| 中、韩女子职业高尔夫运动发展现状的比较研究 |
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| 引用本文： | 易芳,张智.中、韩女子职业高尔夫运动发展现状的比较研究[J].搏击·武术科学,2013(3):109-112. |
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| 作者姓名： | 易芳 张智 |
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| 作者单位： | 广西师范大学体育学院, 广西 桂林 541004 |
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| 基金项目： | 广西师范大学人文社会科学博士科研启动基金项目 |
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| 摘 要： | 文章运用对比研究的方法对中国女子职业高尔夫（CLPGA）、韩国女子职业高尔夫（KLPGA）的成长过程、协会组织管理、赛事、赛事奖金额、会员、职业选手海外进出、市场营销等现状进行比较分析,并提出深化CLPGA组织管理体制改革,完善CLPGA赛制,增加大会数和奖金额度,加强CLPGA选手及专门人才培养,加大宣传力度,推广CLPGA品牌及加强市场营销策略等对策,以促进中国女子职业高尔夫运动的快速发展。
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| 关 键 词： | 中国、韩国 女子职业高尔夫 比较 |
A comparative Study of Ladies Professional Golf Development between China and Korea |
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| YiFang ZhangZhi.A comparative Study of Ladies Professional Golf Development between China and Korea[J].BOJI(WUSHUKEXUE),2013(3):109-112. |
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| Authors: | YiFang ZhangZhi |
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| Institution: | YiFang ZhangZhi(College of P.E.,Guangxi Normal University,Guilin Guangxi 541004,China) |
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| Abstract: | With the method of comparison,the paper does the comparative study of Chinese ladies professional golf（CLPGA）,Korea ladies professional golf（KLPGA） growth process,association organization management,events,events category,members,professional players overseas pass in and out,market present situations of the CLPGA organization and puts forward the deepening reform of the management system,perfect the CLPGA format,increase the number and amount of bonus,strengthen CLPGA player and special talents training,increases the propaganda dynamics,promoting CLPGA brand and strengthening marketing strategy countermeasures,in order to promote Chinese women＇s professional Golf rapid development. |
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| Keywords: | China Korea Ladies Professional Golf comparative Study |
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