排序方式： 共有8条查询结果，搜索用时 15 毫秒
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ABSTRACTA case study demonstrating how an online narrative featuring the adventures of a cuddly toy penguin, Pablo Penguin (@uoppenguin on Twitter) has been introduced at the University of Portsmouth Library to build trust and engagement between university students and library services and facilities. Evidence for the benefits of anthropomorphic brand mascots and best practice for their design and use to enhance the library brand, emotionally engage, build trust, lower barriers to service engagement, and mentor students from the perspective of a perpetual student are drawn from the marketing and psychological literature then illustrated in the case study. 相似文献
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冬奥会吉祥物是冬奥会的实体标识,通过外显的美学特征将设计理念、价值取向等文化因素蕴含其中,使其外部美的形象与内部美的精神融合在一起,展现举办地的民族特色,传递奥林匹克精神。运用文献综述、比较分析和归纳总结等方法,将历届冬奥会吉祥物的审美共性与个性进行分析,结合从第22届冬奥会吉祥物的设计所得到的真实美感和自然美、艺术美与科学技术美的完美融合,以及丰富的实体视觉符号和寓意美、民族特性与文化内涵的完美结合等多方面启示,深入探析冬奥会吉祥物的审美创造和欣赏。 相似文献
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张晓春 《吉林体育学院学报》2011,(4):34-36
全国农民运动会作为国内重大赛事之一,也是全国农民的盛大节日,举办农运会对于推动农民体育和新农村各项事业发展、促进新农村建设以及全面实现小康社会建设具有重要的作用。运用文献资料法、比较法和逻辑分析法,对历届农运会大型文体表演、宗旨、项目设置与参赛规模等方面进行分析,旨在促进农村体育和农村社会和谐发展。 相似文献
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梁伟 《宁波大红鹰职业技术学院学报》2006,(2)
极富中国传统吉祥图案艺术魅力的吉祥物随着社会的发展将不断注入现代人的审美思想和文化观念,从中焕发出更多优美动人的容颜和时代精神,以其独特的视觉语言向人类传递最祥和的福音和最美好的祝愿。 相似文献
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北京奥运会的"福娃"形象给世人留下了深刻的印象,伦敦奥运会的"文洛克""也激励着一代人",奥运吉祥物是动态的持续发展的过程,所以对奥运吉祥物做持续性的研究有其必要性。本文采用文献资料法和历史研究法分析历届夏季奥运吉祥物,并兼顾冬奥会吉祥物,在此基础上对奥运吉祥物的发展趋势做了大胆的预测。 相似文献
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Peter Lindsay 《体育哲学杂志》2013,40(2):299-305
This article presents a critique of two arguments made by S.P. Morris in his recent piece ‘The Trouble with Mascots’. The first argument is that the wrong of mascots is rooted in the falsity of the stereotyping generalizations that they create and perpetuate. The second is that when the group provides the name to itself (as with the Fighting Irish of Notre Dame), it is, in light of that fact, no less morally objectionable. These two arguments are related, for the second would be correct if falsity were in fact the issue. As I argue, however, if we take a different view of the problem that generalizations present, the moral relevance of who does the naming becomes clear. 相似文献
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