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There has been little previous research into either students’ motivation to enrol into elective university courses or their motivation to enrol into marketing courses. Therefore in this exploratory study the motivation of 507 students to undertake an introductory elective marketing course was investigated. Factor analysis revealed seven motivational dimensions labelled as Competence, Broad Education, Job Prospects, Entrepreneurial Goals, ‘Non‐maths’, Social and Students’ Opportunism. T‐tests, MANOVAs and MANCOVAs indicated that the students who expressed an intention to major in marketing have a more intrinsically and vocationally based motivation than those students who decided to major in another subject or those who were undecided. While male students on average scored higher on the inner‐directed instrumental dimensions of Competence and Broad Education the outer‐directed dimensions of Students’ Opportunism and Entrepreneurial Goals were found to be significantly more important for female students. Analysis of impact of year of study on students’ motivation, however, indicated that these differences lessen over time. This research has implications for decision‐making in the areas of curriculum design, streaming procedures and teaching techniques.  相似文献   
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Based on a discussion about appraisal which has been going on for over a 100 years, the so-called vertical and horizontal appraisal have been developed and tested since the middle of the 1990s. During this process the tasks, functions and competences of the agencies, which are to be appraised were analysed. The appraisal of the content itself is undertaken only when multiple archival processing has been eliminated by this method and the most significant records identified. Actual tasks and functions of single administrative branches of different institutions (federal government, states, counties, and municipalities) are appraised, apart from already closed records. In this way, agencies creating archives and records today receive written decisions on the appraisal of records, which will be offered to the archives in future. Archivists of different institutions are involved in this appraisal procedure. The experience gained here has continually developed the techniques of vertical and horizontal appraisal. This appraisal procedure is being further developed in a constant balance between theory and practice.  相似文献   
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A microfluidic device that is able to perform dielectric spectroscopy is developed. The device consists of a measurement chamber that is 250 μm thick and 750 μm in radius. Around 1000 cells fit inside the chamber assuming average quantities for cell radius and volume fraction. This number is about 1000 folds lower than the capacity of conventional fixtures. A T-cell leukemia cell line Jurkat is tested using the microfluidic device. Measurements of deionized water and salt solutions are utilized to determine parasitic effects and geometric capacitance of the device. Physical models, including Maxwell-Wagner mixture and double shell models, are used to derive quantities for sub-cellular units. Clausius-Mossotti factor of Jurkat cells is extracted from the impedance spectrum. Effects of cellular heterogeneity are discussed and parameterized. Jurkat cells are also tested with a time domain reflectometry system for verification of the microfluidic device. Results indicate good agreement of values obtained with both techniques. The device can be used as a unique cell diagnostic tool to yield information on sub-cellular units.  相似文献   
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The modern world (Leonardo-World) is ruled by a research imperative and an ethical imperative. The research imperative keeps this world going, the ethical imperative keeps it from turning against man.This imperative is also an imperative of responsibility. In science this means a responsible freedom, in technology a responsible development.  相似文献   
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在过去的二十年间,国际大规模学生评估主要对教育研究、学校体系和教育政策产生影响.本文着重介绍这些项目的主要结果,并在此基础上,于2003年在中国四个省份展开数学胜任力测试.作为过去几十年国际大规模学生评估的非参与国,中国无疑提供一个特殊视角.因而,本文所报告的中国学生成绩国际比较是一项独特工作.  相似文献   
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Viktor Ergert, 50 Jahre Rundfunk in Osterreich [50 Years of Broadcasting in Austria], Volume III: 1955-1967 (Residenz Verlag-Publishing House, Imbergstrasse 9, A-5020 Salzburg, Austria—250 Austrian schillings)

Hans Heinz Fabris and Herta Kreuzhuber. Das Internationale Jahr Der Frau 1975 Und die Darstellung von Frauenthemen in den Osterreichischen Massenmedien International Women Year and Its Effects on Austrian Mas s Media (Prof. Dorothea Gaudart, Federal Ministry of Social Administration, Stubenring 1, A-1010 Vienna, Austria—apparently free on request)

Hans Fellinger, Medien Und Gewerkschaften [Media and the Trade Unions] (Verlag des OeGB, Raffaelgasse 12-14, A-1200 Vienna, Austria—75 Austrian schillings)

Juergen Prott, Bewusstsein von Journalisten [Consciousness of Journalists] (Europaische Verlagsanstalt, Deutz-Kalker-Strasse 46, Box 210 140, D-5000, Cologne 21, Federal Republic of Germany—about $10.00 (U.S. funds) but check with the publisher)

Winfried B. Lerg and Rolf Steininger, Rundfunk und Politik[Broadcastinq and Politics], 1923-1973 (Verlag Volker Spiess, Grossgorschenstrasse 6, D-1 Berlin 32, Federal Republic of Germany—about $14.00 in U.S. funds)

Verbizh Rainer and Peter Hueber, Lokales Fernsehen [Local Television]. (Videoinitiative Graz, Videostudio, Paulustorgasse 4, A-8010 Graz, Austria— 80 Austrian schillings)

Klaus-Detlef Funke and Ernst Theilen, Pressefreiheit und Mitbestimmung EPress Freedom and Participation] (Verlag Neue Gesellschaft, Koelner Str. 143, D-5300 Bonn-Bad Godesberg, Federal Republic of Germany—DM 16.00)

Marlene Stein-Hilbers, Kriminalitaet im Fernsehen [The Portrayal of Crime on TV] (Ferdinand Enke Verlag, Herdweg 63, D-7000, Stuttgart 1, Federal Republic of Germany— about $13.00 in U.S. funds)

Pierre Albert, Histoire de la Presse Politique Nationale au Début de la IIIène République (1871-1879) (to be published in fall of 1978: Librairie Champion, 7 rue Malaquais, 75007 Paris—apply for price)

Pierce Albert, La France, Les Etats-Unis et Leurs Presses (Centre National d'Art de la Culture Georges Pompidou, 1977—140 French francs)

Renge Bgdarida Les Armes de L'Esprit: Témoignage Chrétien (Paris: Editions Ouvrieres, 1977—60 FF)

Proscop Media: Le Marché des Media en France, 1977/1978 (Institut Proscop, 25 rue Marbeuf, 75008 Paris—300 FF)  相似文献   
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