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1.
Building from the concept ‘sponsors of literacy', the authors revisit three empirical studies to argue for mobilising notions of sponsorship beyond fixed conceptions of individual sponsors and literacy to lifewide perspectives that take into account sponsoring relations across the broader learning lives of youth. The authors take up the theoretical heuristic ‘sponsorscapes' as a lens for attending to the dynamically networked, reciprocal and human‐material dimensions of literacy practices. With cases drawn from across settings and research foci, including middle school students in a classroom setting, high school‐aged youth across contexts and a participant‐researcher's interactions with a college student, the authors argue that attending to sponsorscapes can contribute critical insight into the emergent, diverse and valued literacies and sponsorship thriving across lifewide learning pathways, while recognising learners' agentive roles in investing, resisting and sponsoring literacies. 相似文献
2.
This article moves beyond book-based school ‘wide reading’ to propose constellations of multimodal media, including music videos, fashion parades, literary works, online games and material artefacts, along with associated pedagogies, as sponsors of pleasure. The article, based on empirical research with teachers in an Australian secondary school, proposes how the pleasure teachers experience in textual curation and research during curriculum planning might inform understandings of what reading might be for students. The author also considers the barriers to recognising diverse texts as having merit for study. Featuring Mattel’s Barbie, Kanye West and Andy Warhol, the article demonstrates how curation can inspire a vibrant reading fan culture and asks how teachers and students can negotiate or co-design ‘reading for pleasure’ curricula that make meaningful use of learner desires to seek collaboratively and collate creatively traces of meaning across media. Reading is an inevitable, spontaneous and enjoyable aspect of these practices. 相似文献
3.
随着世界各地越来越多的企业组织跨越地域界限，甚至跨出国门来拓宽自己的生存空间，合资企业与合作经营的浪潮已势不可挡。合资与合作的深层含义就是相异的文化在碰撞中寻求融合和协同。跨文化管理所涉及的课题甚多，本文只集中讨论跨文化的沟通。为此，本文访问调查了一些香港和澳门在中国内地的管理决策人员和投资者及中国内地驻香港或澳门中资企业的管理决策人员，希望首先借用同文同种、但由于历史原因形成不同文化背景的(广东)省港澳地区的跨文化沟通经验来论述跨文化的有效沟通。 相似文献
4.
Natalie Papanastasiou 《教育政策杂志》2017,32(1):82-99
This article presents one of the few qualitative studies to empirically examine the collaboration between private sponsors and principals in the context of England’s academy schools policy. It uses the concept of boundary-work to illuminate the multiple dynamics involved in the collaboration between principals and business sponsors. By analysing qualitative interviews with principals and sponsors from a local authority case study the article reveals the working relationship between these actors to be characterised by three boundary-work practices: drawing, negotiating and contesting boundaries. These practices are described before exploring their implications for existing understandings of England’s academies policy. This analysis directly answers calls in the literature for in-depth case study research which explores the collaboration between academy sponsors and principals, and the article’s interpretivist approach to boundary-work is shown to be a valuable theoretical approach which has received little attention in studies investigating the role of private actors in education. The article concludes by advocating for more studies of education policy to use boundary-work as a lens through which to understand the role being played by new actors in education, and argues that this perspective would be particularly valuable for examining the context of England’s increasingly diversifying schooling landscape. 相似文献
5.
企业的奥运会赞助策略 总被引：1，自引：0，他引：1
林少娜 《武汉体育学院学报》2004,38(2):47-49
分析了企业作为奥运会赞助商的起源及发展进程,介绍奥运TOP计划和企业赞助奥运的赞助策略。提出中国企业的奥运赞助,必须根据自身的品牌地位、经济实力、目标市场范围,选择最佳的层次和对象进行赞助。 相似文献
6.
运用文献资料法和逻辑分析法研究了即将于2012年9月8日在天津举行的第九届全国大学生运动会的市场开发情况。研究结果为：每届大运会主办城市都不一样影响大运会与城市人文环境相融合形成属于自己的独具一格的赛事品牌。全国大学生运动会的赛事运营模式是主办城市的市政府牵头、成立赛事委员会来对赛事进行运作管理。第九届全国大学生运动会的每个赞助等级的赞助企业过于单一并且不知名。第九届全国大学生运动会市场开发方式有：赞助商计划、特许经营计划、纪念品开发计划、其他项目开发计划,并针对以上结论提出了有关建议。 相似文献
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分析了新时期中职学校班主任工作的特殊性和重要性,结合实际工作经验,提出了具体的管理方法,认为搞好中职学校班主任工作,应把班风建设、学风建设作为工作重点;加强班级团队精神教育;做好后进生的教育转化工作。 相似文献
8.
将虚拟现实技术运用于体育赛事场馆背景广告的设置,构建三维虚拟的体育赛事场馆背景广告设置模拟系统.根据赛事赞助商的数量和级别等信息,在虚拟场馆内完成赞助商背景广告牌的模拟设置及其价值标定.系统根据不同的赞助商对背景广告牌进行价值计算和打包,背景广告牌模拟设置的结果以三维漫游的形式展示给赞助商,使其在赛前能了解未来比赛过程中广告牌在赛场内的空间位置分布及其曝光效果. 相似文献
9.
体育赞助对企业品牌资产价值增长的重要作用已被国外学者广泛证实,但对品牌资产模型的检验及品牌资产构成维度对整体品牌资产的影响鲜有研究,尤其对我国的体育赞助企业的品牌资产研究尚不深入。基于此,从消费者角度分析中超联赛赞助企业的品牌资产,依据Aaker的品牌资产理论,从品牌认知、感知质量、品牌联想和品牌忠诚度4个维度与整体品牌资产的相关性进行了实证研究。研究发现,感知质量和品牌忠诚度能够显著正向影响整体品牌资产,而品牌认知和品牌联想对整体品牌资产不具有显著性影响。最后,提出了中超联赛赞助企业的营销策略,以期为中超联赛赞助企业品牌资产价值增长提供理论参考。 相似文献
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高等教育办学主体结构是指高等教育办学主体因素有哪些,这些办学主体因素之间的关系是什么,它反映了高等教育举办权的分配状况,决定了不同办学主体的利益结构,影响高等教育的规模与质量。针对我国高等教育办学主体的"立"与"办"不分、多元办学主体的合作性不够等问题,高等教育办学主体结构调整的策略选择为:区分大学的"立"与"办"、以合作博弈理论为指导、选择适合的高等教育办学主体结构模式等。 相似文献