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1.
[目的/意义] 探究用户使用电子书意愿的影响因素,以有助于电子书产业走出缓慢的发展困境。[方法/过程] 以UTAUT2、使用满足理论为基础,从需求满足和外部情景因素两个层面构建影响因素模型,并将需求满足细化为内容需求、社交互动需求和休闲娱乐需求3个测量变量。采用问卷调查方法收集有效样本1 013份,使用AMOS21软件对模型进行验证。[结果/结论] 研究发现,需求满足、阅读习惯、价格价值、社会影响对使用意愿有正向影响作用,而激励措施对使用意愿有负向影响作用,努力期望对使用意愿的影响不显著,并依据研究结果提出促进电子书产业发展的建议。  相似文献   
2.
Local governments around the world are increasingly implementing e-participation platforms to involve citizens in consultation and decision-making processes. E-participation platforms usually succeed and produce positive effects in the community when adopted in the long-term scenario. The adoption of those platforms is still a challenge for local governments. The understanding of the factors that influence the continuous intention to use e-participation over time is critical for the design of diffusion and promotion strategies that motivate the citizens to keep using e-participation. This article explores the drivers that predict the post-adoption of e-participation platforms from the perspective of the sense of virtual community theory, that is the degree of affective attachment to a given community mediated by information technology. Specifically, our research model evaluates the association between the sense of virtual community with use behaviour and the continuous intention to use e-participation. Structural equation modelling was used to evaluate the data collected from 370 citizens who experienced an e-participation platform hosted by a European capital city. We found out that the direct association between the sense of virtual community and use was significant. Even though the direct association between the sense of virtual community and the continuous intention was non-significant, the indirect association sense of virtual community to use to continuous intention was statistically significant. This finding may indicate that the use behaviour is triggered by the influence of other members of the community for a short period of time, but it does not persist to influence the continuous intention over time.  相似文献   
3.
The purpose of this research is to investigate the factors that affect undergraduates' behavioral intention to use digital library among the private universities in Malaysia. The target respondents are undergraduates from Malaysian private universities. Questionnaires were distributed among 500 undergraduates through either online or face-to-face method. Reliability test, normality test, Pearson Correlation Coefficient analysis, and Multiple Linear Regression (MLR) were carried out for data analysis. Performance expectancy, social influence, facilitating conditions, hedonic motivation, habit, and information quality had a positive and significant association with behavioral intention to adopt a digital library except for effort expectancy. This research successfully reinforced that the inspiration to ameliorate Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) by synthesis of Information Systems Success Model (ISSM). This proposed framework with a combination of ISSM and UTAUT 2 has enhanced the fitness of UTAUT 2. Universities that have yet to implement digital library can comprehend undergraduates' needs better by considering all the significant factors to develop a digital library. The universities with the digital library may also notice the important features of the existing digital library that should be maintained and upgraded constantly so that they can fulfil undergraduates' requirements.  相似文献   
4.
Understanding the main determinants of Internet banking adoption is important for banks and users; our understanding of the role of users’ perceived risk in Internet banking adoption is limited. In response, we develop a conceptual model that combines unified theory of acceptance and use of technology (UTAUT) with perceived risk to explain behaviour intention and usage behaviour of Internet banking. To test the conceptual model we collected data from Portugal (249 valid cases). Our results support some relationships of UTAUT, such as performance expectancy, effort expectancy, and social influence, and also the role of risk as a stronger predictor of intention. To explain usage behaviour of Internet banking the most important factor is behavioural intention to use Internet banking.  相似文献   
5.
The extended unified theory of acceptance and use of technology (UTAUT2) is less than ten years old and has already garnered more than 6000 citations with extensive usage in information systems and beyond. This research employed cited reference search to systematically review studies that cited UTAUT2 originating article. Based on UTAUT2 usage, the downloaded articles were classified into four categories such as: 1) General citation, 2) UTAUT2 application, 3) UTAUT2 integration, and 4) UTAUT2 extensions. Weber's (2012) theory evaluation framework revealed UTAUT2 as a robust theory on most dimensions except for parsimony arising from the complex model. UTAUT2 extensions emerged as popular UTAUT2 utilization category as researchers extended the model with context specific variables. Finally, UTAUT2 extensions were mapped to Johns' (2006) context dimensions to identify various limitations of the existing technology adoption research and to provide multi-level framework for future researchers with libraries of context dimensions.  相似文献   
6.
