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1.
Program Evaluation and Archives: An Essay on a Research Agenda 总被引：1，自引：0，他引：1
Christoph Graf 《Archival Science》2004,4(1-2):127-138
The author begins with comments on the importance and position of program evaluation (PE), mostly in the context of European
archives. These observations, based on personal experience and on a preliminary literature review, show a definitive need
for PE, despite its weak position in the managerial activities of archives. Next, the author highlights some special aspects
of the evaluation of archival programs. Finally, the author draws conclusions from his general remarks and from his reading
of the articles included in this thematic issue ofArchival Science. He outlines some tendencies and shifts in the definition and purposes of evaluation and a short research agenda, containing
the most important issues for further development of PE in archives. 相似文献
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Christoph Bertling 《Sportwissenschaft》2016,46(1):34-40
On the basis of the media coverage of the Olympic Games and the underlying strategic positioning, it is shown how important it is to illuminate this topic from an interdisciplinary perspective. Special emphasis is placed on the coupling of resource-based theory and network theories and illustrates particularly well the new interplay between management, organizational communication and mass communication. In the past decade the International Olympic Committee (IOC) has been transformed in ever increasing dimensions into a media corporation. The Olympic values and principles, innovations and creation potentials are the focal points of this strategy as tangible assets of the media. 相似文献
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摘要：据普华永道2012年度报告显示,全球体育赞助投入预计在2013年将达到352亿美元,较之2012年上涨5.1%。较于体育赞助市场的蓬勃发展,体育赞助效果的评估方法仍然处于探索阶段。目前广泛应用的评估方法仅是分析赞助信息曝光度对消费者记忆度的影响。然而,消费者接收和认知赞助信息的过程却被完全忽略。为弥补这一研究领域空白,研究采用实验法,利用视线追踪技术分析消费者对赞助刺激的注意力,通过回归模型分析消费者对赞助刺激的认知处理过程。实验结果表明消费者对赞助刺激的注意力是由赞助刺激的摆放位置和影响曝光度的三种因素所决定的;另外,消费者对赞助商的回忆度取决于消费者注意力和品牌熟悉度等因素。因此,赞助商应当首要考虑赞助刺激对消费者注意力的影响。基于本实验结果建立的体育赞助效果评估模型,可以帮助赞助商评估赞助效果和赞助合约价值。 相似文献
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Christoph Raetzsch 《Media History》2015,21(3):294-312
Objectivity has been regarded as a central ideal of American journalism in the early twentieth century. The concurrent emergence of photography in the press is rarely associated with this development. The article explores the photographic legacy of journalistic objectivity by discussing a crucial phase in the development of reproduction media for images, the transition from wood engravings to halftones. The former was the dominant mode of ‘illustrated journalism’, the latter became the dominant mode of reproducing photojournalism in print in the twentieth century. The halftone process introduced an equivalence between photographs and their reproductions, obliterating the mediation that had taken place in a code of reproduction that was almost imperceptible. In the contested adoption of the halftone process, it is argued, a shifting valuation of photographs can be observed that prefigures the formulation of objectivity as a transparent code of mediation in journalism. 相似文献