WHAT THE PUBLIC THINKS ABOUT HOW WE KNOW WHAT IT IS THINKING     

Dran  Ellen M.; Hildreth  Anne 《Int. Journal of Public Opinion Research》1995,7(2):128-144

In his 1987 presidential address to the annual AAPOR meeting,J. Ronald Milavsky stated that ‘we need to start payingmore attention to the public's estimate of the worth of surveyresearch’ (1987, p. 447), but the literature shows littleresponse to that call. Historically, broad-stroked conclusionsabout public attitudes have been positive, but the data arescanty and there has been little analysis of the structure ofopinions. In this study, we take a step in examining what thepublic thinks about how we know what it is thinking. In additionto standard direct questions about the accuracy and frequencyof polls, we developed indirect measures designed to tap attitudesabout polling as a mechanism in policy representation. Our evidencesuggests that poll confidence is multi-dimensional and thatthe indirect questions provide insights not apparent when peopleare asked directly about polling. We suggest additional researchpaths to explore the nature, sources, and implications of bothpositive and negative dimensions to attitudes about public policypolls.  相似文献