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The significance of IT in the context of non-digital social enterprises (SEs) and its influence on the viability of such SEs have been less studied themes in information systems research. In the era of ubiquitous IT, SEs have increasing pressures to cope with the ever-dynamic technological domain while balancing their dual objectives. Data from a single revelatory case of Jaipur Rugs (JR), an SE situated in a developing country context (India), is used to fathom the peculiarities of the SE context with a focus on the sociomaterial phenomena of IT emergence. Using the three fundamental notions of sociomateriality theory (relationality, performativity, and practice) this interpretive study understands the mechanisms underlying the SE’s attempt to balance its financial and social sustainability objectives. Through the innovative use of IT, the SE establishes and maintains shared value, yielding stability and efficiency to the business (financial viability) while simultaneously ensuring scalability and effectiveness of their social impact. This study strengthens the perspective of IT as an emergent phenomenon situated in sociomaterial practices and fills a gap in organizational literature by examining such phenomenon in the rich context of SEs where achieving the balance between dual goals is increasingly dependent on non-human (IT) agents.  相似文献   
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The growth of social media has enabled new operating methods and sparked organizational optimism in social technologies. We must broadly and distinctively identify the practices enacted in the organizational use of social technologies, understand how these practices influence each other, and the mechanisms driving their achievement. This paper deduces the sociomaterial practices enacted in the organizational use of social media and the augmenting generative capabilities. We surveyed seventy-three (73) organizations, collected 267 usable responses and applied structural equation modelling (SEM) techniques to analyze the data. The paper offers two contributions. First, we utilize the affordances-in-practice perspective to identify and categorize organizational practices enacted on social media, including functional, symbolic, and interactive practices. Then, we highlight the role of organizational generativity in facilitating these practices. Generativity represents the ability to revitalize, procreate, and introduce new ways of acting in dynamic or transient situations. Overall, our findings show how social media practices relate to organizational generativity and the mediating role of symbolic-driven practices.  相似文献   
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