于丹品牌出版：十年主题流变与未来走势     

李潇 《出版科学》2016,24(6):72-74

回顾于丹自2006年国庆7天,在央视“百家讲坛”讲述《〈论语〉心得》的作品出版情况之后,关注于丹十年出版,分析于丹媒体形象和品牌延伸的二元互动,探讨于丹品牌出版的十年主题流变与未来走势。  相似文献   

Communicating via photographs: A gendered analysis of Olympic athletes’ visual self-presentation on Instagram     

《Sport Management Review》2016,19(2):133-145

The purpose of this study was to examine Olympic athletes’ self-presentation on Instagram, a social media outlet on which users post photographs as their primary communication mechanism, in order to develop an understanding of the ways in which athletes use this medium as a communication and marketing tool to build their personal brand. Additionally, this research sought to understand whether differences existed between the utilisation of Instagram by male and female athletes. Drawing on Goffman's (1959) theory of self-presentation, this study examined eight purposively selected Olympic athletes’ Instagram photos. Findings revealed similarities to previous research on athletes’ use of written social media outlets such as Facebook and Twitter, as the majority of photos posted by athletes were personal in nature, thus reflecting backstage performance strategies according to self-presentation theory. The results indicated that female athletes were more likely to share photos of themselves and photos taken in private settings, but male athletes who posted a wider variety of photos encouraged greater engagement from their followers. Personal brand management implications for athletes and sport organisations are examined in greater detail in the discussion.  相似文献   

人权 公民权与行政权关系的法理分析     

张晓晓 《鸡西大学学报》2006,6(4):21-22

公民权是人权在宪法中的体现。行政权源于公民权,保障公民权是行政权设置的终极目的。现阶段我国行政法必须明确保障公民权,以实现行政权与公民权的平衡。  相似文献   

Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives     

《International Journal of Information Management》2016,36(3):245-257

With the growth and competition of the smartphone industry, developing a better understanding of what drives consumers' loyalty to smartphone brands has become an important issue for academics and practitioners. This study hypothesizes four determinants of smartphone brand loyalty based on the perspectives of consumer value and consumer-brand identification. Furthermore, this study also explores the moderating effects of age and gender differences on the determination process of smartphone brand loyalty. Data collected from 157 respondents was tested against the research model using a partial least squares (PLS) approach. The results indicate that functional value, emotional value, social value, and brand identification have a positive influence on smartphone brand loyalty. Of the two moderators, results show that age enhances the emotional value-brand loyalty and social value-brand loyalty linkages but weakens the brand identification-brand loyalty relationship. However, gender does not play a moderating role in the determination of smartphone brand loyalty. The results of this study provide several important theoretical and practical implications for smartphone brand management.  相似文献   

20世纪初的西方妇女解放:主题与实质     

马瑞映 《陕西师范大学学报(哲学社会科学版)》2007,36(1):123-128

20世纪初西方妇女的解放在三大关键领域展开,首先是争取选举权以望取得对社会劳动成果的分配权;其次是就业问题,寻求通过劳动获得解放;三是妇女在观念领域发生变化,希望走出家庭摆脱生殖奴役。这些妇女运动的主题与19世纪以来的改革运动结合,促成了西方妇女的地位变化,也开创了西方女性历史的新纪元。  相似文献   

以品牌为核心提升期刊国际影响力——浅谈Journal of Environmental Sciences国际化发展   总被引：1，自引：1，他引：0  

冯庆彩  毛振钢  刘素琴  王紫萱  许健  刘阔 《中国科技期刊研究》2015,26(3):218-222

【目的】以Journal of Environmental Sciences(JES)获得中国科技期刊国际影响力提升计划A类资助为契机,探索提升JES国际影响力的方法。【方法】分析JCR数据和JES发表数据,学习优秀国际期刊办刊经验,结合办刊实践,探索一条提升期刊国际影响力的道路。【结果】JES在编委会组建、期刊质量、国际化的投审稿系统及品牌形象等方面,进行全方位的设计与改革,取得了一定成效。【结论】以品牌建设为核心,加强期刊宣传,吸收优秀稿源,提升期刊国际影响力。  相似文献   

广西品牌原产地形象影响研究     

王世超  张日明 《大众科技》2015,17(4)

在相关资料以及数据的收集基础上,运用数据分析,以广西地方品牌为研究对象,研究了广西地方品牌发展的影响因素。经研究发现地理因素、产业因素、科技因素、历史文化因素以及地方政策都对广西地方品牌发展存在影响。根据原产地形象的影响因素以及原产地形象效应的作用机制,从原产地形象的角度提出广西地方品牌发展的可行性建议。  相似文献   

山西小杂粮品牌塑造策略探析   总被引：1，自引：0，他引：1  

陈春茹 《安徽科技学院学报》2015,(1):107-111

当今,人们的饮食结构发生了很大的变化,小杂粮因其健康、保健而倍受青睐,山西俗称"小杂粮王国",小杂粮品牌虽有所发展,但是品牌杂而乱,阻碍了小杂粮市场的进一步拓展,本文针对山西小杂粮品牌建设中存在的问题,分别从人才、科技、营销、政府支持等方面提出了解决对策。  相似文献   

消费者参与虚拟品牌社区价值共创的动机分析     

张晓慧  仲小瑾 《科技广场》2014,(10)

品牌企业热衷于创建虚拟品牌社区并对其规范管理,目的是为了进一步稳固忠实队伍和开发更多的潜在客户以获取更大的利润。越来越多消费者参与到虚拟品牌社区进行价值共创,其目的何在?本文将多角度对消费者参与虚拟品牌社区价值共创的动机进行分析。  相似文献   

Exploring sport brand development strategies to strengthen consumer involvement with the product – The case of the Australian A-League     

《Sport Management Review》2014,17(4):470-483

The branding of sport leagues represents an emergent area of scholarship. The current research capitalised on an opportunity to explore the strategies sport leagues can implement to develop their brand and consequently better satisfy their consumers. The Psychological Continuum Model (PCM) was used to guide the examination of sport brand development strategies recommended by consumers of a sport league. Mixed method data were collected from football consumers in Australia (N = 230). Seven themes were uncovered through qualitative content analysis representing three brand development strategies – market penetration, market development and product development. The study contributes to sport management literature by (1) identifying strategies that can be used to position sport brands; (2) indicating how these strategies may be used to influence consumers’ brand associations; (3) demonstrating the close brand relationship between leagues and their clubs and (4) enhancing market research sampling knowledge. The study also provides sport managers with strategic brand management directions.  相似文献