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Pyungho Kim 《The Information Society》2017,33(1):43-47
A Korean version of broadcast-type mobile TV service called digital mobile/multimedia broadcasting (DMB) that started in 2005 is now considered a failure. Existing studies approach DMB's failure in commercial terms. This study discusses DMB in the sociocultural context of the new media environment into which it was inserted, where it struggled and eventually declined. With the rapid spread of smartphones and social media, the media environment was reshaped toward interactive and decentralized communication practices that were radically different than those of broadcasting-centric times. DMB with a centralized mass communication structure did not fit in well with this environment. This study shows that the success or failure of new media services may well depend on how they fit in within the larger media environment. More broadly, it shows that a contextual approach to analyzing new media technologies that employs the concept of fitness formation can be very useful. 相似文献
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掌上电视是一项移动电视新业务,和以前的移动电视业务手机电视、车载移动电视相比,具有技术成熟、信号接受质量好、收视费用低、产业链更容易完善等优势。由于掌上电视潜在的用户群体庞大,使掌上电视业务蕴涵巨大的商机,是移动电视产业新的经济增长点。 相似文献
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该文在分析研究DMBEPG一系列相关协议、技术背景、工作原理的基础上,就DMB EPG前端系统的数据转换技术展开探讨,并设计和实现了基于XML的EPG数据转换技术,即提出一种基于Schema模式的数据转换方法． 相似文献
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