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A psychological process called self-referencing justifies the use of ‘you’ statements in advertisements; the more an individual relates an ad to him/herself, the greater the likelihood of recall and favorable evaluation. Self-referencing can be differentiated based on the temporal dimension of the self being activated while processing advertisements: when people remember themselves in the past they engage in retrospective self-referencing whereas they engage in anticipatory self-referencing when imagining themselves in the future. The current study examined the moderating role of consumers’ cultural background (i.e. long-term vs. short-term orientation) on the effects of temporal orientation of self-referencing. A corollary of this premise is that the match between cultural time orientation and the type of self-referencing activated by an ad will increase the extent of viewers’ self-referencing as well as advertising effectiveness. Further, this study confirmed a mediating role of self-referencing in explaining the match effects. The findings inform the extant literature on self-referencing and also provide managerial implications for international advertising practitioners. 相似文献
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In this article visual technologies and their use in three reconstructions after an incident are linked with accountability issues. Conclusions are drawn on the relation between administration, the choice of technology to create and distribute visual occurrences, and society and how visualizations are used to frame accountability issues. 相似文献
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Karen Ellery 《Teaching in Higher Education》2017,22(8):908-924
Educational literature shows that students from working-class backgrounds are significantly less likely to persist to completion in higher education than middle-class students. This paper draws theoretically and analytically on Bernstein’s ([1990. Class, Codes and Control, Volume IV: The Structuring of Pedagogic Discourse. London: Routledge; 2000. Pedagogy, Symbolic Control, and Identity: Theory, Research, Critique. Lanham: Rowman and Littlefield]) thesis that, through differential framing of pedagogic practices, the curriculum has capacity to accommodate all groups of students. Pedagogic practices in both a science foundation course and four first-year mainstream science courses in a higher education institution in the South African context are examined. Whilst the foundation course exhibits modalities that generally favour access, the mainstream courses have some modalities that appear to be constraining. It is argued from a social justice perspective that holistic curriculum transformations that better enable epistemic transitions are an urgent imperative, and that consideration of differential framing of pedagogic modalities offer a close-up empirical means of conceptualising such reforms. 相似文献
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Young adults are disproportionately affected by negative sexual health outcomes, such as sexually transmitted infections. One strategy for reducing such negative outcomes involves the use of comprehensive sexual health education. As comprehensive sexual health education programmes are adopted, there is a need to evaluate the messaging approaches that might best connect with young people. Sex-positive approaches, which describe sex as a healthy practice and personal choice, are becoming popular, but whether this strategy works has not been tested from a message design perspective. This study examines the reactions of young adults to sex-positive or sex-negative messages, framed as a gain or loss, designed for a text message-based intervention. Participants quantitatively evaluated 24 messages on their mobile phones. Gain frames were preferred over loss frames, and sex-positive messages were rated as more believable and persuasive. An interaction between the two concepts was also found. Results highlight how sex-positive messages that focus on the benefits of certain behaviours tend to resonate better with young adults. Implications for health educators and practitioners are discussed. 相似文献
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以决策理论和动机理论为指导,采用实验心理学的研究范式,通过接发球动机冲突框架效应的调查和贴近实战的3×3组混合实验,对少年乒乓球运动员的接发球动机冲突进行了研究。结果表明:用积极性语言表述接发球情景时,运动员表现出风险规避偏好;用消极性语言表述接发球情景时,运动员表现出风险寻求偏好,产生了接发球框架效应。同时,框架效应还存在个体差异。其次,趋避动机冲突影响接发球的主动性和攻击性,在比赛分领先时,避大于趋的接发球动机有利于提高接发球的主动性和攻击性;在比分落后时,趋大于避的接发球动机有利于提高接发球的攻击性等等。从而,为教练员和运动员在接发球动机冲突情景下的决策提供理论依据。 相似文献
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地市党报灾害报道的框架建构与政府形象的媒介再现——以2009年石家庄雪灾为例 总被引：1，自引：0，他引：1
本文运用内容分析方法和框架理论考察地市级党报在灾难新闻报道中如何设置新闻框架、再现政府形象。 相似文献
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The present study examined frames and second-level agenda-setting attributes used by national and local newspapers to cover the 2012 Aurora, Colorado shootings. Unlike research examining coverage of school shootings, this study examined a mass shooting that did not occur at a school. Both newspaper types published a similar number of articles—though national articles tended to be longer—and virtually stopped coverage after 18 days. While previous coverage tended to focus on shootings’ societal implications, Aurora coverage focused more on individuals involved in the time immediately surrounding the shootings. National papers focused on the gunman, while the local press tended to focus on victims. Mass shootings in general tend to be salient news items, but the present study further shows news outlets may now focus on incidents’ specifics instead of common characteristics they might share, perhaps because audiences have an existing understanding of them. The shootings were framed in terms of gun control; national newspapers used this frame more often than did local newspapers. Both newspaper types tended to discuss gun control as directly related to the Aurora shootings, rather than as a societal or continuing need. Results offer further evidence that second-level agenda-setting and framing are distinct concepts. 相似文献
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The aim of this paper is to grasp the influence of the newsroom on frame-building processes. First, journalists’ own understanding of “frames” and “framing” is discussed. Second, from an academic interpretation of these concepts, journalists’ framing practices are studied. To this end an ethnographic study was conducted at two newsrooms, one in Belgium and one in the Netherlands. The findings reveal that while the noun “frame” is sporadically used as a tool, the verb “framing” is considered as something from which a journalist should refrain. This is explained by the associations journalists make with strategic framing from sources as well as by the newspapers’ explicit attempt to no longer view the world from a single ideological frame. It is argued that the studied newsrooms have replaced ideology by, respectively, a counterframing strategy that strives to disprove existing frames (deframing) and a narrative approach that, one the one hand, sharpens existing frames but, on the other hand, offer more opportunities to create alternative frames (reframing) for events. 相似文献
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Nadia Caidi 《The Information Society》2004,20(1):25-38
Information infrastructures (IIs) are a complex arrangement of people, technology, institutions, content, and conduits. Their development is shaped by the environment in which they evolve and the visions ascribed to them by the various actors. This article examines the assumptions, meanings, and definitions associated with IIs in four Central and Eastern European (CEE) countries: Czech Republic, Hungary, Poland, and Slovakia. In particular, it focuses on how one stakeholder group, the library community, frames the policy debates around IIs. In-depth interviews were conducted in 1999 with 49 library policymakers in 37 institutions. The data shed light on the respondents' collective story and visions and help us gain a better understanding of political and cultural differences in the development of IIs. 相似文献