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This study explored the factors affecting repeat theatrical viewing of movies. Integrating content, social influence, and access/competition variables, the analysis reveals that the drivers of theatrical repeat viewing are different from those for box office performance. For example, the effects of genre, transmedia content, and audience review were significant only for the latter and factors such as movie length, critics’ review, and level of news coverage actually played a negative role in the repeat consumption.  相似文献   
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Jasanoff  Sheila  Kim  Sang-Hyun 《Minerva》2009,47(2):119-146
STS research has devoted relatively little attention to the promotion and reception of science and technology by non-scientific actors and institutions. One consequence is that the relationship of science and technology to political power has tended to remain undertheorized. This article aims to fill that gap by introducing the concept of “sociotechnical imaginaries.” Through a comparative examination of the development and regulation of nuclear power in the US and South Korea, the article demonstrates the analytic potential of the imaginaries concept. Although nuclear power and nationhood have long been imagined together in both countries, the nature of those imaginations has remained strikingly different. In the US, the state’s central move was to present itself as a responsible regulator of a potentially runaway technology that demands effective “containment.” In South Korea, the dominant imaginary was of “atoms for development” which the state not only imported but incorporated into its scientific, technological and political practices. In turn, these disparate imaginaries have underwritten very different responses to a variety of nuclear shocks and challenges, such as Three Mile Island (TMI), Chernobyl, and the spread of the anti-nuclear movement.
Sang-Hyun KimEmail:

Sheila Jasanoff   is Pforzheimer Professor of Science and Technology Studies at Harvard University’s John F. Kennedy School of Government. Her research centers on the interactions of law, science, and politics in democratic societies. She is particularly concerned with the construction of public reason in various cultural contexts, and with the role of science and technology in globalization. Her most recent book is Designs on Nature: Science and Democracy in Europe and the United States. Sang-Hyun Kim   is Postdoctoral Research Fellow at Harvard University’s John F. Kennedy School of Government. He received Ph.D.’s in chemistry from Oxford and in history and sociology of science from Edinburgh. His research interests include the cultural politics of science and technology in twentieth-century Korea, the politics of expertise, the governance of science and technology, and the history and politics of environmental sciences.  相似文献   
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ABSTRACT

In the present study, we constructed a new research model to understand the feedback effects of brand extension by applying expectation disconfirmation theory to a real-world case of brand extension among South Korean newspapers. We found that the feedback effect was significant in brand extension efforts between the newspaper and broadcast industries. In addition, the relationships between evaluations of the extension brand and the parent brand were mediated by variables defined by expectation disconfirmation theory, including perceived performance and expectation disconfirmation. We also found that expectation disconfirmation can affect evaluations of the parent brand regardless of the perceived fit. Finally, we verified that expectation disconfirmation differs according to the level of perceived fit.  相似文献   
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