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Many international brands have a phenomenal Chinese name which,paradoxically,comes from a rather prosaic name.The reason for this may lie in the fact that they need an outstanding translation of their names in order to be successful in international marketing.Hence the translation of brand names is an important part of the advertisement.And a good translation is expected to bridge the differences of cultures,languages,spending habits,thinking patterns,etc. 相似文献
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人是视觉思维型的动物,对他们来说,对图的理解速度要远远快于对文字的理解速度。图解就成为一种非常优选的表达方式。本文撰写的目的在于,用通俗易懂的方式,将图形的"描绘方法、展现方法"传授给那些想要使用图解却不知如何下手的同行们,为一线教师制作优质的教学课件提供必要的指导。本文将从"模型"、"图表"、"颜色"这三个方面来解说图表的描绘方法。如能把握相关提示,无论是教师整理思路,完成课堂讲解,还是学生吸收记忆,整个过程都将高效率地完成。 相似文献
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