion, and reading comprehension in 4 different studies. Across all studies, narrative fiction was a better predictor of verbal abilities relative to expository nonfiction. When examining unique associations, controlling for demographic variables and the other genre, fiction remained a robust predictor, whereas nonfiction became a null or weak negative predictor. In light of this evidence, it appears that what we read plays an important role in how reading contributes to language development. 相似文献
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Rain 《中外文化交流(英文版)》2009,(7):39-41
Leshan Giant Buddha is situated next to Lingyuan Temple,three kiometers east from leshan city,Sichuan Province,Nearing the convergence of Minjiang River,Dadu River and Qingyi River,the giant Buddha sits against Mt.Lingyun and faces the ciyt proper of Leshan on the other side of the river. 相似文献
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Broadening the role of teachers in curriculum development was among the fundamental objectives of educational reforms in the formerly communist Eastern Europe in the 1990s. The research done so far, however, calls into question the degree to which teachers perceive the relevant changes in curriculum and their new role. This article first describes the context of curricular changes in Eastern Europe and Estonia after the fall of communism. It then analyses Estonian pre-school teachers’ perceptions of national pre-school curricula utilized in two different eras: the late Soviet period and the period from 1999 to date in a sovereign Estonia. Data were gathered via semi-structured interviews. Thirty-one experienced teachers participated in the study. It was concluded that teachers generally apprehend the broadened meaning of the concept of curriculum and their augmented role as reflective curriculum makers and theorists. However, differences emerge between teachers’ perceptions of their new role and their readiness to adopt it. Regarding the reported generality and indefiniteness of the new national curriculum, teachers need more assistance for implementing the autonomy and self-responsibility imposed on them by the curriculum. A balance between self-responsibility and professional advice should be sought by both curriculum makers and teacher educators. 相似文献
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