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Brosius Hans-Bernd; Mundorf Norbert; Staab Joachim F. 《Int. Journal of Public Opinion Research》1991,3(4):366-383
This study provides a quantitative content analysis of the depictionsof sex roles in the American news magazine Time and the WestGerman news magazine Stern from 1969 to 1988. The underlyingassumption of the study is that advertisements reflect changesin social reality. While most studies focus on explicit aspectsof gender role depictions such as jobs, activities, interactionsand situations, this content analysis also covers implicit aspectsof role depictions such as posture, gestures, and facial expression.Some authors have claimed that these are powerful means of transmittingtraditional sex role stereotypes of women as being submissiveand of men as being dominant. Results indicate that while therehave been considerable changes in the explicit presentationof male and female roles, the implicit presentation remainedquite consistent over the 20-year period. According to thesefindings, sex roles may have changed primarily on the surface,while nonverbal sex role stereotypes still linger on. Differencesbetween the developments in Germany and the US are outlined. 相似文献
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Hans-Bernd Brosius; Mathias Hans Kepplinger 《Int. Journal of Public Opinion Research》1995,7(3):211-231
The capacity of the mass media to cover issues as well as thecapacity of recipients to be concerned about issues is limited.The coverage on and the concern about new issues will consequentlyremove old issues from the agenda of both the mass media andthe general public. The present study investigates two modelsof this process of issue competition. The equal-displacementmodel assumes that a rise of one issue in the media by a givennumber of stories is matched by an equal fall in all other issuessumming up to a similar number of issues. The restructuringmodel assumes that unexpected, surprising or otherwise newsworthyevents create killer issues that move several other issues completelyoff the agenda and leave others untouched. A content analysisof all news shows of the two major TV stations in Germany and53 weekly surveys regarding 16 different issues covering thewhole year 1986 shows that—within the media agenda—therewere no killer issues affecting the coverage of the TV stations.In the public agenda, however, some killer issues could be identified.Coverage of these issues increased public concern about themand decreased concerns about other issues. Consequences of theseresults for agenda-setting theory and for politics are discussed. 相似文献
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The present study integrates two concepts: the notion of opinionleadership, as conceptualized and measured by the Strength ofPersonality (SP) scale, and the agenda-setting process. Thus,we suggest and test a two-step flow model in which certain individuals,the influentials, identify emerging issues in the mass mediaand then diffuse these issues to others via their personal networks.Based on a series of six national surveys conducted in Germany(1990) measuring issue salience and various personal characteristics,this study highlights the role certain individuals play in theemergence of the public agenda. The degree to which individualscan be influenced, measured by the SP scale, is found to bea powerful predictor of the formation of personal agendas, withhigh SP individuals differing from others in their identificationof emerging public issues. However, the analysis reveals thecomplexity of these relationships: they depend on the obtrusivenessof the issue, and they vary over time and location (East orWest Germany). The findings encourage the empirical pursuitof the suggested ‘two-step flow model’ as appliedto the agenda-setting process. 相似文献
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OPINION FORMATION IN MEDIATED CONFLICTS AND CRISES: A THEORY OF COGNITIVE-AFFECTIVE MEDIA EFFECTS 总被引：1，自引：0，他引：1
Kepplinger Hans Mathias; Brosius Hans-Bernd; Staab Joachim Friedrich 《Int. Journal of Public Opinion Research》1991,3(2):132-156
This paper analyzes opinion formation in the cases of threemediated conflicts using a complex model that evaluates therespondents' value systems, the coverage of the mass media used,the recipients' familiarity with specific events occurring inthe conflicts, and their positions on the issues. The modelpredicts that the recipients' long-term value systems influencetheir positions on the issue in two ways. Firstly, value systemshave a direct impact on the short-term positions on an issue.Secondly, value systems have an indirect impact on the positionsof issues by influencing the recipients' selection of news mediaand thus the type and amount of news information they are exposedto. The type and amount of news influences how knowledgeablethey are of the events related to the conflicts. The familiaritywith these events influences their positions on the issues.Value systems, media usage, familiarity and positions on theissues were measured in a survey. A parallel content analysisexamined the coverage of the conflicts in the German mass media(press, radio, television) during the six-month time frame priorto the survey. Both data sets were merged in order to give anestimate of the information each recipient was exposed to. Theresults of multiple regression analyses support the theoreticalmodel. Furthermore, this paper discusses the relevance of themodel for the analysis of opinion formation as well as the limitationsof the model. 相似文献
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Kiewitz Christian; Weaver James B. III; Brosius Hans-Bernd; Weimann Gabriel 《Int. Journal of Public Opinion Research》1997,9(3):233-247
Do the listening styles preferred by young adults in Germany,Israel, and the USA differ significantly? In order to addressthis question, college students in all three countries completedversions of the Listening Styles Profile (LSP; Watson et al.1995) presented in their native languages. Factor analysis revealedfour predominant constructs underlying the LSP, which were designatedas people, action, content, and time listening styles. Comparisonsbetween the three cultures revealed distinctively differentpatterns of listening style preferences, with Germans preferringthe action style, Israelis endorsing the content style, andAmericans favoring both the people and time styles. 相似文献
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Kepplinger Hans Mathias; Donsbach Wolfgang; Brosius Hans-Bernd; Staab Joachim Friedrich 《Int. Journal of Public Opinion Research》1989,1(4):326-342
This study investigates the relationship between media coverageof Helmut Kohl in seven leading German print media and the opinionsof the German general public about the politician between 1975and 1984. For the content analysis evaluative assessments aboutHelmut Kohl on six different dimensions of characteristics werecoded. The analysis of public opinion is based on 72 representativesurveys in which respondents expressed their evaluations ofthe politician. The two time series were compared by means ofcross-lagged correlations. The whole period was first examinedwith aggregations of three-months-intervals; then closer attentionwas paid to the time period since Helmut Kohl took office aschancellor on the basis of monthly intervals. In both cases,the results show that evaluation shifts in the media precedesimilar evaluation shifts in public opinion with a time lagof about three to six months for the whole period of investigation,and a somewhat shorter time lag for the time of his chancellorship.Evaluation shifts in the political magazines Der Spiegel andStern were more closely related to public opinion than evaluationshifts in the national dailies. 相似文献
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In this section the International Journal of Public OpinionResearch reviews in a very condensed manner articles which haverecently been published in other journals and which relate tothe field of public opinion research. This section does notaim to give readers a comprehensive insight to particular studies,but rather to alert them to ideas and results that may be linkedto their own work. In order to facilitate orientation to thereader, the reviews are grouped according to the following topics: (1) Politics, Elections and Social Values; (2) Public Opinion on Current Issues; (3) Methodology of Public Opinion Polling; (4) Polls as a Social and Political Factor; (5) Mass Media and Public Opinion. 相似文献
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