排序方式： 共有25条查询结果，搜索用时 187 毫秒
1.
近几年中国各地海洋节庆旅游蓬勃发展,给滨海城市带来了极大的经济效益及发展契机。然而快速的发展也暴露了中国海洋节庆旅游的许多不足之处。文章试对海洋节庆旅游进行界定,并对其特点及意义进行总结,通过案例的搜集分析,提出了发展中的问题,并在此基础上探讨了发展中国海洋节庆旅游的对策。 相似文献
2.
《Sport Management Review》2014,17(4):530-545
This teaching case explores the sport of wakeboarding to examine how its female practitioners need to become entrepreneurial in order to make a living from the sport. Students ponder the financial pressures of becoming a professional female wakeboarder, and how to sustain momentum once one turns professional. The significance and inter-relationship of sponsorship and self-branding/promotion figure prominently. Costs of competing are high in the best of circumstances, and nearly insurmountable without corporate backing. Obtaining such support requires a healthy degree of marketing oneself. The female riders offer a number of anecdotes and recollections providing salience to issues concerning sustainability and gender inequity. Male riders may earn up to four times more on tour than female riders and there is pressure to adapt to the “boys’ club” to advance one's career. Earning a living through involvement in wakeboarding is difficult for women. Models of entrepreneurism are provided to guide student discussion in developing strategies to overcome issues for female wakeboarders making the sport financially attractive for female competitors. 相似文献
3.
教育是贯穿人一生的有机整体,人在不同发展阶段有不同的教育需求,但不同发展阶段教育之间应保持相对的一致性和连贯性,保持中学与大学教育的有机衔接与融合发展至关重要。在我国的教育实践中,中学与大学教育存在脱节的现实困境。主要体现在:一是中学与大学教育在办学理念上存在脱节,中学教育理念缺乏对大学教育的关照;二是未能建立起中学与大学教育有机衔接与融合的课程体系;三是我国大学招生考试制度导致中学与大学教育缺乏有机互动。这些问题导致难以满足新时期我国对拔尖创新型人才培养的现实需求,不利于中学与大学教育的有机互动与良性发展。在中学与大学教育衔接与融合方面,英国无论从中学教育理念、课程体系还是大学招生考试科目设置等方面都有成功的经验,值得我们借鉴。 相似文献
4.
处于由环境动因、竞争者、消费者以及企业构成的“品牌力信息场”中的品牌,为了满足消费者的期待价值,需要在瞬息万变的“信息场”中把握核心价值的“变”与“不变”,才可能得以存活并发展。“不变”的是核心价值的本质内涵,“变”的是核心价值的呈现形式,不变中有变,变是为了不变。这是品牌发展的战略确定和策略实施原则。 相似文献
5.
Positioning in Market Space: The Evaluation of Swedish Universities' Online Brand Personalities 总被引：3，自引：3，他引：0
Robert A. Opoku Magnus Hultman Esmail Saheli-Sangari 《Journal of Marketing for HIGHER EDUCATION》2013,23(1):124-144
The paper extends Aaker's previous empirical work on brand personality by exploring whether Swedish Universities communicate distinctive brand personalities in cyberspace. Employing a multistage methodology, data are drawn from the English Web sites of 17 Swedish universities and analyzed by using a combination of computerized content and correspondence analyses. Results indicate that some universities appear to have clear brand personalities, others take on a new face with regard to the obvious personality one would have initially associated them with, while others fail to communicate their brand personalities in any distinct manner. While illustrating a powerful but simple and relatively inexpensive way for institutions for higher education and brand researchers to study communicated brand personalities, this study also highlights the growing importance of brand positioning issues in internationalization and globalization of higher educational institutions. 相似文献
6.
Ken Haycock 《Public Library Quarterly》2016,35(4):291-297
This article summarizes the conclusions from a series of two-day seminars of professional library executives on the future of libraries. The provocative element in this summary is the groups’ promises to not get caught up in library “nostalgia, platitudes, and clichés.” The result is a clear-cut set of questions that all librarians but especially public librarians need to face as they prepare for the many questions of adaptation of their profession to the issues they already face in keeping or making their libraries successful through the remaining decades of the 21st century. 相似文献
7.
我国的数据库产业存在着规模小,上网数据少、商品化程度低,缺乏市场意识、重复建库严重、全文数据库少、标准化程度低,兼容性差,重视硬件建设,软件投入不足,政府监管不力、维护不及时,待建栏目多等问题。发展对策是:数据库经营的商业化、市场化;数据库产业的法律化、规范化;数据库经费的正常化,制度化;数据库企业的现代化、品牌化;数据库标准的科学化,统一化。 相似文献
8.
Kim McNamara & Donald McNeill 《传播与批判/文化研究》2013,10(3):259-278
The article examines the growing interest in political celebrity and urban branding within media and cultural studies. It stresses the significance of narrative strategies in political statecraft, with specific reference to the intimate relationship between mayors and cities. It focuses on the figure of Rudy Giuliani, both in his period as mayor of New York between 1993 and 2001, and in his subsequent political and private lives, paying close attention to how the event of 9/11 acted as a pivot in his political career. After conceptualizing the relationship between mayors and cities through a discussion of public discourse, celebrity, and political scale, the paper then identifies three processes by which Giuliani has personified New York: first, through narrative control and self-projection within the New York political sphere, by considering his use of selected city sites as a form of synecdoche in his media strategies, and his marginalization of those who challenged him politically; second, through his elevated celebrity status and visual representation by the media in the aftermath of 9/11; and third, through the genre of autobiography and branding, via his book Leadership and related commercial activities, whereby he shifted the scale of his narrative beyond New York. 相似文献
9.
In the competitive world of children's programming, networks are under intense pressure to build brand loyalty and increase market share. This essay examines how Fox Kids and the Disney Channel transform electronic space into “place” as a means for carving out brand identity. This transformation of electronic space into place requires strategies that encourage viewers to see electronic spaces as habitable and desirable. While the two networks employ different approaches to the creation of place, they both reproduce familiar ideologies (e.g., individuality as identity) and social arrangements (e.g., families and neighborhoods) to represent a habitable place that can inspire loyalty and even affection from viewers. 相似文献
10.
Michael L. Butterworth 《Quarterly Journal of Speech》2013,99(3):309-333
Baseball has enjoyed its status as the “national pastime” in part because it has been associated with democracy. To the extent that baseball, as an institution of civil religion, fosters pluralism and inclusion, it can indeed be viewed in democratic terms. In recent years, the advent of conservative Christian events called “Faith Nights” threatens the democratic health of the “church of baseball.” In particular, Faith Nights depend on a logic of branding that masks the political commitments that support the events. Thus, although many baseball fans and followers may not be aware of all aspects of Faith Nights, they are constituted in a hegemonic relationship with Christianity in ways that demand critical attention. 相似文献