忠诚管理与图书馆职业精神构建——以心理契约为中心     

陈军 《四川图书馆学报》2008,10(1):13-16

当前我国的图书馆事业在理论和实践两个层面都程度不同地形成了对图书馆职业精神的反省和拷问,并围绕图书馆的核心价值、核心能力进行了广泛的探讨.基于心理契约的忠诚管理关注的是人的心理因素,强调的是人的内心的和谐,实施有效的忠诚管理对构建图书馆职业精神具有积极的意义.  相似文献   

客户关系管理的科技查新服务研究     

孙玉玲  陈芳  闫亚飞  董璐 《中国科技资源导刊 (中国信息导报)》2016,(5):105-110

从科技查新服务的实践出发,探讨客户关系管理在查新服务管理中的应用。通过总结目前科技查新服务的 创新模式,论述基于客户关系管理的查新服务的特点和优势。认为科技查新服务中实施客户关系管理的目标是转变科 技查新被动服务的局面,挖掘价值用户以提供增值服务,进而提升科技查新服务价值。本文从客户分析、客户满意度 与忠诚度管理、客户关系保持与发展以及价值客户的发现四个方面探讨了服务模式构建的思路,并以中科院文献情报 中心科技查新服务为案例,讨论服务实践及效果。  相似文献   

期刊读者关系管理浅析     

张向红 《宁波职业技术学院学报》2011,(4):102-105

期刊读者关系管理,是期刊经营者树立以读者为中心,借助现代化信息技术和管理技术,实现与读者的交流互动,提高期刊综合效益的新型管理模式。它通过运用读者数据库收集和分析大量的读者资源信息,了解读者信息需求与阅读偏好,采取一系列策略为读者提供个性化服务,从而最大程度地提高读者的满意度及忠诚度。期刊维系读者,挖掘吸引更多的潜在读者,以读者关系为支点是提升期刊整体绩效,提升期刊核心竞争力的有效手段。  相似文献   

论唐五代白话小说的伦理观     

俞晓红 《安徽师范大学学报(人文社会科学版)》2004,32(6):686-691

唐五代白话小说往往儒道释三教观念并存,作品援儒入佛,宣扬忠孝,意在借助中土传统伦理观,搭建中土受众对佛教文化的心理接受平台.  相似文献   

高校教师组织忠诚观念匮乏的原因及对策     

高颖  黄云明 《保定师专学报》2007,20(2):89-90

组织忠诚匮乏是当前我国高校普遍存在的现象。贯彻以人为本精神,提升教职员工的认同感和归属感,注意引进具有组织忠诚观念的人才,应该成为一个相当长的时期内高校人才管理的中心工作。  相似文献   

《水浒》：被误读的文本？     

李友桥  余利 《湘潭师范学院学报(社会科学版)》2001,23(6):72-75

《水浒》所表现的主旨一直被人们误读，其实，在“官逼民反”、“替天行道”、“忠义双全”等旗号下，是吏胥、军官和地主等统治阶级的中下层集团纠合流民和市民势力发动的一次争取权力的斗争，对封建政权并没有形成真正的冲击，而“八方共域，异姓一家”也只是虚幻的表象。  相似文献   

Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives     

《International Journal of Information Management》2016,36(3):245-257

With the growth and competition of the smartphone industry, developing a better understanding of what drives consumers' loyalty to smartphone brands has become an important issue for academics and practitioners. This study hypothesizes four determinants of smartphone brand loyalty based on the perspectives of consumer value and consumer-brand identification. Furthermore, this study also explores the moderating effects of age and gender differences on the determination process of smartphone brand loyalty. Data collected from 157 respondents was tested against the research model using a partial least squares (PLS) approach. The results indicate that functional value, emotional value, social value, and brand identification have a positive influence on smartphone brand loyalty. Of the two moderators, results show that age enhances the emotional value-brand loyalty and social value-brand loyalty linkages but weakens the brand identification-brand loyalty relationship. However, gender does not play a moderating role in the determination of smartphone brand loyalty. The results of this study provide several important theoretical and practical implications for smartphone brand management.  相似文献   

狂狷入圣:诸葛亮文化人格简论     

张宏 《广东技术师范学院学报》2011,(2):5-7,138

毛宗岗评点本《三国志通俗演义》中的诸葛亮,是儒家正统中庸人格的体现者和超群智慧的拥有者。在文化美学人格上,隐逸的诸葛亮更多地表现出狂狷之美。出山后更多地表现出有心杀贼无力回天的悲怆情怀,"力行近乎仁",使他由狂狷而入圣。是隐逸、狂狷、忠烈的混合体,是由狂狷而入圣的典范。  相似文献   

Relationships among community interaction characteristics,perceived benefits,community commitment,and oppositional brand loyalty in online brand communities     

Ying-Feng Kuo  Lien-Hui Feng 《International Journal of Information Management》2013,33(6):948-962

To stand up for the brands they support, members of brand communities develop “oppositional brand loyalty” towards other rival brands. This study identifies how the interaction characteristics of brand community affect the perceived benefits of community members, and whether the perceived benefits cause members to develop community commitment, as well as the relationship between community commitment and oppositional brand loyalty. This study examined members of online automobile communities in Taiwan, and obtained a total of 283 valid samples. The analytical results reveal that interaction characteristics of brand community make members perceive many benefits, with “brand community engagement” being the most noticeable. Furthermore, hedonic, social, and learning benefits are the main factors to form community commitments. When members have community commitments, they will form oppositional brand loyalty to other rival brands. Based on the analytical results, this study provides suggestions to enterprises regarding online brand community operations.  相似文献   

中国基金管理公司品牌建设的必要性研究     

冯俊 《苏州市职业大学学报》2007,18(3):46-47,84

2006年中国基金业得到快速发展,基金业内的竞争在经历了产品竞争、渠道竞争、投资业绩竞争三个阶段之后,各基金公司意识到品牌正在成为竞争的利器。因此,当前品牌建设对基金公司及顾客的重要意义显得越来越突出。  相似文献