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This study seeks to extend our knowledge of export market orientation (EMO) in the context of British universities with regard to recruitment of international students. Export marketing remains an area of limited focus in the marketization of higher education literature. The study predominantly follows a quantitative research design using survey methods. A sample of British universities was studied and partial least-squares analysis was performed. The findings indicate that four export higher education-specific variables are important drivers of EMO in universities. The paper also confirms EMO's direct effects on university export performance and its indirect effects mediated through university international reputation. In light of these findings, a number of implications are advanced for university management. The study also makes important theoretical contributions: it contributes to a growing body of literature on marketing of higher education; it enriches the export marketing literature by examining EMO in a service setting and it adds to the EMO–export performance relationship by examining the mediating role of international reputation. The findings are limited to British universities. Therefore, they may not be generalizable to other geographical areas. In addition, the results of this study were obtained from a small sample size and generalization of the findings to other higher education institutions should be made with caution. 相似文献
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Rajabalee Yousra Banoor Santally Mohammad Issack 《Education and Information Technologies》2021,26(3):2623-2656
Education and Information Technologies - There has been debates related to online and blended learning from a perspective of learner experiences in terms of student satisfaction, engagement and... 相似文献
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Yousra Osman 《Journal of moral education》2019,48(3):316-331
ABSTRACTThis article reports on a pilot study aiming to examine a role-modelling character education project through an Aristotelian framework, by adopting a virtue-led approach. Aristotle famously believed virtues should be taught to children at a young age through habituation, which gradually develops into phronesis-guided virtuosity, and he considered what nowadays is referred to as ‘role modelling’ as having a large influence on children through the emotion of emulation (zēlos). Therefore, the pilot study aims to answer the question to what extent a virtue-led role modelling intervention in character education can influence students’ moral development. The intervention teaches school-appropriate virtues to students in a primary school in Saudi Arabia. While the study is just starting, this article focuses on some pertinent and problematic preliminary questions about conceptual assumptions and research design. 相似文献
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Nicole Koenig‐Lewis Yousra Asaad Adrian Palmer Elina Petersone 《Higher Education Quarterly》2016,70(1):59-80
‘Student experience’ has become a popular term with higher education managers but is theoretically under‐developed. This paper conceptualises student experience as a construction from memory and advances previous discussion within the higher education sector by distinguishing between recalled academic and social experience. The results of a predominantly quantitative survey of 883 alumni indicated that recalled academic experience had greater effect on subsequent loyalty attitudes and behaviours than recalled social experience. Cluster analyses indicated that alumni having strong ties with their university were more likely over time to identify with the recalled academic experience of their university, while those with weak ties were more likely to identify with recalled social experiences. Implications for development of alumni associations are made based on targeting groups with different levels of ties with the university. 相似文献
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