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Michel Dupagne 《Journal of Media Economics》2013,26(3):3-29
This article examines 10 factors affecting the U.S. international syndication business in the 1990s, especially sales in Western Europe. Despite sluggish sales and the enforcement of EC and national quotas, the study suggests that syndicators offering high‐quality programming and adopting proactive and creative marketing strategies will prosper and maintain their competitive edge during this decade. The author suggests two key strategies, cooperative agreements and creative pricing, as means of coping with financial challenges and expanding international sales of television programs. 相似文献
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Dupagne Michel; Salwen Michael B.; Paul Bryant 《Int. Journal of Public Opinion Research》1999,11(4):334-345
A nationwide telephone survey in the United States was conductedto investigate the impact of question order on the perceptualand behavioral hypotheses of the third-person effect. The perceptualhypothesis posits that individuals perceive other people tobe more vulnerable than themselves to persuasive media messages,whereas the behavioral hypothesis predicts that perceiving othersas more vulnerable increases support for message restrictions.Key questions included estimated effects of media issues onself, perceived effects on others, and support for restrictionson media content. Four question-order condition (restrictions—others-self,restrictions-self-others, others-self-restrictions, and self—others—restrictions)were tested with three media issues (television violence, televisedtrials, and negative political advertising). In line with pastresearch, the order of the self, others, and restrictions questionsdid not affect the perceptual hypothesis. However, the sequencingof the self, others, and restrictions questions affected supportfor the behavioral hypothesis in some conditions. The resultssuggest that, consistent with a saliency effect, placement ofself and others questions prior to the restrictions questionmight heighten respondents' willingness to endorse restrictionson the media and increase support for the behavioral hypothesis. 相似文献
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A national random telephone survey was conducted to profile early high-definition television (HDTV) adopters based on demographics, media use, interpersonal communication, social participation, cosmopoliteness, perceived innovation attributes of new communication technologies, and ownership of communication technologies. Of all respondents, 21% reported owning an HDTV set at home. In the primary logistic regression, Web news reading, religious service attendance, complexity, trialability, and ownership of communication technologies were significant predictors of HDTV adoption. 相似文献
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