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Louise L. Stevenson Albert N. Greco Ann Okerson Beth Luey 《Publishing Research Quarterly》1991,7(1):85-91
Association of Research Libraries 相似文献
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Albert N. Greco 《Publishing Research Quarterly》1988,3(4):34-53
In this article the author addresses the abandonment of the mid-list trade book market by commercial publishing houses and the development of that market niche by entrepreneurially oriented but beleagured university press directors in the 1970s. How many presses are issuing trade books? Hard statistical data is difficult to obtain. Yet a review of university press catalogues reveals a surge of interest in this book area. However, this niche does not belong exclusively to university presses. Intense competition is now surfacing from new, small but aggressive publishing houses interested in this market. This means that university press directors will be compelled to develop and utilize sophisticated marketing strategies if they plan to remain active and successful in this potentially lucrative but hotly contested market. 相似文献
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Nicole Benevento Albert N. Greco Toniann Pasqueralle Clara Rodriguez Francesca Russo Alana M. Spendley Kelly Sullivan Yiming Sun Robert M. Wharton 《Publishing Research Quarterly》2017,33(4):357-372
The “gender gap” in the U.S. publication of English language and literature scholarly books has not been fully investigated. In order to investigate gender disparity, we collected, aggregated, and analyzed data on 1633 faculty members who authored or edited 4835 scholarly books at the top 50 U.S. English Ph.D. departments. Despite the fact that more women than men have received Ph.D.s in English since 1987, the top 50 departments are predominantly male, and male faculty members publish more books on a per capita basis. However, who publishes more books in these departments varies: (1) with the department that the faculty member is in (with grater parity in the middle 30 departments); and (2) when the faculty member published their first book, with female faculty who published their first book after 1998 publishing as many books on a per person basis as male faculty. This paper also offers recommendations on how marketing strategies can be used to ameliorate the “gender gap” in this academic field. 相似文献
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Albert N. Greco 《Journal of Cultural Economics》2000,24(4):321-336
While many scholars have studied the impact mergersand acquisitions have had on market concentrationlevels in various industries, few have addressed theconsumer book market, an important U.S. culturalindustry. This paper: (1) defines the consumer bookmarket; and (2) using consumer book mergers, salesdata, the U.S. Department of Justice's 1992 mergerguidelines, the Herfindahl–Hirschman Index, andfour-firm and eight-firm concentration ratios testswhether an illegal level of market concentration or aviolation of Justice's antitrust guidelines wereevident in 1995 and 1996. Data on market entrybarriers, outputs, and prices are also analyzed. 相似文献
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