伴随移动学习、碎片化学习、翻转课堂等概念的普及和发展,微视频学习成为学生学习的重要手段。为研究大学生微视频学习的行为规律,以技术接受和使用统一理论(UTAUT)为研究视角,对大学生微视频学习行为的影响因素进行研究。利用社会科学统计软件和结构方程模型对收集到的问卷进行数据分析。研究结果表明:绩效期望、努力期望和社会影响对大学生微视频学习行为具有积极正向的影响;行为意向对使用行为具有积极正向的影响;便利条件对使用行为的影响不显著;性别、年级、网络学习经验对研究模型中潜在变量之间的关系具有调节作用。  相似文献   
7.
Mobile banking is one of the most promising technologies that has emerged in recent years and could prove to have considerable value to both banks and customers. Thus, this study recognises the need to test the main factors that could predict the use of mobile banking as well as how using such a system could contribute to both customer satisfaction and customer loyalty. The conceptual model of this study combines two models (i.e. UTAUT2 and the D&M IS Success Model). A questionnaire survey was conducted to collect the required data from convenience sampling of Saudi bank customers. The main factors – performance expectancy, price value, facilitating conditions, hedonic motivation, habit, system quality and service quality – were found to have a significant impact on actual use behaviour. This study was cross-sectional, therefore future studies should implement longitudinal studies in order to re-collect the findings. Further, this study adopted convenience sampling of Saudi M-Banking users. This may adversely impact the issue of generalisability to the whole population. The gap in the M-Banking literature in Saudi Arabia would be bridged by proposing a comprehensive conceptual model that scrupulously clarifies the use of M-Banking from the perspective of Saudi users. Furthermore, this study would consider the adoption of numeric data in order to inferentially analyse them using SEM. This in turn would assist in generalising the findings to the whole Saudi population.  相似文献   
8.
This study aims to analyse the factors that can explain the adoption and effective use of a new e-learning system in Iraq. To achieve this, it uses a selection of factors that are present in the technology acceptance model (TAM) and the unified theory of acceptance and use of technology (UTAUT) model, and it includes three additional factors. The study hypothesises new relationships between the selected factors. Questionnaires were distributed to 300 university students in Iraq. Partial least squares-structural equation modelling (PLS-SEM) was used to analyse the data received. The findings suggest that perceived usefulness (PU), perceived ease of use (PEOU), subjective norms (SNs), information quality (IQ), system quality (SQ), technical support (TS) and self-efficacy (SE) have significant effects on behavioural intention (BI). In turn, BI and TS have significant direct effects on the actual use (AU) of e-learning systems. The factors age, gender and experience significantly moderated some of the relationships in the model. The research has several implications for policy makers, universities and the management of e-learning systems.  相似文献   
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10.
基于UTAUT和TTF模型的移动图书馆用户采纳行为研究   总被引:1,自引:0,他引:1  
移动图书馆是新的网络环境下为用户提供随时、随地、随需信息服务的应用平台,近年来其呼声热度很高,但仍然面临用户采纳率不理想的局面,为解决此现实问题,分析和挖掘影响移动图书馆用户采纳意愿的因素,解释和预测移动图书馆用户行为是至关重要的。本文在整合UTAUT和TTF模型的基础上,从用户感知和任务/技术的双重视角构建理论模型,采用实证研究方法,利用结果方程模型探究各个因素对移动图书馆用户采纳意愿的影响。数据分析结果表明,绩效期望、个体创新和感知信任对移动图书馆用户采纳意愿有显著正向影响,任务技术匹配通过绩效期望间接影响用户采纳意愿。并在此基础上讨论了本文对移动图书馆发展的理论和实践意义。  相似文献   
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