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《Sport Management Review》2019,22(4):553-565
Despite the importance of an athlete’s image and reputation as an individual brand, the academic literature lacks investigations on whether and how an athlete’s brand can be protected when they engage in unethical transgressions. Focusing on athletes’ pro-social activities, the authors presented an experimental study to test how an athlete’s pro-social efforts can alleviate negative impacts from his/her transgression. In particular, the authors test the impacts of athletes’ involvement level (high vs. low) with a pro-social cause and level of fit between an athlete and a cause (high vs. low) on sport consumers’ perceptions. Results demonstrate that an athlete’s pre-scandal charitable behaviors can mitigate adverse impact of a transgression on consumer response only when the athlete has deeply engaged in charitable behaviors. The results also show that a higher fit between an athlete and a cause can generate more severe damaging impacts on consumer evaluation than a lower fit due to consumer skepticism caused by a combination between a negative reputation and a high-fit cause. 相似文献
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《Sport Management Review》2020,23(5):810-823
When athlete transgressions occur both on and off the field, there can be negative impacts on stakeholders. Therefore, it is essential to explore how consumers react to transgressions to gain a better understanding of how they can be successfully managed. The purpose of this study was to explore consumers’ Twitter reactions to an athlete’s transgression using a homophobic slur, drawing on critical discourse studies as a conceptual framework. Using Visual Twitter Analytics (Vista), tweets were collected over the 2017 Toronto Blue Jays’ season. For this study, the subset of tweets related to the incident were isolated. We found a duality in discourses, in that consumers shared perspectives for and against the use of homophobic language in sport. Practically, many consumers supported the idea of athletes being assigned a punishment for this type of language use. While consequences may satisfy some consumers, a cultural change within the organization and fan base is required to create an inclusive sport environment regarding language use. 相似文献
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Bullying and repeated conventional transgressions in Swedish schools: How do gender and bullying roles affect students’ conceptions? 
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下载免费PDF全文 Robert Thornberg Tiziana Pozzoli Gianluca Gini Jun Sung Hong 《Psychology in the schools》2017,54(9):1189-1201
Bullying is a moral transgression. Recognizing the importance of approaching bullying from a moral perspective, the present study examines whether children's judgments and reasoning to justify their judgments differ between bullying and repeated conventional transgressions. Our study also explores differences by gender and differences among bullies, victims, and uninvolved students. Participants included 381 students from 13 elementary schools in Sweden. Findings indicate that children judge bullying as more wrong than repeated conventional transgressions; use moral reasons more frequently in their justifications about bullying than about repeated conventional transgressions; and use conventional reasons more frequently to justify their judgments on repeated conventional transgressions as compared with bullying. Female students and nonbullies judged bullying and repeated conventional transgressions as more wrong and used moral reasons more frequently in their justifications of judgments of bullying than did male students and bullies. Male students reported bullying more than did female students. Implications for practice are also discussed. 相似文献
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In this paper, we offer a critique of neoliberal power from the perspective of the gendered, sexualised, raced and classed politics of motherhood in English universities. By using dialogical auto-ethnographic methods to examine our own past experiences as full-time employed mother–academics, we demonstrate how feminist academic praxis can not only help make the gendered workings of neoliberal power more visible, but also enable us to nurture and sustain alternative ways of being and working in, against and outside the university. Far from desiring greater inclusion into a system which enshrines repressive logics of productivity and reproduces gendered subjectivities, inequalities, silences and exclusions, we aim to refuse and transgress it by bringing feminist critiques of knowledge, labour and neoliberalism to bear on how we understand our own experiences of motherhood in the academic world. 相似文献
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Geoffrey Gates 《Children‘s Literature in Education》2006,37(1):69-79
This paper examines six recent retellings of Robin Hood and concentrates on the representation of class, religion and gender in the texts. The question is asked: ‘what values do the texts implicitly or explicitly arm?’ The idea that Robin Hood retellings are systematic of a socially and politically conservative ideology is interrogated by considering moments of possible transgression of the universalistic metanarrative in the texts. 相似文献
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《Sport Management Review》2017,20(3):261-272
A celebrity athlete’s transgression damages the public’s trust in that celebrity. However, little is known about whether demonstrating an outstanding performance after the transgression mitigates the negative consequence of that transgression. It also remains unexplored whether engaging in reparation can restore consumer trust and generate forgiveness. Taking a longitudinal approach, we found that post-transgression performance slightly increased competence-based trust but had no impact on increasing integrity-based trust and forgiveness. However, post-transgression reparation efforts enhanced both integrity-based trust and forgiveness over time. Findings also suggest that performance has little impact on generating forgiveness, countering the popular notion that winning takes care of everything. 相似文献
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M. Lane Bruner 《Quarterly Journal of Speech》2013,99(1):86-107
By examining instances of dramatically rejected speech, critics can identify codes of the unsayable in a culture/situation, and by identifying what cannot be said publicly are better equipped to distinguish between types of national identity. In the years leading to German reunification, West German national identity was based upon various strategies of remembrance that are identified through a comparison of two speeches: Richard von Weizsäcker's celebrated 1985 parliamentary address commemorating the end of the Second World War in Europe and Philipp Jenninger's dramatically rejected parliamentary address in 1988 commemorating the fiftieth anniversary of the Kristallnacht. 相似文献
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季君君 《番禺职业技术学院学报》2006,5(4):32-36
戏剧《阿尔伯特站起来!》(Woza Albert!)运用新约中耶酥的形象及其第二次降临的典故,全方位地揭露了黑人在尚处于种族隔离制度之下的南非所受的社会压迫,表达了他们对于自由、幸福和身份的渴望以及建立一个和平公正好社会的梦想。该剧运用“魔幻现实主义”这一文学模式,实现了跨越时空和颠覆强权的主题。 相似文献
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凯瑟琳·安·波特是美国公认的文体家。作为现代派小说的杰出代表。波特敢于打破叙述者对人的内部和外部只能做同步描述的传统全知叙事模式,另辟蹊径,运用独特的叙事策略,尤其是叙事视角的选择和视角越界的运用使她的短篇小说具有了前所未有的立体表现效果。短篇小说《失窃》虽然情节简单却蕴涵了丰富的意义空间。分析《失窃》的叙述视角有助于读者更准确的理解叙事者无言“展示”背后的深层含意。 相似文献