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Nisreen Ameen Robert Willis Media Noori Abdullah Mahmood Shah 《British journal of educational technology : journal of the Council for Educational Technology》2019,50(3):1434-1446
This study aims to analyse the factors that can explain the adoption and effective use of a new e-learning system in Iraq. To achieve this, it uses a selection of factors that are present in the technology acceptance model (TAM) and the unified theory of acceptance and use of technology (UTAUT) model, and it includes three additional factors. The study hypothesises new relationships between the selected factors. Questionnaires were distributed to 300 university students in Iraq. Partial least squares-structural equation modelling (PLS-SEM) was used to analyse the data received. The findings suggest that perceived usefulness (PU), perceived ease of use (PEOU), subjective norms (SNs), information quality (IQ), system quality (SQ), technical support (TS) and self-efficacy (SE) have significant effects on behavioural intention (BI). In turn, BI and TS have significant direct effects on the actual use (AU) of e-learning systems. The factors age, gender and experience significantly moderated some of the relationships in the model. The research has several implications for policy makers, universities and the management of e-learning systems. 相似文献
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Ali Tarhini Kate Hone Xiaohui Liu Takwa Tarhini 《Interactive Learning Environments》2017,25(3):306-328
In this study, we examine the effects of individual-level culture on the adoption and acceptance of e-learning tools by students in Lebanon using a theoretical framework based on the Technology Acceptance Model (TAM). To overcome possible limitations of using TAM in developing countries, we extend TAM to include subjective norms (SN) and quality of work life constructs as additional constructs and a number of cultural variables as moderators. The four cultural dimensions of masculinity/femininity (MF), individualism/collectivism, power distance and uncertainty avoidance were measured at the individual level to enable them to be integrated into the extended TAM as moderators and a research model was developed based on previous literature. To test the hypothesised model, data were collected from 569 undergraduate and postgraduate students using e-learning tools in Lebanon via questionnaire. The collected data were analysed using the structural equation modelling technique in conjunction with multi-group analysis. As hypothesised, the results of the study revealed perceived usefulness (PU), perceived ease of use (PEOU), SN and quality of work life to be significant determinants of students’ behavioural intention (BI) towards e-learning. The empirical results also demonstrated that the relationship between SN and BI was particularly sensitive to differences in individual-cultural values, with significant moderating effects observed for all four of the cultural dimensions studied. Some moderating effects of culture were also found for both PU and PEOU, however, contrary to expectations the effect of quality of work life was not found to be moderated by MF as some previous authors have predicted. The implications of these results to both theory and practice are explored in the paper. 相似文献
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The Technology Acceptance Model (TAM) is a key model describing teachers' intentions to use technology. This meta-analysis clarifies some of the contradictory findings surrounding the relations within the TAM for a sample of 45 studies comprising 300 correlations. We evaluate the overall fit of the TAM and its structural parameters, and quantify the between-sample variation through meta-analytic structural equation modeling. The TAM fitted the data well, and all structural parameters were statistically significant. On average, the TAM variables explained 39.2% of the variance in teachers' intentions to use technology. Several sample, measurement, and publication characteristics, including teachers’ experience and the representation of the TAM variables, moderated the relations within the TAM. Overall, the TAM represents a valid model explaining technology acceptance—however, the degree of explanation and the relative importance of predictors vary across samples. Implications for further research, in particular the generalizability of the TAM, are discussed. 相似文献
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Customer acceptance of IPTV service quality 总被引：1，自引：0，他引：1
Hyeong Yu Jang Mi Jin NohAuthor vitae 《International Journal of Information Management》2011,31(6):582-592
The purpose of this article is to provide insights into the effects of Internet Protocol Television (IPTV) service quality and reveal mediation effects in the process of forming the repurchase intention. This study incorporates additional theoretical construct, perceived enjoyment, to reflect IPTV characteristics using extended technology acceptance model (TAM). This study empirically investigated a research model and conducted a survey of IPTV service users. The results of this study are as follows. First, IPTV service quality is summarized as design, security, and customer service, which is supported by second-order factor analysis. Service quality had an influence on perceived usefulness, perceived ease of use, and perceived enjoyment. Second, perceived ease of use had a significant effect on perceived enjoyment, and perceived usefulness also had an effect on repurchase intention. Third, attitude, trust, and satisfaction had a positive effect on repurchase intention. To reveal the impact on repurchase intention of the IPTV service quality, this study proposes customer acceptance on IPTV service based on a modified TAM. 相似文献
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Participation in and adding content to social tagging tools is important for these tools to achieve their purpose of classifying and organizing information. Users of social tagging tools are driven to participate and add tags by extrinsic and intrinsic motivation. Extrinsic motivation is dominating research as a main predictor of why users use information systems. Social tagging tools, as a subset of social media tools, are distinguished by their unique social aspect that makes intrinsic motivation a potential driver for users to add tags to content. Intrinsic motivation, when applied to social tagging tools, could entail many shades that represent different users’ motives for using such tools. In this paper, we add a rich concept of intrinsic motivation to include hedonism as a main predictor of users’ behavior on social tagging tools. We empirically validate a previously proposed theoretical model of three dimensional concepts of hedonism with three components describing individuals’ hedonic state when interacting with social tagging tools: explorability, curiosity, and enjoyment. After a robust and thorough data analysis using structured equation modeling, the results confirm our theoretical model and suggest using a richer concept of enjoyment to reflect a hedonic dimension when investigating intrinsic motivation with interactive social media tools. Our validated model could be the spark of new factors that have the potential to influence user acceptance of information systems in general and in social media tools. This research contributes to the development of attitude-behavior theories that could explain users’ acceptance of dynamic web 相似文献
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在TAM模型、相关文献以及前期研究的基础上,提出了政府网站用户引导路径分析模型,并运用路径分析法进行了验证。模型说明,"分类引导"、"交互引导"、"提示引导"、"路径引导"、"一站式引导"和"感知易用"可直接或间接显著影响"感知可用",因而政府网站可以通过提高用户引导功能提升感知政府网站的可用性和易用性,进而提升公众对政府网站的接受意愿,充分发挥政府网应有的作用。 相似文献